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The XR Week Peek (2022.12.19): Carmack leaves Meta, HTC teases its headset, and more!

The Ghost Howls

HTC to reveal its headset at CES. After many weeks of teasing, HTC is finally ready to unveil its new headset at CES. I expect the usual HTC headset, with technical innovations, but a price that doesn’t make it compelling for users. More info (HTC’s new headset — Road To VR) More info (HTC’s new headset — Upload VR).

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Glossary: The Metaverse and its Key Components

XR Today - Virtual Reality

Efforts to construct and expand the Metaverse were sparked by Meta Platform’s major pivot in October, which saw Microsoft, NVIDIA, HTC VIVE, Qualcomm, Google, Varjo, and dozens of other tech giants enter the race for prime positioning to build the virtual and connected world. Decentraland.

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VRTUOLUO talks about its FBEC event and the VR ecosystem in China

The Ghost Howls

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). I’m Chen, General Manager and Chief Editor of VRTUOLUO , also a senior media expert who has dug and studied deeply the XR industry since 2014.

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“Thinking Ahead About XR” Report by Bipartisan Policy Center and XR Association

ARPost

The XRA is an industry organization founded by Google , HTC VIVE , Microsoft , Oculus , and Sony Interactive Entertainment. We’ll examine some of the major trends and findings of the report, and look at it in the context of the larger policy and standards movement in XR. About the “Thinking Ahead About XR” Report.

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How Do AR Advertising Platforms Stack Up?

AR Insider

But they fall short in advanced campaign analytics when compared to web AR, where you can utilize tools like Google Analytics to track performance. Indeed, web AR has become a go-to channel for AR campaigns for spirits brands, which we’ll cover in Part II of this report series that will do a dive deep on several AR advertising case studies.

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MetaVRse Launches Canada's First Full Service Virtual Reality Agency

Cats and VR

With over one million active monthly users of the Samsung GearVR, millions of Google Cardboard units and high-end Oculus Rift and HTC Vive pre-orders, Smithson believes that brands that are early to develop unique and engaging content for VR and will have a huge advantage over their competition.

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Ethical Challenges in AR / VR

ARVR

Some popular examples include the Oculus Rift, HTC Vive, and the Vavle Index. This can be done with a headset that allows you to see through or a modified pair of glasses, such as Google Glass, or Microsoft Hololens. Some studies have shown that VR is capable of breaking implicit bias, which is usually a very difficult task.

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