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Big XR News from Meta, Apple, Microsoft, and OpenXR

XR Today - Mixed Reality tag

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meta has not yet confirmed 8K streaming on its Quest portfolio.

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Microsoft May Leapfrog Facebook and Google in VR With HoloLens Tracking

UploadVR Between Realities podcast

Microsoft’s play for command of next generation personal computing can be seen today with the announcement of a series of Windows-powered VR headsets starting at $300. This is not the case with the headsets on the way from Microsoft’s partners. “The strategy has become clear. . “The strategy has become clear.

Microsoft 100
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The XR Week Peek (2023.11.27): Discover XR Cyber Monday Deals, Sam Altman returns to OpenAI, and much more!

The Ghost Howls

If OpenAI wanted to slow down to have time to understand the consequences of this new type of AI, Microsoft would already ready be to hire all the talents of OpenAI and carry on AI developments by itself. Now Microsoft is discontinuing them , putting another nail in the coffin of the HoloLens. Thanks to Davy Demeyer for the tip!)

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The XR Week Peek (2021.12.27): a great Christmas for Quest 2, Rec Room is worth $3.5B, and much more!

The Ghost Howls

I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. The result is that many big brands are canceling their presence at CES: Google, Intel, Microsoft, Meta, Lenovo, and many others, have decided not to go , and maybe provide their news virtually.

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Top XR Vendors Majoring in Art and Entertainment in 2022

XR Today - Augmented Reality tag

Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem. Software like Google’s VR tilt brush allows users to create unique virtual art pieces in a completely limitless canvas space.

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New Standards Forum Meets In July To Plan Metaverse Interoperability

Upload VR

The effort to “foster the development of open standards for the metaverse” is hosted by the Khronos Group and already joined by the likes of Microsoft, Meta, Google, Adobe, Epic Games, Unity, and NVIDIA among many others, and membership even includes other standards developing organizations such as W3C.

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VRLA 2018 Returns; Keynote Lineup Announced

VRScout

Katie Kelly, Head of Engagement, AltspaceVR / Microsoft. Other experiences to look forward to include Red Frog Digital’s Zombie Holomaze, which will offer a terrifying AR experience for attendees to explore while wearing a Microsoft HoloLens. Gary Radburn, Director, Virtual and Augmented Reality, Dell.