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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank.

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. The reveal that Apple will be using Unity to bring 3D applications and games to Vision Pro was exciting. Their partnership with Unity will get them there quickly. Apple will use Unity to bring 3D applications and games to Vision Pro.

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Celebrating the 2023 Auggie Awards and XR Prize Challenge

ARPost

Best Art or Film Developer, entrepreneur, and consultant Antony Vitillo, perhaps better known as “ Skarred Ghost ”, presented the first Auggie Award of the night for Best Art or Film. “I This is something we’ve been working on for a long time,” HTC China President Alvin Graylin said in accepting the award. We’re just so happy.

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Super-interview with Jeri Ellsworth about her Tilt Five glasses, AR tech, and startups!

The Ghost Howls

Part of all of this is merit of Jeri (Image by HTC). At Tilt Five, we designed a really clever system that only works on tabletop experiences but it has features that are just leaps and bounds above what the big Magic Leap or HoloLens type AR systems are. That’s where I got started with augmented reality.

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. Alan: Here’s the issue: 360 cameras cost $200, and somebody can go film there their holiday vacation, make it all unstable, throw in a VR headset, and start showing people. Alan: Yeah? How was it? Oh, that sucks.”

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. Alan: Here’s the issue: 360 cameras cost $200, and somebody can go film there their holiday vacation, make it all unstable, throw in a VR headset, and start showing people. Alan: Yeah? How was it? Barry: Yeah.

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

This got some press, because HTC VIVE released a press release with Bell, saying that their latest helicopter was created 10 times faster using VR, and you guys were the company doing that. They're hiring a Unity developer or a 3D modeller. I mean, I was making notes, here. Time is the ultimate measurement of ROI.".