Magic Leap Microsoft Samsung Strategy 
Upload VR
MAY 30, 2024
Magic Leap has entered a "multi-faceted, strategic technology partnership" with Google. The companies say the partnership will combine Magic Leap's "leadership in optics and manufacturing" with Google's "technology platforms". Google was an initial investor in Magic Leap, leading a $542 million funding round back in 2014.
Road to VR
JUNE 22, 2023
At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.
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Road to VR
FEBRUARY 10, 2022
Microsoft’s enterprise-focused HoloLens 3 may be dead in the water, as a recent report maintains that internal divisions have hobbled the company’s efforts to release its next AR headset as planned. Alex Kipman wearing HoloLens 2, Image courtesy Microsoft. Microsoft Responds.
The Ghost Howls
AUGUST 28, 2023
First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Samsung can be the first partner also on this line of products. All these premises are not good: confusion is never a good sign in business.
The Ghost Howls
JANUARY 24, 2022
Google is also hiring high-profile people for it, like Bernard Kress, principal optical architect on Microsoft’s HoloLens team, and Paul Greco, the previous CTO of Magic Leap. Image by Microsoft). Microsoft is acquiring Activision Blizzard for $68.7B. Other relevant news. News worth a mention. Image by Varjo).
Tech Trends VR
FEBRUARY 24, 2019
It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.
XR Today - Mixed Reality tag
JANUARY 24, 2024
This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.
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