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Microsoft Joins Google, HTC Vive, Facebook, Samsung, and Sony as an XR Association Member

Peter Graham

Formerly called the Global Virtual Reality Association (GVRA), today the XR Association (XRA) has announced that Microsoft has joined as a member company alongside founding members HTC Vive, Sony, Google, Facebook, and Samsung. We are thrilled to welcome Microsoft to XRA,” said Elizabeth Hyman, CEO of the XR Association.

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The XR Week Peek (2020.10.26): DecaGear is an intriguing VR headset, HTC is working on a new device, and more!

The Ghost Howls

A new FCC listing appears for an HTC Vive headset. And in fact, a new request to FCC for a new device has arrived from HTC. FCC certifications are requested before releasing an electronic device in the US (to certify that it is safe to be used), so this is a clear sign that HTC is going to release a new headset soon.

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Meta and the next 24 months crucial for its leadership

The Ghost Howls

In the case of VR, we all remember the competition between HTC and Oculus in 2016, with HTC clearly winning the market until Oculus used Facebook’s money to slash the price of the Rift around 2017. Hero view of PSVR 2 (Image by Sony Interactive Entertainment). No one can compete now. Let me show you what are some of them.

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VRTUOLUO talks about its FBEC event and the VR ecosystem in China

The Ghost Howls

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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Tencent to Open Metaverse Division, Sources Say

XR Today - Mixed Reality tag

Microsoft, Disney, Sony Interactive Entertainment, NVIDIA, TikTok owner ByteDance, Apple, HTC VIVE, Nextech AR, and many others have begun exploring potential metaverse solutions, sparking an industry-wide exploration of use cases, applications, technologies, and ecosystems.

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“Thinking Ahead About XR” Report by Bipartisan Policy Center and XR Association

ARPost

The XRA is an industry organization founded by Google , HTC VIVE , Microsoft , Oculus , and Sony Interactive Entertainment. This raises the question of how much they can really do and when, or if, the government should step in. About the “Thinking Ahead About XR” Report.

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#1228: XR Accessibility and Public Policy with XR Association’s Liz Hyman

Voices of VR

Liz Hyman President and the CEO of the XR Association (XRA), which is a non-profit, industry trade association representing 47 XR companies including major players like Meta, Google, Microsoft, HTC, Sony Interactive Entertainment, Unity, and HTC.