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Metaverse and Investing – Opportunities for Retail Investors Part 2: Software and Infrastructure

ARPost

Microsoft (Nasdaq: MSFT) for AltspaceVR. Microsoft again, because some time ago they bought AltspaceVR , a VR social platform that was on the verge of bankruptcy. Amazon (Nasdaq: AMZN) and Google (Nasdaq: GOOGL) for Servers. And who could be the actors in this case? And the two giants own a lot of storage space.

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Spatial Beats: Apple VR, Google Poly & LBVR Hangs On

AR Insider

Finally, why in the name of the geek gods is Google shutting down Poly? Google’s own Tilt Brush, an important content creation tool, relies on Poly. We are waiting and hoping and praying a white knight swoops in to rescue Poly like Microsoft rescued AltspaceVR in the VR winter of 2018. Not a good sign. Image source: Virtuix.

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7 XR Companies on the Cutting Edge of Retail

XR Today - VR Headsets tag

Extended reality promises a new way for business leaders in the retail landscape to connect colleagues and reach their audience like never before. Tools like virtual, augmented, and mixed reality could help to recreate some of the meaningful experiences we’re used to seeing with in-person retail interactions. Yord Studio.

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The HoloLens Application that Wants to Save eCommerce Retailers Millions

VRScout

Students from Georgia Tech are working with Microsoft and Walmart to increase efficiency in warehouses using Mixed Reality. Much has been made of the use of robots to increase efficiency in warehouses —with web retailers such as Amazon announcing significant investment in that area. Image Credit: Imagine Cup.

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What Will AR Do for Brand Marketing in 2021?

AR Insider

AR and voice will solidify their importance as a major catalyst for the new retail experience. MM : AR and voice will solidify their importance as a major catalyst for the new retail experience. MM : AR and voice will solidify their importance as a major catalyst for the new retail experience. Click To Tweet.

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EU Accuses Google of Violating Antitrust Regulations

XR Today - Mixed Reality tag

The European Commission has hit Google with fresh accusations of violating its antitrust laws, citing favouritism for the latter’s own advert services over rival firms. According to the Commission’s statement , Google abused its position over the last nine years by offering better treatment to its AdX exchange.

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Microsoft Wants to Power Virtual Reality Headsets

VRScout

Microsoft unveiled their vision of a mixed reality world today at Computex in Taipei. . When Microsoft first announced their HoloLens augmented reality headset, they also showed off their Windows Holographic platform, which let developers build Windows 10 apps and experiences for the device.