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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank.

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The XR Week Peek (2024.05.07): Apple Vision Pro is used by Fortune 100 companies, its cheaper version may come in 2025, and more!

The Ghost Howls

But this should surprise no one: all the previous expensive AR/MR headsets that have been initially targeted at consumers, like Magic Leap or HoloLens, ended up being used mostly in enterprise sectors. So the fact that Apple is targeting the B2B market makes absolutely sense because $3500 is a price that is too high for average people.

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How Different XR Companies Approach Cloud Services

ARPost

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. This is vital in enterprise applications which may be tracking items as they move through a supply chain or tracking employees as they move through tasks or training modules. CloudXR From NVIDIA. Cloud Storage in Lens Studio.

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Big XR News from Meta, Apple, Microsoft, and OpenXR

XR Today - Mixed Reality tag

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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Who Will Own the Metaverse?

AR Insider

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. Both Azure Spatial Anchors and Google Cloud Anchors are leveraging existing strengths in mapping towards the AR Cloud. Who Will Own the Metaverse?

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Snapdragon AR2 to Empower AR Devices, Qualcomm Says

XR Today - Augmented Reality tag

Brian Vogelsang : Over the past couple of years, we’ve seen tremendous adoption of VR for commercial use cases in verticals like health and wellness, training and immersive learning, and others. Other devices from Magic Leap and Microsoft’s HoloLens headsets offer deeper levels of immersion.

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Leap Motion’s North Star is the DK1 of AR: hands-on preview and how to buy it!

The Ghost Howls

The idea of Leap Motion is going against the current trend of augmented reality glasses, that is mostly based on expensive devices that have closed ecosystems (e.g. HoloLens or Magic Leap One ), but to create a headset that is: Affordable; Completely open, both from a software and hardware standpoint. On the downtown 3 train.