Road to VR

AUGUST 1, 2023

Already known for its ability to collaboratively capture artistic expression and streamline cinematic content production, OpenUSD’s power and flexibility make it an ideal content platform to embrace the needs of new industries and applications. OpenUSD is based on years of research and application in Pixar filmmaking.

Apple 205

Apple AR Machine Learning Industry 205

UploadVR Between Realities podcast

JUNE 8, 2017

The Electronic Entertainment Expo (E3) is in Los Angeles, CA next week and it’s always one of the largest events of the year for gamers, giving giants of the industry including Sony, Microsoft, and Nintendo the chance to show off the latest hardware and games to drive the next generation of consumer interest.

Microsoft 173

Microsoft Los Angeles Hardware Industry 173

XR Today - Mixed Reality tag

AUGUST 3, 2023

As the gaming industry eclipses the movie and filmmaking sector, gaming firms are leveraging their technologies to create next-level immersive experiences. Companies such as Meta, holoride , Improbable , Steam, Sony, and many others have begun tapping their serious gaming technologies to achieve this.

Industry 66

Industry Immersion Gaming Motion Capture 66

UploadVR Between Realities podcast

OCTOBER 20, 2016

The very first Vision VR/AR Summit was home to keynote addresses from established leaders in the emerging industries, leaders such as Gabe Newell of SteamVR, Palmer Luckey of Oculus, and Dr. Richard Marks of PlayStation VR. Vision VR/AR Summit Asia will take place in Beijing, China at the NUO Hotel on December 14th and 15th.

Asia 100

Asia Unity Technology AR 100

XR Today - Virtual Reality

DECEMBER 29, 2022

In the wake of the COVID-19 pandemic , companies are set to reshape the industry with high-tech creativity and ingenuity. In the entertainment industry, the Metaverse has and continues to connect audiences in shared virtual spaces via headsets and their respective or third-party virtual spaces. Media Psychology Key to User Engagement.

Entertainment 316

Entertainment United Kingdom Immersion Charlotte 316

XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.

Unity 90

Unity Groups Unreal Industry 90

The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Trends Apple Google Unity 442

Upload VR

FEBRUARY 21, 2023

It was developed by Khronos, the same non-profit industry consortium managing OpenGL. OpenXR includes all the major companies in the space such as Meta, Sony, Valve, Microsoft, HTC, NVIDIA, and AMD – but notably not Apple. Pico headsets are now fully compliant with the OpenXR standard, the company says.

Unity 69

Unity Sony Microsoft Apple 69

ARPost

FEBRUARY 6, 2023

Virtual reality is transforming industries and has so much to offer in terms of exposing people to new experiences they otherwise wouldn’t be able to enjoy. Furthermore, developments in the VR industry are improving existing technology. Thus, in the future, VR users are less likely to encounter such issues.

Virtual Reality 400

Virtual Reality Unreal Technology Tools 400

AllThingsVR

JUNE 13, 2017

It is because the industry is rapidly changing, and the main players are keeping their biggest plans tightly under wraps. Even if the AR and VR industry is still in its infancy, it is about to hit a growth spurt. No clarity in what to expect for VR and AR isn’t because of a lack of interest or investment. Things are changing though.

Microsoft 70

Microsoft Los Angeles Unreal Hardware 70

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). I’m Chen, General Manager and Chief Editor of VRTUOLUO , also a senior media expert who has dug and studied deeply the XR industry since 2014.

China 326

China Industry Government AR 326

ARVR

DECEMBER 2, 2020

Hololens 2 Credit: Microsoft One of the major XR platforms used in business applications is Microsoft Hololens 2. Interhaptics provides solid hand interaction performances which complement smoothly Microsoft MRTK far interactions. All are already included in Unity. Trending AR VR Articles: 1.

Haptic 130

Haptic Hand tracking Augmented Reality Microsoft 130

Road to VR

MARCH 20, 2020

” GDC is one of the largest developer conferences for the industry; last year the gathering saw a record-breaking 27,000 attendees across both its developer talks and expo area. We will be working with our partners to finalize the details and will share more information about our plans in the coming weeks.”

