The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. Google and Samsung Prototype of the Samsung XR headset.

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Apple Samsung Eye Tracking Google 420

The Ghost Howls

SEPTEMBER 27, 2022

The new DRIVE Thor superchip aimed at autonomous vehicles, which companies will be able to use from 2025 Omniverse Cloud , which lets companies use Omniverse completely via cloud rendering even on non-powerful machines A connector to let you use Omniverse with Unity. Image by Google). Meta and Google announce layoffs.

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Magic Leap Unity Machine Learning Video 506

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Magic Leap will meet its fate.

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Augmented Reality Magic Leap AR Apple 489

The Ghost Howls

MAY 30, 2022

Image by Magic Leap). Magic Leap has sold units of its first device for $550. Magic Leap has decided to put on sale its remaining units of the Magic Leap 1, its previous device, for just $550 , which is something like a -75% discount on its standard retail price. News worth a mention.

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Magic Leap Virtual World Ukraine Augmented Reality 315

The Ghost Howls

AUGUST 9, 2021

Google Tensor chip is made for AI and AR. Google has teased its Pixel 6 phones and at the same time, it has also unveiled its first custom-made SoC, called Tensor. It will be so overly important for Google Lens , for instance. I always say that: don’t forget about Google. Is Oculus Quest killing PCVR? Image by Facebook).

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Google Sony Eye Tracking AR 525

XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

The conference’s overall theme, ‘Inspiration Delivered’ aimed to allow attendees to “step out of their comfort zone” and expand their knowledge in emerging technologies, he said, adding: “If you’re in gaming, we want you to come and learn from what Unity is doing with digital twins, aerospace, [and so on]. .

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Europe Portugal Magic Leap Conference 91

The Ghost Howls

FEBRUARY 12, 2019

Between that, I worked on consumer cloud software with Google for five years… managing engineering teams for Gmail, Japanese mobile, Google Labs, and social (Blogger etc.) Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. Software-wise, we use Unity, Vuforia, and OpenCV.

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Augmented Reality Japan AR Magic Leap 301

The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. Magic Leap releases its SDK. It is so possible to start creating your Magic Leap application.

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AR Magic Leap Oculus Virtual Reality 165

The Ghost Howls

AUGUST 1, 2020

As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. Why can’t it be Facebook, or Magic Leap ? Suzanne Borders, CEO and founder of BadVR, at the company’s office in Marina Del Rey, with a Magic Leap One on.

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Apple Oculus China Magic Leap 524

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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AR Examples Data Head Mounted Display 382

The Ghost Howls

NOVEMBER 7, 2018

Of course, some coordination with team members was necessary to not lose immediately , this game requires some strategy. It has a very clean interface that reminds a bit the one of another cool product used to create thing fast in VR: Google Blocks. There are two main downsides of this game: The bow mechanic.

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Microsoft Tools Magic Leap Unity 176

The Ghost Howls

AUGUST 11, 2019

Strategy Analytics highlights in his survey that mobile headsets like Daydream, Gear VR and Cardboard are continuously losing importance and revenue shares. More info (Steam Hardware Survey) More info (CCS Insights) More info (Strategy Analytics) More info (XRDC Report). Google launches AR Live View for Maps. The time has come.

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Samsung Survey Oculus AR 201

XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He's designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Austin: Thank you for having me, excited to be here.

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Austin Google AR Examples 60

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Literally everyone in the industry other than Magic Leap and Apple uses Qualcomm’s spatial computing tech stack). They must “look cool.”

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AR Augmented Reality Magic Leap Immersion 62

The Ghost Howls

NOVEMBER 2, 2020

Then why Magic Leap hasn’t delivered a solid product with 2B?) In the meanwhile, its adoption is getting better, too: the popular Unity game engine promises the first implementations of OpenXR for the end of the year with a complete implementation coming in 2021, and Microsoft has already completely switched to an OpenXR runtime.

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The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Let’s see what will happen… and in the meantime let’s eat lots of popcorns. More info (Apple threatens Epic) More info (Microsoft files an official support for Epic).

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Unreal Apple Government Data 434

UploadVR Between Realities podcast

DECEMBER 18, 2016

John Riccitiello, CEO of Unity Technologies, predicted that tech journalists would start gleefully writing that the virtual reality revolution is over because sales of VR headsets fell short of expectations, and analysts are in the midst of shaving back their predictions. That’s pretty scary for the AR industry because Magic Leap raised $793.5

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AR New York San Francisco Industry 100

XR Today - Mixed Reality tag

DECEMBER 14, 2022

Many products showcased at the conference included flagship releases of VR headsets and solutions such as the Meta Quest Pro, Magic Leap 2, Lenovo ThinkReality A3, and AT&T’s Volumetric Video Photo Booth, among many others. Currently, ExplodedView is iOS exclusive.

