XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. How Does Google’s Geospatial Creator for Unity Work? Currently, Google’s Geospatial Creator for Unity offers visualisations of more than 2,500 cities in 49 nations.

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XR Today - Virtual Reality

NOVEMBER 24, 2022

The company’s immersive technology is assisting businesses in building more collaborative experiences for staff, more emotional customer service interactions, and even unique hybrid retail experiences. Varjo’s versatile collection of XR technologies makes it an excellent choice for all kinds of retail and ecommerce initiatives.

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XR Today - Virtual Reality

JUNE 9, 2022

Similar to Meta, Microsoft has made some significant investments into the XR landscape in the last couple of years. At the same time, the HoloLens headset technology from Microsoft is largely regarded to the industry leader for true mixed reality experiences. Magic Leap.

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The Ghost Howls

JANUARY 2, 2019

We all love to make speculations on the technology and I am no exception. Not because I am a genius, but because the technology is still evolving very slowly and so it is very predictable. Magic Leap. Me, wearing a Magic Leap One. The most important news has been for sure the launch of the Magic Leap One.

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XR Today - Virtual Reality

SEPTEMBER 20, 2022

In recent years, we’ve discovered just how powerful technology can be in delivering information to those who need it most. XR has the potential to be one of the most disruptive new technologies in the educational space. Already, various leading companies have begun implementing HTC VIVE technology into their educational environments.

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XR Today - Virtual Reality

NOVEMBER 29, 2022

As digital technology and innovations continue to shape the world, in-person interactions are quickly being replaced by hybrid or virtual experiences. XR (Extended Reality) technology provides disruptive retailers with a unique way to engage and convert their audience, wherever they are. Magic Leap and H&M.

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Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. That, in turn, allowed their partner developers to secure key contracts as they figured their way around the new technology.

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XR Today - Mixed Reality tag

MARCH 17, 2023

Automotive companies use VR environments to build new vehicles while embedding AR technology into their navigation systems. Back in 2018, as part of the IBC Masterclass on VR technology, Rob Koenen shared his vision of the future of virtual reality. The concept of interoperability is important to XR innovation isn’t new.

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XR Today - Mixed Reality tag

OCTOBER 7, 2022

The companies investing in spatial audio today are using the technology to enhance the quality of their virtual reality landscapes, and develop new experiences in the metaverse. For companies looking to implement spatial audio into their existing investments, Rebuff reality could offer an excellent alternative to investing in new technology.

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ARPost

DECEMBER 10, 2022

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. For example, Magic Leap has had a partnership with Google Cloud for the past year now. CloudXR From NVIDIA. XR streaming is already a reality on other cloud platforms. Parents and Partners. Your Forecast: Cloudy.

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ARPost

MAY 12, 2022

Immediately following Inbar’s welcome address is the Unity keynote by Unity Technologies CEO John Riccitiello. As one of the leading tools for 3D content creation, Unity is also one of the engines driving XR content and experiences. Magic Leap. Niantic (and 8th Wall ). Autodesk Inc. Big Rock Creative.

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The Ghost Howls

APRIL 27, 2020

We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management). It is in Italian, but basically it says that we’re looking for a Unity dev with preferred experience with VR and/or multiplayer games. Image by Magic Leap). Top news of the week.

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ARPost

FEBRUARY 6, 2023

Recent technological advancements have pushed the envelope of what modern technologies are capable of. Furthermore, these innovations have greatly changed the way users interact with such technologies. Unfortunately, such beliefs stem from a misunderstanding of the technology and how it works.

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The Ghost Howls

MAY 28, 2023

Today I want to take you on a journey on one of the coolest prototypes I’ve ever worked on, which is about creating Unity applications that can dynamically modify their logic at runtime depending on the user’s needs thanks to generative artificial intelligence. So I thought it was time to get my hands dirty with the technology.

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XR Today - Mixed Reality tag

NOVEMBER 25, 2022

Beyond Sports develops real-world data for 3D animations, and its technologies will seamlessly integrate with Sony’s growing portfolio of immersive solutions. Technologies from Beyond Sports and recently-acquired Hawk-Eye Innovations will develop real-time 3D (RT3D) content for baseball, tennis, basketball, and football matches.

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The Ghost Howls

AUGUST 28, 2023

This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, Magic Leap, and Qualcomm. That’s fantastic news for all Unity XR developers! in the reviews!

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.

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The Ghost Howls

APRIL 26, 2021

Before leaving you to the best news of the week, I would like to highlight two notable things about my work: My crazy trolling game “The Unity Cube” has been featured in a video by Upload VR! Image by Magic Leap). Magic Leap 2 is coming in Q1 2022. You don’t even know how this made me happy! Top news of the week.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

The Immerse Global Summit 2022 Miami concluded on Wednesday, where some of the biggest players in the tech industry gathered to explore the future of Web3 technologies. Brian Vogelsang, AR Product Leader for Qualcomm Technologies. Other devices from Magic Leap and Microsoft’s HoloLens headsets offer deeper levels of immersion.

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XR Today - Mixed Reality tag

MAY 8, 2023

In recent years, companies from virtually every industry have begun to discover just how beneficial immersive technology can be when it comes to improving collaboration and productivity. Demand for Extended Reality (XR) is growing at an astonishing rate. The company’s flagship mixed reality headset offering is the HoloLens series.

