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The Future of Mixed Reality Is Much Bigger Than Magic Leap

UploadVR Between Realities podcast

Over the past three years Magic Leap have been one of the darlings of Augmented/Mixed reality. billion in funding from investors such as Google, Andreessen Horowitz and Alibaba. Rony Abovitz also went on to publish a short blog post giving what he describes as a “glimpse behind the scenes at Magic Leap.”

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Is Facebook Building a ‘Social Layer’ For the Spatial Web?

AR Insider

So predicting AR’s trajectory becomes an exercise in “ following the money.” ” For Google, investments in AR are to drive search (visual search, mapping). Google will be the knowledge layer , just like its web index serves that purpose on the 2D web. For Apple, AR’s job is to sell more hardware.

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How Do AR Advertising Platforms Stack Up?

AR Insider

But they fall short in advanced campaign analytics when compared to web AR, where you can utilize tools like Google Analytics to track performance. ARtillery Intelligence recently performed this exercise including compatible hardware bases and active users (see below). Magic Leap is building a software ecosystem around its product.

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The AR Show: Projecting AR’s Fate in 2020

AR Insider

AR Insider’s ongoing coverage of The AR Show episodes is an exercise in deconstructing and synthesizing the musings of spatial computing’s top minds. This “ follow the money ” exercise is a key AR confidence signal. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.”

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The Ghost Howls’s VR Week Peek (2019.09.30): OC6, Pimax Day, Huawei VR glasses, Minecraft Earth and much more!

The Ghost Howls

Even if they are not general-purpose glasses like Hololens or Magic Leap, these glasses feature inside so many technological innovations that made all we of the tech communities fall in love with them, and with their creator Jeri Ellsworth. Google is doing it again. Minecraft Earth is close to its release. The time is coming!

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The High-end VR Room of the Future Looks Like This

UploadVR Between Realities podcast

But despite the option to “jack in” in the distant future, plenty of people will still opt to use the treadmill and haptics combo for the exercise benefits. Hand and finger tracking, gesture interfaces, and grip simulation: Leap Motion: Manus VR: Neurodigital: Gestigon: Handpose: Usens: Dexta Robotics: Minority Report (film).

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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

Small companies like Google, and eventually people like Facebook and others, and create this revolution. And that allowed us to expand the business and have a presence that today, although we don’t have investment, I think we have more locations than Magic Leap, that has a $2.7-billion It’s the same happened in VR.

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