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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. This level of immersion with content is only possible in 3D.

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The XR Week Peek (2023.06.20): Samsung to change its XR plans, Upload made a cool showcase, and more!

The Ghost Howls

Learn more (Trailer) Fill SlashData’s survey and win prizes Also this year I’m supporting the survey about XR that SlashData is carrying on. Learn more (Trailer) Fill SlashData’s survey and win prizes Also this year I’m supporting the survey about XR that SlashData is carrying on.

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VR Design Best Practices with Google VR’s Alex Faaborg

Road to VR

At the company’s annual I/O conference, Google announced the Daydream VR platform and mobile headset that will be coming to the latest Android phones later this year. Here’s the presentation from Google I/O on Designing for Daydream: Support Voices of VR. LISTEN TO THE VOICES OF VR PODCAST. Subscribe on iTunes.

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59% of VR Developers Use Unity, But Devs Make More Money With Unreal

UploadVR Between Realities podcast

Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based The Unity-based games reached a billion new devices since GDC 2016. Ditto with Google and ditto with Microsoft.”.

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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. Expert panelists survey the state of AR advertising at Brand Innovators. Tony Parisi is Head of XR Ad Innovation at Unity Technologies. Four Myths About AR Advertising. by Tony Parisi. It’s not a fad — it’s here to stay.

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How Will AR Transform Shopping?, Part II

AR Insider

Specifically, LoopMe’s Christina Park cites her company’s survey data that show that almost 20 percent of consumers are more likely to pay attention to interactive ads, and 40% find AR try-ons useful. Game engines such as Unity have driven these prices down in terms of 3D creation and application.

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The Second Coming of Augmented-Reality Glasses

ARVR

Source: [link] When it debuted in 2013 the Google Glass was the first of its kind. The Smart-Accessory Revolution A Pew Research Center survey conducted at the beginning of 2013 showed that only 51% of adults in the United States owned a smartphone, 6 years after the launch of the 1st-generation Apple iPhone.