The Ghost Howls

JULY 18, 2022

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. Unreal Engine 5 has brought two interesting features with its release: Lumen and Nanite. Image by PUBG).

Magic Leap 427

Magic Leap Apple Unity Machine Learning 427

The Ghost Howls

MARCH 16, 2020

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. Google MediaPipe can now track 3D objects. Who knows….

Magic Leap 339

Magic Leap Europe AR Virtual Reality 339

The Ghost Howls

MAY 11, 2020

The company switched to an enterprise model , but apart from a rebranding and an assistance service it is not clear what it actually means, especially if compared with the enormous enterprise offering that Microsoft is giving with HoloLens (Azure services, integration with Teams, etc…). Unreal Engine 4.25 adds many XR features.

Magic Leap 288

Magic Leap Healthcare Oculus AR 288

XR for Business Podcast

JANUARY 29, 2020

So I feel like there’s so much of a mirroring of what’s happening in these virtual worlds that the training applications are just incredible, in terms of whether it’s a surgical simulation or Walmart’s using it to train for different employees. It really– it feels right. But once the WebXR 2.0

Industry 78

Industry Augmented Reality AR Technology 78

XR for Business Podcast

JANUARY 29, 2020

So I feel like there's so much of a mirroring of what's happening in these virtual worlds that the training applications are just incredible, in terms of whether it's a surgical simulation or Walmart's using it to train for different employees. And maybe it'll always be preferable to be face to face with certain contexts.

Industry 60

Industry Augmented Reality AR Technology 60

XR for Business Podcast

JANUARY 29, 2020

So I feel like there’s so much of a mirroring of what’s happening in these virtual worlds that the training applications are just incredible, in terms of whether it’s a surgical simulation or Walmart’s using it to train for different employees. It really– it feels right. But once the WebXR 2.0

Industry 60

Industry Augmented Reality AR Technology 60