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XR Today - Mixed Reality tag

SEPTEMBER 26, 2022

Around the world, countless companies and groups are already reaping the benefits of extended reality technology. Here, universities, schools, and training companies are embracing the experiential benefits of immersive XR technology to deliver lessons like never before. Microsoft HoloLens and GE. Meta Oculus and Aptiv.

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XR Today - Mixed Reality tag

MAY 2, 2024

The latest OS uses advanced technologies such as high-resolution passthrough, scene understanding, spatial anchors, and body tracking, eventually making it possible for users to experience the metaverse. The Horizon framework is also used to power Meta’s Worlds metaverse platform.

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XR Today - Mixed Reality tag

APRIL 23, 2024

Lenovo, ASUS, Qualcomm, and More to Support Open Future The revamped Meta Horizon OS aims to scale and drive XR application and hardware development, building upon core technologies such as high-resolution passthrough, scene understanding, spatial anchors, and body tracking, eventually powering metaverse experiences.

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The Ghost Howls

MARCH 15, 2021

This is an enormous number: this means that now 15–20% of the total Facebook workforce is on immersive technologies, even if XR is currently a very little revenue stream for the social media giant. Facebook is working on next-gen technologies for XR. 10,000 people mean at least 1.2B spent every year on XR, just for the workforce.

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XR Today - Mixed Reality tag

MARCH 23, 2023

In recent years, companies from virtually every industry have begun to discover just how beneficial immersive technology can be when it comes to improving collaboration and productivity. HP Building on a long history in the computing and technology landscape, HP has begun producing headsets for both VR and MR environments.

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XR Today - Big XR News tag

MAY 16, 2022

The Croatian firm offers customers a rich XR asset library worth thousands to improve audience engagement and currently works with global XR-backed firms and brands such as Disney, Microsoft, Samsung, T-Mobile and many more. Delta Reality listed its Museum of Digital Life (MoDaL) as a piece of NFT real estate worth roughly 8.88

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VRScout

MAY 30, 2017

Air New Zealand is one airlines provider that is testing how the Microsoft Hololens can help improve in-flight customer service. After quietly settling a gender discrimination lawsuit recently, it turns out that Magic Leap is back on the fundraising trail. AIRLINES TESTING AUGMENTED REALITY TO READ YOUR EMOTIONS.

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The Ghost Howls

FEBRUARY 17, 2020

Acer hasn’t announced the reason why it has taken this decision, but it has commented the news reassuring everyone that Acer is not abandoning XR, and it will continue exploring the technology. Magic Leap plans dev days and dev programs. Image by Microsoft). More info (Use Google Translate). News worth a mention.

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The Ghost Howls

APRIL 5, 2021

Watching it, I had serious AR-Cloud vibes (most probably powered also by the technology of 6d.ai that Niantic acquired), and the fact that Niantic is working with telco operators to support 5G is an indicator that the company wants also to dominate this technology. Microsoft signs a $22B deal with the US Army. Learn more.

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XR Today - Mixed Reality tag

JUNE 8, 2023

” He added that further use cases like workflow instruction and remote assistance were driving mass adoption of immersive technologies across enterprises. Along with NVIDIA, Unity and Epic Games, the world’s largest gaming engines, have also joined efforts to build the industrial metaverse.

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VRScout

FEBRUARY 15, 2018

The free to attend showcase features women-led businesses in immersive technology (XR) and is hosted by the WXR Fund, a venture fund dedicated to amplifying female founders and XR startups committed to gender equality. The founders received a Microsoft mixed reality headset and are currently enrolled in the WXR Mentorship Program beta.

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XR Today - Mixed Reality tag

DECEMBER 8, 2022

Case Western Reserve University, a world-renowned medical institution, joined the event to reveal how it leveraged Microsoft’s MR tools by combining them with its educational software platform. The company explored 3D modelling and printing, and later, Microsoft debuted its first-generation HoloLens at the time.

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The Ghost Howls

APRIL 19, 2021

On the client side, the system will become compatible with iOS devices, and a Magic Leap client has also been developed. On the server-side, it is being integrated with Microsoft Azure, and it is also coming in the future for Google Cloud and Tencent Cloud. This is no good if you are trying to upgrade your PC for VR.

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The Ghost Howls

JUNE 1, 2020

HP and Microsoft have a long track in offering enterprise hardware, so this headset may battle HTC on his own land (B2B). Rony Abovitz steps down from Magic Leap CEO. This was a very good thing and attracted many people to Magic Leap. I hope that Magic Leap will benefit from it and will recover pretty soon.

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The Ghost Howls

JUNE 13, 2022

EMG technology (the one by CTRL+Labs) is the one that Meta has identified as the best of XR interactions, so it is crucial for the company to integrate it inside its smartwatches. Rumors already talk about a new AR headset produced by Microsoft in collaboration with Samsung that should substitute it, but we have no sure info about it.

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The Ghost Howls

FEBRUARY 11, 2021

This is a simpler mechanism than the waveguides employed by Microsoft HoloLens 2 or by Magic Leap, and while it may provide a bit less immersive holograms, it is the only way to provide affordable wide-FOV glasses at the moment. This is a sign that the tracking technology is good.

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The Ghost Howls

OCTOBER 26, 2020

This year, I’m just watching the conference from home The conference has been interesting, and it has been the usual mix of technology and politics. Facebook and Microsoft publish two interesting research projects for VR. This week, Facebook and Microsoft have released two interesting works from their R&D department.

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