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Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus

Road to VR

As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready. Macrumors reported yesterday that the company have recruited two new team member, Zeyu Li from Magic Leap and Yury Petrov from Oculus.

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Data Point of the Week: XR Developers Speak

AR Insider

As with past reports, this survey is done as a primer for the upcoming XRDC Conference. Magic Leap isn’t far behind, growing from 7 percent of current projects to 12 percent of future interest. Shifting to VR, HTC Vive was once the developer favorite in past XRDC surveys. So what are the latest results?

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Enterprise Wearable & Immersive Tech 2018: Magic Leap, Exosuits and VR Training, Training, Training

EnterpriseWear

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Just three months ago, the company revealed it’s putting 17,000 Oculus Go headsets in Walmart stores for employee training. The company’s direction is unclear.

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How Do AR Advertising Platforms Stack Up?

AR Insider

Starting with quantitative analysis ARtillery’s recent survey findings can provide more color. Web AR meanwhile lingers at 18 percent of survey responses. As for apps, they perform well in the survey, but we’ll set them aside for now. Magic Leap is building a software ecosystem around its product.

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The VRScout Report – The Week in VR Review

VRScout

When the first consumer version of the Oculus Rift was launched in the spring, it was disappointingly bundled with a Microsoft Xbox controller – and we’ve eagerly been awaiting the native Touch Controllers. The Touch controllers feel like little magical half-doughnuts and are smooth and intuitive. MAGIC LEAP’S CONTROVERSY.

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All the most important AR and VR news from the GDC 2018

The Ghost Howls

HTC has finally revealed the price of the Vive Pro : it will cost $799 just to have the headset (no controller and no base stations, so you must already have a Vive 1 kit) and will be available for pre-orders since April, 5th. But, as Road To VR has stated, maybe HTC should have clarified that in all its marketing material.

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The XR Week Peek (2021.12.13): Horizon Worlds is now in open beta, Among Us VR is coming, and more!

The Ghost Howls

Good news for us developers: Meta has updated the Oculus SDK, and now it is possible to implement voice commands and spatial anchors in our Quest experiences. The new update also brings hand tracking support in the Oculus OpenXR plugin. Magic Leap rebrands and kills the whale. Meta updates the SDK for Quest.

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