article thumbnail

Will Web AR Lessen ‘Activation Energy?’ Part II

AR Insider

Furthermore, this mobile AR market-sizing exercise reveals another key factor: platform fragmentation. Magic Leap is building a software ecosystem around its product. This lets developers author AR experiences in-browser without third-party software or server setup. Doubling Down.

AR 284
article thumbnail

How Do AR Advertising Platforms Stack Up?

AR Insider

ARtillery Intelligence recently performed this exercise including compatible hardware bases and active users (see below). Furthermore, this mobile AR market-sizing exercise reveals another factor: platform fragmentation. Magic Leap is building a software ecosystem around its product.

AR 218
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

All the best AR/VR news from CES 2023

The Ghost Howls

audio), plus there is design and comfort, and also the software ecosystem. Hands-on from CES highlight that the device has still a lot of problems to solve , and while some of them may be solved via software updates, the big question still remains why they decided to create this product , which no one asked for. hours of exercise.

AR 407
article thumbnail

Cinematic Augmented Reality Movies are coming

RealVision VR

With Hardware (cellphones) having enough processing power to overlay decent digital content over the real world when seen through a cellphone camera, it’s now feasible to play AR ‘games’ and tournaments such as Hado World that give e-sports a whole new meaning, exercising the body and not just a player’s thumbs!

article thumbnail

The AR Show: Projecting AR’s Fate in 2020

AR Insider

AR Insider’s ongoing coverage of The AR Show episodes is an exercise in deconstructing and synthesizing the musings of spatial computing’s top minds. This “ follow the money ” exercise is a key AR confidence signal. Then there’s Magic Leap. See past and future episodes here or subscribe.

AR 227
article thumbnail

XR Today Guide: What is Augmented Reality?

XR Today - Augmented Reality tag

Smart glass manufacturers and solution providers like Vuzix, Google, Nreal, RealWear, Lenovo, Magic Leap, and others offer full-spectrum devices capable of agile use cases. In the military, fighter jets can now train with AR technologies from Red 6 against virtual combatants rather than live-fire exercises. AR Software.

article thumbnail

All the best AR and VR news from CES 2019

The Ghost Howls

It is an augmented reality glass that is being developed in China by a former Magic Leap engineer. So me issues are still present (like the absence of a “deluxe audio strap”, or the fact that the software may be a bit complicated to set up), but the company is headed the right way. Why is it so disruptive?

AR 368