San Francisco 266

San Francisco San Jose Conference Industry 266

XR Today - Mixed Reality tag

FEBRUARY 1, 2024

Following its debut, Igloo Vision began rolling the product out to end users, including Microsoft, Nike, and AtkinsRéalis. On the other hand, the firm collaborates with AV industry partners to power immersive spaces, large format displays, power walls, LED screens, and screen clusters.

Immersion 107

Immersion Architecture Microsoft 360 Video 107

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content.

Entertainment 112

Entertainment Augmented Reality Virtual Reality Unity 112

XR Today - Mixed Reality tag

DECEMBER 5, 2023

Its CloudXR and Omniverse platforms are empowering companies with tools designed to build the industrial metaverse. Unity has also begun exploring the full capabilities of artificial intelligence with its generative AI (GenAI) solutions, Unity Muse and Unity Sentis.

Unity 89

Unity Cleveland Tools Microsoft 89

XR Today - Mixed Reality tag

APRIL 19, 2023

The Metaverse Standards Forum reached a major operational milestone after becoming an independent non-profit industry consortium, it announced on Monday. Tasks of the First-Ever Working Group Metaverse Standards Register to build a public database to map metaverse standardisation activities and open standards across the current industry.

Miami 92

Miami Groups Industry Wearables 92

XR Today - Mixed Reality tag

APRIL 23, 2024

Zuckerberg noted that Meta is working with industry leaders, such as Lenovo, ASUS, and Xbox, to “build headsets that are designed for more specific use cases, so you can imagine a lightweight headset that pairs with your computer on your desk to provide the best work experience, whether you’re at home or anywhere else on the go.”

Hardware 101

Hardware Magic Leap Apple Industry 101

XR Today - Mixed Reality tag

MAY 2, 2024

” Carmack explains that “because Meta as a company, as well as the individual engineers, want the shine of making industry-leading high-end gear. The company has partnered with industry leaders such as ASUS, Xbox, and Lenovo to expand its computing ecosystem and improve the number of applications available on its portfolio.

Magic Leap 79

Magic Leap Hardware Apple Unreal 79

XROM

MAY 15, 2023

"We chose to host AWE Asia 2023 in Singapore not only because of its convenience for our diverse group of participants who join us from across the globe, but also in recognition of the growth of the extended reality industry in Singapore and across Asia. link] "Innovation in XR requires cross-border collaboration.

Asia 72

Asia Singapore Conference Healthcare 72

XR Today - Mixed Reality tag

AUGUST 17, 2022

The new members will work jointly along with the XRA’s three core pillars – Community, Advocacy, and Leadership – to liaise and team up with industry colleagues as well as build new relationships. We share our new members’ excitement about the limitless possibilities of XR technology”.

Immersion 74

Immersion Atlanta Conference Healthcare 74

The Ghost Howls

JANUARY 27, 2020

Or that Microsoft is working on a new reference design that fixes the issues of the first one? This week, a rumor spread among XR communities: next-gen PSVR will be announced at a press conference to be held by Sony on February, 5th. Unity changes how it handles XR Plugins. PSVR 2 could be revealed next month.

Samsung 425

Samsung Survey Unity Oculus 425

XR Today - Mixed Reality tag

JANUARY 25, 2023

Big Tech Layoffs This is Demond Cureton, Senior Journalist for XR Today , to analyse the current crisis in the Big Tech sector of the global XR industry. The measures against Google come at one of the most turbulent economic times for the US tech industry. Not Too Big to Fail? billion USD deal.

Microsoft 101

Microsoft Google Rhode Island Colorado 101

XR Today - Mixed Reality tag

MAY 24, 2023

These writers reveal their complete lack of knowledge of the Metaverse and covertly undermine the efforts of an entire industry with clickbait propaganda. This fallacy consciously overlooks the massive numbers of startups, tech firms, analysts, experts, and others involved in the industry.

Industry 138

Industry Technology Microsoft Tools 138

XR Today - Mixed Reality tag

JUNE 22, 2022

He continued, stating, “The Metaverse Standards Forum is a unique venue for coordination between standards organizations and industry, with a mission to foster the pragmatic and timely standardization that will be essential to an open and inclusive metaverse” Comments on the Metaverse Standards Forum.

Industry 85

Industry Technology Tools Unreal 85

ARVR

FEBRUARY 24, 2021

Here are just some of the tech stocks many are looking at right now (in no particular order): Microsoft Corporation (MSFT) For the people who brought you the Hololens 2, probably the most sophisticated pair of mixed reality smart glasses out there to date. One-year price performance for SNAP as of 2/3/20 Sony Corp.

