article thumbnail

The Benefits of Virtual Reality in Banking

ARPost

The immersive nature of virtual reality makes the often dull world of finance more compelling for people. Immersive learning environments provide visual and tactile stimuli. Saatchi & Saatchi Sri Lanka , for example, made a virtual reality campaign for Hatton National Bank in 2015. That includes banking.

article thumbnail

InstaVR Interviews: Dr. Matthew Frew, Senior Lecturer in Enterprise, University of the West of Scotland – School of Business and Enterprise

InstaVR

In this age of acceleration he argues that consumers, increasingly, desire and demand multi-sensory experiences that deliver immersive intimacy as they seek experiences that re-create, re-live or re-boot life itself. Our university is quite happy to invest in these technologies because we’ve got the “Immersive University”.

Education 111