The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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ARPost

JUNE 8, 2022

One of the most anticipated and hyped events at Augmented World Expo is the Auggie Awards. Magic Leap VP Product Marketing and Developer Programs, Lisa Watts, presented the Auggie for Best Enterprise solution to Avataar. Alvin Graylin, HTC China President, presented the Auggie for Best Head-Worn Device. Best in Show VR.

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EnterpriseWear

DECEMBER 4, 2018

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. The pilot, which used an iPad and HTC Vive powered by Marxent’s 3D Cloud Service, showed that VR increases average order value by 60%. The company’s direction is unclear.

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The Ghost Howls

APRIL 26, 2021

Expect next week a summary of how the launch of The Unity Cube has been; This Thursday I’ll be the co-host of our monthly “Awe Nite Florence” event series, which this April will talk about Location-Based VR! The event is free, and I invite you to register for it here … thanks! Image by Magic Leap). Top news of the week.

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The Ghost Howls

MARCH 4, 2019

Like every year, during this event we have seen some important AR news, but not that many, since the event was more focused on mobile phones than immersive technologies. Frontal view of the device (Image by Microsoft). Image by Microsoft). Sync pins (Image by Microsoft). HTC 5G streaming. HoloLens 2.

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XR Today - Big XR News tag

MAY 16, 2022

The Croatian firm offers customers a rich XR asset library worth thousands to improve audience engagement and currently works with global XR-backed firms and brands such as Disney, Microsoft, Samsung, T-Mobile and many more. event this March, hosted by its Immerse Global Summit division.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

XR Today spoke to Brian Vogelsang, AR Product Leader at Qualcomm , on the sidelines of the event about ongoing updates with its latest product release, the Snapdragon AR2 platform. Other devices from Magic Leap and Microsoft’s HoloLens headsets offer deeper levels of immersion.

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XR Today - Augmented Reality tag

JULY 26, 2022

With our newsletter, you’ll get the perfect overview of everything that’s happened over the course of the week, from top news and industry alerts, to what’s going on in the event landscape. Free event access: Subscribers to our newsletter get free access to the phenomenal XR Summit event, and our XR Awards conference. .

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XR Today - Mixed Reality tag

DECEMBER 8, 2022

Case Western Reserve University, a world-renowned medical institution, joined the event to reveal how it leveraged Microsoft’s MR tools by combining them with its educational software platform. The company explored 3D modelling and printing, and later, Microsoft debuted its first-generation HoloLens at the time.

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XR Today - Mixed Reality tag

JUNE 6, 2023

At this price, Apple’s primary competitors are the Magic Leap 2, Microsoft’s HoloLens 2, and Varjo’s VR-3 — all enterprise headsets. Many of the world’s midrange enterprise headsets like the Meta Quest Pro, HTC VIVE Elite XR, and Pico 4 Enterprise are priced well below $1,500. to $180.87

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The Ghost Howls

APRIL 5, 2021

In the meantime, Bloomberg published a report saying that Apple is going to launch its XR headset in the “next several months” (a timeline that goes from now to 2023, I guess), and that it is probably waiting until there could be physical events again before doing it. Microsoft signs a $22B deal with the US Army. News worth a mention.

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Road to VR

MARCH 18, 2018

When it comes to HTC, most everyone’s mind is on the Vive Pro. With GDC being the last major event in Q1, hosted just a week before the end of the quarter, and given the presence of HTC at GDC in years past, it certainly seems like the appropriate place and time to reveal the price and release date of the Vive Pro, if not a delay.

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The Ghost Howls

OCTOBER 17, 2019

I’m here to attend the WCVRI , a very big event about Virtual Reality in China, where I am exhibiting HitMotion: Reloaded , the mixed reality fitness game of my agency New Technology Walkers ( contact us if you need some VR development!). Regarding the event, it seems having its importance here. This is not an easy task.

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The Ghost Howls

MARCH 26, 2018

As with every big event, I’m writing a post to try to summarize the most important news that have come out from the GDC 2018 … so that if you have lost something, you just need to read this post to get in par with the rest of the world. So, are you ready? Let’s start! Vive Pro price and release date.

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The Ghost Howls

JULY 7, 2019

I’m hoping to attend a VR event in the North Pole, so that I can feel some cold again. HTC Vive Cosmos will work with Vive Wireless Adapter. This week, HTC has not made another big reveal about the Vive Cosmos, so we’ll still have to wait to discover more about its price and its features. Microsoft is shipping Azure Kinect.

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The Ghost Howls

JUNE 1, 2020

HP and Microsoft have a long track in offering enterprise hardware, so this headset may battle HTC on his own land (B2B). Rony Abovitz steps down from Magic Leap CEO. This was a very good thing and attracted many people to Magic Leap. I hope that Magic Leap will benefit from it and will recover pretty soon.

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Peter Graham

OCTOBER 9, 2019

As the event details are finalised AWE EU 2019 has confirmed a new bunch of companies and speakers attending, plus the topics they’ll be discussing. . Product Manager, Mixed Reality & HoloLens, Microsoft ; Kerim Ispir, COO, RE’FLEKT ; and Juergen Lumera, Automotive Service Solutions, AR Product Management & Innovation, Bosch.

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The Ghost Howls

SEPTEMBER 30, 2019

I have already written one mega-roundup post of that event, so I will just super-briefly summarize it again here (I’m tired summarizing the Connect! :O). During this event actually, Pimax has given lots of interesting news. You have to buy base stations and controllers separately from HTC or Valve. (Image by Oculus).

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The Ghost Howls

JUNE 7, 2021

This week has not been very important for AR and VR: no major event has happened. This anyway clashes a bit with the fact that Facebook has also to launch this year the smartglasses that it has made with Ray-Ban: I find it unlikely that in the same event it announces two different devices, both this important. was a lot of money?).