Virtual Reality 130

Virtual Reality AR Augmented Reality Google 130

Voices of VR

JULY 13, 2023

Liz Hyman President and the CEO of the XR Association (XRA), which is a non-profit, industry trade association representing 47 XR companies including major players like Meta, Google, Microsoft, HTC, Sony Interactive Entertainment, Unity, and HTC.

Government 40

Government Unity Technology HTC 40

XR Today - Augmented Reality tag

DECEMBER 9, 2022

The Immerse Global Summit 2022 Miami concluded on Wednesday, where some of the biggest players in the tech industry gathered to explore the future of Web3 technologies. Brian Vogelsang : My biggest takeaway has been the excitement across the industry. The tech industry responded by rallying as a community and a group.

AR 87

AR Magic Leap Miami Head Mounted Display 87

XR Today - Mixed Reality tag

DECEMBER 8, 2022

Case Western Reserve University, a world-renowned medical institution, joined the event to reveal how it leveraged Microsoft’s MR tools by combining them with its educational software platform. The company explored 3D modelling and printing, and later, Microsoft debuted its first-generation HoloLens at the time.

Training 84

Training Miami Education Magic Leap 84

The Ghost Howls

JULY 31, 2023

This made sure investors gained some trust for immersive reality startups again, something that will be beneficial for our whole industry. There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more.

Apple 283

Apple Ukraine Samsung Data 283

XR Today - Mixed Reality tag

OCTOBER 24, 2023

The revamped centre kicked off its operations with an open house hosting professionals, the media, partner firms, and clients from across the audiovisual industry. Additionally, the room incorporates a Lenovo ThinkSmart Teams Room device, Crystal Vox Loqui 1 Speakers, a Sennheiser TeamConnect Ceiling mic, and a Sony digital camera.

Immersion 86

Immersion 360 Video Architecture Microsoft 86

Peter Graham

SEPTEMBER 11, 2019

The industry is striving for ever greater openness and interconnectivity, hence why The Khronos Group and its affiliates began working on OpenXR. At present only Microsoft’s Windows Mixed Reality headsets support OpenXR. The current OpenXR 1.0

Oculus 66

Oculus Groups Microsoft HTC 66

The Ghost Howls

MAY 17, 2021

Image by Sony Interactive Entertainment). I like everything that we know on the PSVR 2 device because it is visible that Sony Interactive Entertainment is putting a lot of effort into releasing a high-quality headset that is on par with what the competition is offering. This could be The Unity Cube 2.0. Other relevant news.

Eye Tracking 369

Eye Tracking HTC China Amazon 369

The Ghost Howls

DECEMBER 13, 2021

This has been a pretty interesting week for me, having spoken at XR Safety Week and Stereopsia, and having published two cool articles about creating innovative SteamVR controllers and using Application SpaceWarp in Unity to almost double the framerate of your application. Microsoft and Samsung may be partnering for an AR device.

Survey 311

Survey Apple AR Samsung 311

The Ghost Howls

JULY 24, 2023

For me this is not a fortunate sentence: this is what Alex Kipman said about the HoloLens, a few weeks before the whole Microsoft Mixed Reality division was disbanded and he was fired from the company. The new campus is meant to become global development and manufacturing hub and nucleus for technology activities for the industrial metaverse.

Apple 303

Apple Survey Machine Learning AR 303

The Ghost Howls

OCTOBER 2, 2023

And this isn’t beneficial just for Meta, but for all our industry. In the month of October, companies will be able to use Mesh inside Microsoft Teams, so members of a company can meet in a 3D space (in VR or flatscreen) and interact together. More info Some news about content Sony has announced a few new games for its PSVR 2 headset.

Las Vegas 380

Las Vegas Amazon Controllers Gaming 380

The Ghost Howls

FEBRUARY 17, 2020

The Coronavirus is impacting the whole XR industry. The damn coronavirus Covit19 is ruining the life of millions of Chinese people, and together with this, it is also impacting various industries, XR included. Image by Microsoft). We now know how much Sony has paid for Insomniac Games. Other relevant news.

Magic Leap 215

Magic Leap San Francisco AR Sony 215