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Meta is Opening Quest’s Operating System to Third-party Headsets, Marking a Massive Shift in Strategy

Road to VR

This strategic move by Meta is no doubt an emulation of the Android model, in which Google offered up its Android operating system for smartphone makers to use with their own hardware. The post Meta is Opening Quest’s Operating System to Third-party Headsets, Marking a Massive Shift in Strategy appeared first on Road to VR.

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Meta Wants to Beat Google at its Own Game with Horizon OS

Road to VR

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game.

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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. Spicing Up Your Ad Strategy Without Spending More.

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XR Talks: Behind Facebook’s Spatial Strategy

AR Insider

As we’ve examined , Facebook is motivated to avoid the fate it endured in the smartphone era in being beholden to the major mobile platforms: Apple and Google. Google launched the mobile OS — and made it free — so that it could steer the direction of the mobile ecosystem and place itself at the center.

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Can Google Jumpstart AR Shopping?

ARVR

We’ll start with the company that’s become the front door to the web, and lots of shopping activity: Google. Among other things, Google uses its influential position to incubate and expose AR. Second, it grants prime real estate (the Google homepage) to its visual search tool, Google Lens. But how does AR play in?

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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Azure Cloud Platform competes alongside AWS and Google Cloud. That’s essentially the strategy the company has decided to take with Xbox at least, with Xbox Game Studio head Matt Booty saying in a recent Hollywood Reporter interview that VR just isn’t big enough yet. Breaking the Zune Curse?

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Google Tried To Get Meta To Kowtow To Its Upcoming XR Platform

Upload VR

Google reportedly asked Meta to partner and "contribute to" its upcoming XR platform, but Meta said no. The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. We would love to partner with them.

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