UploadVR Between Realities podcast

MAY 21, 2017

At Google I/O 2017 developer conference this week, the company announced a standalone Daydream VR headset in partnership with Qualcomm , with Lenovo and HTC slated to release commercial versions later this year. Google also shared a small tidbit: Developers have built “more than 150 apps” for Daydream so far.

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Google Strategy Conference Samsung 160

Road to VR

OCTOBER 30, 2017

At Oculus Connect, the company’s annual developer conference, we got fresh insight into where Oculus is heading, and a new look at how Facebook’s money is funding battles on all fronts of the industry’s increasingly competitive landscape. Oculus Rift + Touch Price Cuts in 2017. Old Enemies – HTC. Launch – $800.

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UploadVR Between Realities podcast

OCTOBER 26, 2016

Microsoft’s play for command of next generation personal computing can be seen today with the announcement of a series of Windows-powered VR headsets starting at $300. This is not the case with the headsets on the way from Microsoft’s partners. “The strategy has become clear.

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Microsoft Google Leap Motion Conference 100

AR Insider

MARCH 30, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Part V: Apple.

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Wearables AR Strategy Apple 306

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Trends Apple Google Unity 442

The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Image by Oculus). The Oculus Quest is now one year old. We’ll see….

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Oculus Apple Hand tracking Magic Leap 254

TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. This is when Facebook struck. The “metaverse” already exists in Fortnite and Roblox.

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Hardware Strategy Microsoft Google 104

AR Insider

JUNE 4, 2020

This timing prompted Spatial to launch on Oculus Quest and make its PRO tier free. Starting at the beginning, the Spatial user experience (UX) is the first thing you’ll notice when entering the app (I accessed via Oculus Quest). This is by design says VP of BD and Strategy, Jacob Lowenstein. Here’s the deep dive.

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Strategy AR Google Oculus 355

AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. More importantly, this aligns with the timeframe that followed its 2014 Oculus acquisition. billion for a representative baseline of pre-Oculus spending.

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Head Mounted Display AR Exercises Data 239

ARVR

APRIL 5, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

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Wearables AR Strategy Apple 130

Road to VR

MARCH 12, 2020

billion since its initial Series A financing in 2014, garnering cash from the likes of Google, Alibaba, Qualcomm, and Andreessen Horowitz over the years. And it probably won’t until it can at least replicate the success of Microsoft’s purely enterprise-focused HoloLens headsets.

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Magic Leap AR Florida Strategy 295

XR Today - Augmented Reality tag

DECEMBER 9, 2022

The flexible Oculus environment has already become the platform for a range of virtual museum, gallery and concert experiences hosted around the globe. Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content.

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UploadVR Between Realities podcast

MARCH 14, 2017

The show is set to gather a host of industry pioneers to showcase the latest content and talk about strategies, development tips and more. The wider VRWC show, meanwhile, runs from 11th – 14th and sees speakers from Microsoft, Google, and Oculus Story Studio. Tickets to the show are on sale now.

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Europe Microsoft Tips Industry 181

The Ghost Howls

JANUARY 28, 2023

There is not only the problem of the timezone but also the unknown of the internet connection and the inability of reaching Western websites like Google. While still in Italy, I verified that Microsoft Teams, Unity, and Github were accessible from China. And I have to say that this strategy is paying off.

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UploadVR Between Realities podcast

JULY 24, 2017

One of the most interesting VR narratives of 2017 so far has been the pricing strategy of Facebook’s Rift. What’s the latest on Oculus’ standalone headset(s)? Facebook and Oculus are insistent that 2017 is all about content; we won’t see any new hardware released in the remaining five months of the year.

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Microsoft HTC Controllers Google 190

The Ghost Howls

MARCH 16, 2020

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. Valve Index and Oculus Quest were on sale again. Other relevant news.

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The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

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The Ghost Howls

MAY 11, 2020

Image by Oculus). Facebook is working on a new version of the Oculus Quest. According to a report by Bloomberg, Oculus is working on a new Oculus Quest model, and it has already done prototypes that are lighter and more powerful than the current device. Top news of the week. Mechanical IPD is confirmed.

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Magic Leap Healthcare Oculus AR 286

Road to VR

APRIL 12, 2018

Marcos has since left Mozilla in order to work on the Supermedium WebVR browser, which creates a desktop VR browser designed for the Vive or Oculus to easily go in and out of viewing WebVR content as a seamless VR experience. spec include Firefox Release 55, Oculus Browser, Samsung Internet, & Microsoft Edge.

