Exercises Google Microsoft Oculus 
AR Insider
SEPTEMBER 26, 2019
So predicting AR’s trajectory becomes an exercise in “ following the money.” ” For Google, investments in AR are to drive search (visual search, mapping). Google will be the knowledge layer , just like its web index serves that purpose on the 2D web. to Oculus headsets. The Social Layer.
AR Insider
JANUARY 21, 2020
We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. More importantly, this aligns with the timeframe that followed its 2014 Oculus acquisition. billion for a representative baseline of pre-Oculus spending.
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ARPost
MARCH 2, 2021
Giants such as Oculus, HTC, Sony, Microsoft, Samsung, Walmart, and many others have been implementing their technologies in this field for a long time. And in the same way, reinforce what you’re learning, conduct practical exercises, and much more. Google Earth VR. YouTube videos created specifically for VR.
VRScout
DECEMBER 26, 2018
While hardware advancements such as the HTC Vive Pro and Oculus Rift have solidified at-home VR as a viable option, those looking for next-level immersion will still find the most success with location-based VR installations. LOCATION-BASED VR. Of course we can’t talk about standalone VR without bringing up the HTC Vive Focus.
AR Insider
OCTOBER 6, 2020
But they fall short in advanced campaign analytics when compared to web AR, where you can utilize tools like Google Analytics to track performance. ARtillery Intelligence recently performed this exercise including compatible hardware bases and active users (see below). Microsoft is doing the same with Hololens.
AR Insider
FEBRUARY 7, 2020
We’ve seen Facebook acquire Oculus then amplify its internal R&D and product innovation. As an early Oculus investor, he breaks down his observations and advice with Jason McDowall on the latest episode of the AR Show (listen or subscribe below). See past and future episodes here or subscribe.
AR Insider
OCTOBER 1, 2020
Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.
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