The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

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Upload VR

JANUARY 29, 2024

Any phone maker can integrate the open-source core of Android for free and without permission, and can integrate Google's services and the Google Play Store by agreeing to certain compatibility criteria and preinstalling Google's suite of apps. Further, Google itself is seemingly preparing to be the Android of XR with.

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The Ghost Howls

OCTOBER 2, 2018

The Vive Focus was most probably the best VR standalone on the market when Oculus last week announced what will be the first consumer 6DOF VR standalone headset. And so here we are again: Oculus vs HTC, America vs China, Hugo Barra vs Alvin Wang Graylin. And now the battle is on standalone headsets: Oculus Quest vs Vive Focus.

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The Ghost Howls

MARCH 10, 2024

I would say that in the beginning there are more hype cycles combined: in VR we saw the hype for Facebook’s acquisition of Oculus, for the Meta Quest release, and now for the Apple Vision Pro launch. privacy and manipulation risks for XR) and think about the strategies to prevent them. And our field, too. licensing).

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Trends Technology AR Apple 398

The Ghost Howls

APRIL 12, 2021

This week has been pretty crazy: It all started with Facebook approving my silly The Unity Cube application (an application with just a cube) on App Lab. score on the Oculus App Lab now. In the meanwhile, if you can, go giving 5 stars to the cube on App Lab … who knows if Facebook may consider promoting it on the main Oculus Store….

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The Ghost Howls

AUGUST 9, 2021

I’m overly happy to announce to you that today we of New Technology Walkers have launched our VR fitness game HitMotion: Reloaded on Oculus App Lab ! Regarding the controllers, we know that they are similar to the Oculus Touch but with force-feedback triggers and more nuanced haptic sensations. Google Tensor chip is made for AI and AR.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

The flexible Oculus environment has already become the platform for a range of virtual museum, gallery and concert experiences hosted around the globe. Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content.

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The Ghost Howls

MARCH 16, 2020

A bizarre strategy, that doesn’t surprise me anymore, though. Valve Index and Oculus Quest were on sale again. This week the Valve Index and the Oculus Quest have been put back in stock. This week the Valve Index and the Oculus Quest have been put back in stock. Image by Oculus). Other relevant news. Who knows….

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The Ghost Howls

JUNE 20, 2021

What Facebook said fits perfectly in its strategy and I personally think it is just one step, and many others are coming in the future. First, they acquired Oculus and said that nothing would have changed for the startup, and they promised Palmer that no Oculus Rift would have required a Facebook account.

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The Ghost Howls

JANUARY 28, 2023

There is not only the problem of the timezone but also the unknown of the internet connection and the inability of reaching Western websites like Google. While still in Italy, I verified that Microsoft Teams, Unity, and Github were accessible from China. And I have to say that this strategy is paying off.

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UploadVR Between Realities podcast

FEBRUARY 16, 2017

The original, living version of this guide can be found in this Google Doc and may receive more consistent updates than this version. First and foremost, Oculus users must disable ASW to ensure a smooth experience in the game. This opens the Unity window. Follow Alex on Twitter here. Technical Assistance.

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UploadVR Between Realities podcast

OCTOBER 26, 2016

The system is already used on the $3,000 HoloLens, an advanced augmented reality system, but with it employed on a low-cost VR headset Microsoft may have leapfrogged efforts by both Facebook and Google, powered by Windows. “The strategy has become clear. The Santa Cruz inside-out tracking prototype from Oculus.

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Road to VR

SEPTEMBER 11, 2023

There’s a rumor going around that Nintendo is making a VR headset in partnership with Google. Lateral Thinking with ‘Withered’ Technology Much of Nintendo’s market strategy can be attributed to Gunpei Yokoi, the prolific Nintendo designer best known for pioneering the company’s handheld segment.

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The Ghost Howls

JUNE 14, 2021

In his report, he states that Taiwanese lens manufacturer, Yujingguang is working on next-generation lenses, and these could be installed in the upcoming next-gen PSVR and next-gen Quest (Quest 3 or Quest 2 Pro, depending on Facebook’s strategy). Oculus Quest increments its tracking area to 15m x 15m.

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Apple Augmented Reality AR Virtual Reality 487

The Ghost Howls

AUGUST 11, 2019

Everyone of us already knew that Gear VR was a platform almost abandoned when Oculus announced the Oculus Go. Anyway, officially, both Samsung and Oculus have continued at least to support it. Original image by Oculus). Xiaomi disbands the Mi VR team, with unknown effects on Oculus Go. Gear VR is dead.

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The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

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The Ghost Howls

AUGUST 16, 2020

Outside VR, the big news to keep an eye on is the dispute between Epic Games and Apple (and Google), which could lead to a complete change in how app stores are managed, even in VR. New Oculus Venues gives us a glimpse of Facebook Horizon. If you have missed it, I suggest you start from this roundup of posts by The Verge.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Or is it just a talk about glasses?

