The XR Week Peek (2024.05.07): Apple Vision Pro is used by Fortune 100 companies, its cheaper version may come in 2025, and more!
The Ghost Howls
MAY 6, 2024
But this should surprise no one: all the previous expensive AR/MR headsets that have been initially targeted at consumers, like Magic Leap or HoloLens, ended up being used mostly in enterprise sectors. So the fact that Apple is targeting the B2B market makes absolutely sense because $3500 is a price that is too high for average people.
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