HTC Microsoft Strategy Unreal 
Road to VR
JULY 29, 2019
Simply put, OpenXR is a technical foundation for interoperability, but business decisions still dictate content, device, and platform strategy. Microsoft has released initial support for OpenXR on both HoloLens and Windows VR headsets , and Collabora has released its Monado open-source Linux OpenXR runtime. OpenXR 1.0
The Ghost Howls
AUGUST 24, 2020
Apple threatens future support in Unreal Engine. That’s why even Microsoft took Epic’s stances : Microsoft uses UE4 to develop some products also for Apple devices, and this decision hurts also its business. More info (Apple threatens Epic) More info (Microsoft files an official support for Epic). The same on Twitter.
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XR Today - VR Headsets tag
OCTOBER 31, 2023
To mark the shift towards a positive end of 2023, following a shaky start to the year, AWE brought together firms such as Meta, Lenovo, and HTC VIVE to highlight the forecasted industry upturn. Sahni also highlighted how new workplace applications are coming to Quest 3, including Microsoft Mesh, Windows 365, and Adobe High Five.
VRScout
JUNE 10, 2016
This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android.
The Ghost Howls
MARCH 16, 2020
And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. A bizarre strategy, that doesn’t surprise me anymore, though. Who knows….
The Ghost Howls
MARCH 26, 2018
HTC has finally revealed the price of the Vive Pro : it will cost $799 just to have the headset (no controller and no base stations, so you must already have a Vive 1 kit) and will be available for pre-orders since April, 5th. But, as Road To VR has stated, maybe HTC should have clarified that in all its marketing material.
XR Today - Augmented Reality tag
OCTOBER 19, 2022
A leading general contractor within the Pacific Northwest, Sellen Construction was searching for a new way to help designers, engineers, contractors, and anyone else involved in a construction project collaborate on successful strategies. Microsoft and the Haas Group. HTC VIVE and CannonDesign. Microsoft and PCL Construction.
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