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The Ghost Howls

NOVEMBER 2, 2020

In the meanwhile, the community is still rioting about the Facebook login , and /r/Oculus should now be called /r/FacebookBannedMyAccount because this is the only topic people are talking about. More info (New features of OpenXR) More info (OpenXR in Unity) More info (OpenXR in Microsoft products). OpenXR slowly increases its adoption.

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Hypergrid Business

JULY 28, 2017

I’ve used their platform with the Oculus Rift headset, with the Gear VR, and through their desktop viewer, and was impressed with their technology and business strategy. Watch the vTime preview video below: Other platforms: VRChat : Currently has more than 200 virtual spaces, and allows users to use Unity to create their own.

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XROM

NOVEMBER 27, 2021

Zoom has announced a partnership with Facebook’s #Oculus that will let users meet in virtual reality. The company in September also teamed up with a maker of office phone booths to create a videoconferencing pod for offices, as part of its strategy to remain relevant even as workers move to offices.

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The Ghost Howls

DECEMBER 14, 2020

It was in the air in the last weeks and finally, the time has come: Facebook is being sued for monopolization and anticompetitive strategy. The actions coming from the US are not much related to VR and Oculus, but mostly to the social space. In Germany, instead, the legal action regards the mandatory Facebook login for Oculus Quest 2.

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VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Did Seebright just release the augmented reality equivalent of Google Cardboard?

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Cats and VR

MAY 1, 2017

Launched in December as a physical goods mobile AR game, HoloGrid: Monster Battle VR is one of the first Gear VR games to incorporate the use of the platform’s new GearVR Controller and add Oculus Gear VR Avatar support with VOIP so players can talk to their opponents during games.

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UploadVR Between Realities podcast

JULY 7, 2017

10:15 am – 10:45 am | Keynote: The World’s Most Compelling New Experiences (Unity). Tony Parisi | Head of VR/AR Strategy, Unity. Julie Shumaker | Vice President, Business Development, Unity. Driving marketing strategy and sales development across Time Inc. ’s multi-platform virtual reality brand.

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AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. Oculus Go showcased. The Oculus Go (Image by Oculus).

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The Ghost Howls

MAY 30, 2022

More info (RealityOS trademark) More info (Robert Scoble’s take on Apple’s reveal strategy). It is a terrible moment for tech companies: after Meta and Unity, also Snap stock has lost -30% of its value after the CEO has announced that the company won’t be able to reach its estimated earnings goals. Other news. Learn more. Learn more.

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The Ghost Howls

MARCH 2, 2020

To make you understand how these features are incredible, Qualcomm has stated that “the [XR2] reference design has 2x the CPU and GPU performance, 4x more video bandwidth, 6x higher resolution and 11x AI improvement compared to our current widely adopted XR platform [the Oculus Quest ]”. Oculus fixes two of the greatest issues of Oculus Link.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Since Meta made the acquisition and took over Oculus, VRTUOLUO began to write original and in-depth articles on the XR industry.

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UploadVR Between Realities podcast

DECEMBER 9, 2016

Featured image from left to right: Rob Goodman (OpenVerse), Han Jin (Lucid VR), Amitt Mahajan (Presence Capital), Timoni West and Tony Parisi (Unity). And the reason, according to Tony Parisi , head of VR and AR strategy at Unity, is simple. You need a really good, new computer to run this stuff. Gamers buy hardware first.

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XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He's designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Austin: Thank you for having me, excited to be here.

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UploadVR Between Realities podcast

DECEMBER 18, 2016

John Riccitiello, CEO of Unity Technologies, predicted that tech journalists would start gleefully writing that the virtual reality revolution is over because sales of VR headsets fell short of expectations, and analysts are in the midst of shaving back their predictions. I’m not one of those journalists. It’s a fizzle.’

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AR New York San Francisco Industry 100

VRWorld

JULY 12, 2017

There’s no doubt that the announcements made on this conference might be the clearest direction where VR/MR/AR are heading as an industry, as it will happen after Microsoft Windows 10 Mixed Reality launches, as well as seeing the first sales results of next generation Oculus Rift headset. Maureen Fan, CEO, Baobab Studios.

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Robert Scoble

OCTOBER 4, 2019

Mark Zuckerberg talks about the future of VR and AR at Facebook’s recent Oculus Connect conference. It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. They can’t look nerdy like Google Glass did.

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The Ghost Howls

MARCH 14, 2020

Thanks Oculus for having given us the Link functionality. the USB cable for Oculus Link) and the (rechargeable) batteries for the controllers. Scrum’s strategies, like having a standup every morning help a lot in being coordinated. It is still a bit buggy, but very useful in these times.

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XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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