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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

Strategy 313
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The XR Week Peek (2021.04.26): Magic Leap 2 coming in 2022, Quest gets Air Link and new Avatars, and more!

The Ghost Howls

As always, they’re doing a great job not only with the product but also with the communication strategy. Image by Magic Leap). Magic Leap 2 is coming in Q1 2022. Even if most of this roundup will be about Oculus, I have decided to put another brand on top of it and it is Magic Leap.

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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank.

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The Top XR Vendors Majoring in Construction in 2022

XR Today - Virtual Reality

Perhaps the go-to solution for mixed reality innovation in the construction space, Microsoft provides businesses with a unique opportunity to combine real and virtual landscapes. The flexibility of the Microsoft Mesh platform for designing MR experiences makes it easier for businesses to implement the design tools they’re already using.

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The Next Frontier of XR Hardware

ARPost

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. Magic Leap 2 Magic Leap jumped the starting gun and played their cards early. Let’s take a look at the technology coming our way.

Hardware 362
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The XR Week (2022.01.24): Google AR headset is “Project Iris”, Microsoft acquires Activision Blizzard, and more

The Ghost Howls

Google is also hiring high-profile people for it, like Bernard Kress, principal optical architect on Microsoft’s HoloLens team, and Paul Greco, the previous CTO of Magic Leap. Image by Microsoft). Microsoft is acquiring Activision Blizzard for $68.7B. Other relevant news. News worth a mention. Image by Varjo).

Microsoft 333
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OpenXR 1.0 Released, Microsoft Supports on HoloLens & WMR, Oculus Plans Rift & Quest Support

Road to VR

The standard has been in development since April 2017 and is presently supported by virtually every major hardware, platform, and engine company in the VR industry, including key AR players like Magic Leap. Released, Microsoft Supports on HoloLens & WMR, Oculus Plans Rift & Quest Support appeared first on Road to VR.

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