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Oculus Google Strategy Conference 184

AR Insider

OCTOBER 1, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

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Wearables AR Machine Learning Apple 219

VRScout

DECEMBER 23, 2019

Some of the biggest names in social impact will be in attendance, including: Participant Media, Conservation International, the Rainforest Alliance, Connect for Climate/World Bank, and the Milken Institute, as well as tech companies like Google, Microsoft, and Oculus.

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XR Today - VR Headsets tag

MAY 18, 2022

Meta Oculus. One of the top contenders in the virtual reality space today, thanks to the use of more affordable software and hardware solutions, Oculus (from Meta) brings the power of XR to every retail brand. Microsoft is gaining ground as one of the leaders in the Mixed Reality landscape for a reason.

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UploadVR Between Realities podcast

NOVEMBER 3, 2016

That means apps that demonstrate genuine use cases for VR and AR in the classroom, be it through an Oculus Rift or a HoloLens. ” That means software the goes beyond initiatives like Google Expeditions and helps students to develop skills that they could some day use in the workplace.

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Upload VR

JUNE 9, 2023

Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. Yes, Google might still be resurgent with Android, powered by Owlchemy's insights and Samsung's hardware , and other companies might surprise with a novel strategy too. This is happening.

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The Ghost Howls

JUNE 21, 2021

We all know that Microsoft too is waiting before introducing VR for the Xbox because the VR market is too little for them, and Sony seems to follow a similar strategy, not investing too much until next year. Oculus Quest introduces multi-tasking in Runtime v30. The update pace of the Oculus Quest is impressive.

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The Ghost Howls

MARCH 2, 2020

To make you understand how these features are incredible, Qualcomm has stated that “the [XR2] reference design has 2x the CPU and GPU performance, 4x more video bandwidth, 6x higher resolution and 11x AI improvement compared to our current widely adopted XR platform [the Oculus Quest ]”. Image by Microsoft). News worth a mention.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

billion from companies listed below like Google and Qualcomm. Facebook – NASDAQ: FB – Oculus VR, VR headset, VR Camera, VR content, VR platform. Google – NASDAQ: GOOG – Cardboard, Google VR, Daydream & Tango, VR cameras, Tilt Brush. Microsoft – NASDAQ: MSFT – VR operating system, VR platform, VR headset.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more!

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Apple Oculus China Magic Leap 524

Road to VR

DECEMBER 10, 2019

Even at the low side of 100,000 units, that’s in the neighborhood of how many Oculus Rift DK2s were shipped globally , which at the time of launch in 2015 cost nearly one-sixth of the price of ML One. Abovitz reportedly later reduced that number to 100,000 units. Image courtesy AT&T, Magic Leap.

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Magic Leap AR Japan Apple 145

The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

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China Industry Government AR 326

VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Did Seebright just release the augmented reality equivalent of Google Cardboard? Facebook Enables Native 360 Photos.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2023

” Measures taken in the initiative included consolidation strategies for its real estate to “sublease, early terminate, or abandon” some offices under lease. This reflects actions taken at Google, Snap, Microsoft, and Apple over the last few months regarding their respective smart glass offerings.

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Data Real Estate Microsoft United States 87

Road to VR

SEPTEMBER 8, 2016

As an electronics company, Apple’s general strategy seems to be to wait until a market is well established before joining it, then attempt to create an Apple-idealized product for that market. Apple is infamous for its patent strategy and you shouldn’t be surprised to find that they’re well into it in the AR/VR space.

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Apple AR Head Mounted Display Augmented Reality 100

Robert Scoble

JUNE 4, 2019

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Contact Irena Cronin or me if you need business strategy help to enter the Spatial Computing world. Since Oculus has such a head start, especially with its $400 Quest, how could Apple crush it? Same with Google. VR IS UNSAFE.

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Apple Magic Leap Strategy Google 75

The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. Oculus Go showcased. The Oculus Go (Image by Oculus).

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VRWorld

JULY 12, 2017

There’s no doubt that the announcements made on this conference might be the clearest direction where VR/MR/AR are heading as an industry, as it will happen after Microsoft Windows 10 Mixed Reality launches, as well as seeing the first sales results of next generation Oculus Rift headset. Drew Larner, COO, Within.

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Conference San Francisco Virtual Reality Tourism 49

The Ghost Howls

FEBRUARY 7, 2022

These are huge numbers for VR: if you look at the most recent SteamVR survey, you get that Oculus headsets are now at 67% of the whole PCVR market. Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3.

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