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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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Developing the Future of Mixed Reality

Tech Trends VR

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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Leaping Into the AR Magicverse?

Tech Trends VR

Magic Leap finally materializes into a product some of us can actually buy, yet the real test will be whether developers take the bait. There are plenty of players like Microsoft HoloLens and DAQRI which consistently deliver not only cool demos, but real use-cases for holographic Mixed Reality Click To Tweet.

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ExpressVPN Survey Explores Immersive Tech in the Workplace

ARPost

Remote work was already trending upward before the pandemic. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Most have never heard of other immersive tech companies like Magic Leap and NVIDIA. One potential reason: surveillance fears.

Survey 441
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Vancouver’s VR/AR Global Summit Puts Content First

VRScout

After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . That trend has been keenly anticipated by the VR/AR Global Summit. Magic Leap is tackling this as a humble start up with $2.3B.

AR 273
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Spatial Beats: Snap, Niantic & Facebook

AR Insider

Former Magic Leap SVP John Gaeta on his former employer. Magic Leap tried to do too much and the Plantation, Florida location didn’t help. $3 3 B is a lot of money, but hardly enough to match the vision of founder Rony Abovitz, who was up against the likes of Microsoft and Facebook. (VR Focus).

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Virtual Battles on Your Coffee Table

Tech Trends VR

Their first MR project used Google Tango and the Microsoft HoloLens to bring a rare digital tank from their game to a real-life exhibit at the Tank Museum at Bovington , UK. Apple ARKit, Google ARCore and Facebook Camera Effects could deliver more than 900 million installed base by the end of this year, jumping to nearly 3.5