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Spatial Beats: Oculus, Google & Snap

AR Insider

This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. What is up with Google and XR? The product is a 3D modeling software for PC VR and Oculus Quest headsets. W elcome back to Spatial Beats. Tech Stocks Had A Great Q4.

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The VRScout Report – The Week in VR Review

VRScout

You can enjoy the full audio recording below: Episode 28 of the VRScout Report, we got new 360 toys on iOS, Hololens is helping elevator technicians, VR might help you control your dreams, Apple CEO Tim Cook on augmented reality, VR/AR industry funding wrapup, and more… iOS NOW CAN TAKE 360 PHOTOS WITH GOOGLE CARDBOARD CAMERA, TOO.

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Mixed Reality versus Virtual and Augmented Reality

Immersive Authority

Everyone probably has a good idea of what Virtual Reality is all about. It’s the immersion of a user into a fully virtual environment, by means of a VR headset. The Google Glass (now discontinued) was one famous example of an Augmented Reality solution. This is one of the cons of the solution.

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The World of Mobile VR After Pokemon Go

VRWorld

With the introduction of Google Cardboard and the Daydream VR platform, Oculus and HTC discrete VR headsets and GearVR headsets for even smartphones like the Samsung’s Galaxy S7, the first tentative steps towards virtual reality gaming are being taken. All from the comfort of your own room.

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When to Use Virtual Reality (VR) Instead of Augmented Reality (AR)?

InstaVR

Virtual Reality (VR), by contrast, can be published across a wide range of devices (headsets like Oculus Go/Quest and Gear VR, phones, Google Cardboard, WebVR, and much more), is completely immersive, and doesn’t necessarily require a real-time data connection (ie can be run offline). So why is immersion important?

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A brief history of VR and AR

TechCrunch VR

At the Jet Propulsion Laboratory, David Em made strides in the creation of explorable virtual landscapes, while the Ames Research Center iterated on VIEW (Virtual Interactive Environment Workstation). Palmer Luckey, co-founder of Oculus VR Inc., In 2014, the social media giant purchased Oculus for nearly $3 billion.

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How Will AR Transform Advertising?

AR Insider

Advrty wants to offer a new avenue of monetization for virtual reality developers which doesn’t involve full field-of-view pop-up ads with a platform aimed at designing and incorporating nonintrusive product placement. While not swapping anything out, Google is attempting to make the world an ad through its visual search app–Google Lens.

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