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Miami Industry Training Technology 82

XROM

JULY 18, 2021

Most people know Xu due to his dispute with American virtual reality company Magic Leap. In June 2019, Magic Leap accused Xu of stealing AR glasses technology when he was an engineer working at the firm. The company was later acquired by Google in 2010. However, in June 2020, a U.S. 12- Tipatat Chennavasin.

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Augmented Reality Virtual Reality India Asia 52

XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He’s designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer.

Austin 78

Austin AR Examples Google 78

XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He’s designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer.

Austin 78

Austin AR Examples Google 78

XR for Business Podcast

JANUARY 20, 2020

So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? So the traditional way to do it is to use Unreal or Unity. Maybe I guess the Unity asset store would be the same. It stands for effortless. Affordable.

AR 78

AR Machine Learning Government Virtual Reality 78

XR for Business Podcast

JANUARY 20, 2020

So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? So the traditional way to do it is to use Unreal or Unity. Maybe I guess the Unity asset store would be the same. It stands for effortless. Affordable.

AR 78

AR Machine Learning Government Virtual Reality 78

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. They're hiring a Unity developer or a 3D modeller. It's not something that every company will do.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. They're hiring a Unity developer or a 3D modeller. It's not something that every company will do.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

JANUARY 20, 2020

So you don't know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? So the traditional way to do it is to use Unreal or Unity. Maybe I guess the Unity asset store would be the same. It stands for effortless. So that's the first one.

AR 60

AR Machine Learning Government Virtual Reality 60

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. They're hiring a Unity developer or a 3D modeller. It's not something that every company will do.

Augmented Reality 60

Augmented Reality Virtual Reality Technology Training 60

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. They're hiring a Unity developer or a 3D modeller. It's not something that every company will do.

Augmented Reality 60

Augmented Reality Virtual Reality Technology Training 60

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The whole training aspect, doing it with Hololens or with Magic Leap — great, I love it.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The whole training aspect, doing it with Hololens or with Magic Leap — great, I love it.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

NOVEMBER 18, 2019

Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC’s leading solutions for the development of augmented reality applications. That is the foundational computer vision SDK that you would use most of the time with Unity. Mike, welcome to the show. Mike: June, yep.

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Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC’s leading solutions for the development of augmented reality applications. That is the foundational computer vision SDK that you would use most of the time with Unity. Mike, welcome to the show. Mike: June, yep.

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Augmented Reality Industry AR Technology 78

XR for Business Podcast

JUNE 24, 2019

So things like Uber or Google Maps and directions were native to the phone, that were kind of useless on the PC. So that was a problem that, in the past, could only be solved with expensive depth cameras or Google Street View-style cars, or take a thousand photos and wait a day for it all to be processed. Matt: Just on Medium.

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AR Technology Industry Augmented Reality 78

XR for Business Podcast

JUNE 24, 2019

So things like Uber or Google Maps and directions were native to the phone, that were kind of useless on the PC. So that was a problem that, in the past, could only be solved with expensive depth cameras or Google Street View-style cars, or take a thousand photos and wait a day for it all to be processed. Matt: Just on Medium.

AR 78

AR Technology Industry Augmented Reality 78

XR for Business Podcast

NOVEMBER 18, 2019

Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC's leading solutions for the development of augmented reality applications. That is the foundational computer vision SDK that you would use most of the time with Unity. Mike, welcome to the show. was it June? Mike: June, yep.

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Augmented Reality AR Industry Technology 60

XR for Business Podcast

AUGUST 14, 2019

Michael: And this is why I’ve been working on starting this dojo, or this VR maker space; because the tools for building — there’s VRTK for Unity… there’s just all these tools. Unity is always my top one. As someone who grew up as a game designer and player, I definitely side towards Unity.

Tips 78

Tips Training Augmented Reality Exercises 78

XR for Business Podcast

AUGUST 14, 2019

Michael: And this is why I’ve been working on starting this dojo, or this VR maker space; because the tools for building — there’s VRTK for Unity… there’s just all these tools. Unity is always my top one. As someone who grew up as a game designer and player, I definitely side towards Unity.

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Tips Training Augmented Reality Exercises 78