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The Media and Entertainment Metaverse: What to Expect

XR Today - Virtual Reality

Today’s companies now build immersive tech solutions at scale to facilitate the future of XR socialising. Busch Gardens Virginia , one of the United States’ top theme parks, created an immersive roller coaster ‘The Battle for Eire’ featuring emerald mask VR headsets from the Taiwanese tech giant.

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Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse

XR Today - Virtual Reality

Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme. The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies.

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