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VRWorld

JULY 14, 2016

With the introduction of Google Cardboard and the Daydream VR platform, Oculus and HTC discrete VR headsets and GearVR headsets for even smartphones like the Samsung’s Galaxy S7, the first tentative steps towards virtual reality gaming are being taken. Virtual Reality Gaming isn’t coming, it’s already here.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Apple is gearing up for the Vision Pro debut.

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XR for Business Podcast

AUGUST 7, 2019

I was my first PAX event. As I’m thinking back to it now, this was actually on HTC VIVE — first gen, which was only maybe 3, 4 years ago now — and I was so impressed with the first generation of hardware that I was like, “well, this is ready for prime time.” It was just a very great event.

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XR for Business Podcast

AUGUST 7, 2019

I was my first PAX event. As I’m thinking back to it now, this was actually on HTC VIVE — first gen, which was only maybe 3, 4 years ago now — and I was so impressed with the first generation of hardware that I was like, “well, this is ready for prime time.” It was just a very great event.

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United States Conference China Training 78

XR for Business Podcast

OCTOBER 14, 2019

Alan has the event’ s executive p roducer , Anne-Marie Enns, on to talk about what attendees can expect on the show floor this year. She’s the founder of Pulled In Productions, a live event production company that specializes in tech events and live productions. Anne-Marie: Magic Leap’s doing a workshop.

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XR for Business Podcast

OCTOBER 14, 2019

Alan has the event’ s executive p roducer , Anne-Marie Enns, on to talk about what attendees can expect on the show floor this year. She’s the founder of Pulled In Productions, a live event production company that specializes in tech events and live productions. Anne-Marie: Magic Leap’s doing a workshop.

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AR Conference Canada Training 78

The Ghost Howls

SEPTEMBER 24, 2019

Part of all of this is merit of Jeri (Image by HTC). At Tilt Five, we designed a really clever system that only works on tabletop experiences but it has features that are just leaps and bounds above what the big Magic Leap or HoloLens type AR systems are. That’s where I got started with augmented reality.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Following the event, several global executives from the immersive tech industry weighed in on the device. This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. It will also find early success among corporate entities, such as companies and event organizers.

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XR for Business Podcast

AUGUST 7, 2019

I was my first PAX event. As I'm thinking back to it now, this was actually on HTC VIVE -- first gen, which was only maybe 3, 4 years ago now -- and I was so impressed with the first generation of hardware that I was like, "well, this is ready for prime time." The largest VR event in France; maybe in Europe, even. Alan: Oh wow.

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XR for Business Podcast

OCTOBER 14, 2019

Alan has the event’ s executive p roducer , Anne-Marie Enns, on to talk about what attendees can expect on the show floor this year. She’s the founder of Pulled In Productions, a live event production company that specializes in tech events and live productions. Anne-Marie: Magic Leap’s doing a workshop.

AR 60

AR Conference Canada Training 60

XR for Business Podcast

DECEMBER 18, 2019

I mean, it sort of makes more sense to me that, as long as the prices for the headsets are lingering up pretty high — like the Cosmos from HTC, the brand new one, it’ll be an $800 purchase. Dean: And I think more critical are these more foundational companies, like Facebook and Valve and HTC. Dean: Yeah, I think.

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Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

I mean, it sort of makes more sense to me that, as long as the prices for the headsets are lingering up pretty high — like the Cosmos from HTC, the brand new one, it’ll be an $800 purchase. Dean: And I think more critical are these more foundational companies, like Facebook and Valve and HTC. Dean: Yeah, I think.

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XR for Business Podcast

DECEMBER 18, 2019

I mean, it sort of makes more sense to me that, as long as the prices for the headsets are lingering up pretty high -- like the Cosmos from HTC, the brand new one, it'll be an $800 purchase. Dean: And I think more critical are these more foundational companies, like Facebook and Valve and HTC. Alan: HTC's got their enterprise division.

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Road to VR

OCTOBER 31, 2016

At this year’s IMMERSE Summit , Road to VR sat down with Matt McIlwain , managing director at Madrona Venture Group (investor in Envelop VR and Pixvana ), and Patrick Eggen , managing director at Qualcomm Ventures (investor in Owlchemy Labs and Magic Leap ), to discuss their investing strategies when it comes to virtual and augmented reality.

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The Ghost Howls

AUGUST 16, 2019

I and my partner Gianni bought every new headset on the market : the Oculus Rift DK2, the Vive, the Rift CV1, the Gear VR, etc… We also went to almost every event we were invited to, even the smallest one (I remember once we went to a public plaza with like 7 people listening to our talk about VR…). Prioritize your expenses.

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XR for Business Podcast

DECEMBER 18, 2019

I mean, it sort of makes more sense to me that, as long as the prices for the headsets are lingering up pretty high — like the Cosmos from HTC, the brand new one, it’ll be an $800 purchase. Dean: And I think more critical are these more foundational companies, like Facebook and Valve and HTC. Dean: Yeah, I think.

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XR Today - Mixed Reality tag

MAY 24, 2023

Instead, he has concentrated his journalistic efforts on a stereotypical dystopia of avatars and social media white elephants from a caricatured Meta, Microsoft AltSpaceVR, and Decentraland. Yes, the media has documented failures among the consumer-facing metaverse, which includes Meta, JP Morgan, Decentraland, Microsoft, and others.

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XR Today - Augmented Reality tag

JANUARY 5, 2024

As the Meta Quest 3, Apple Vision Pro, HTC VIVE XR Elite, Pico 4 Enterprise, Lenovo VRX, and, most recently, the Varjo XR-4 walk the extended reality (XR) runway, a gradual but measurable uptick in renewed consumer interest in all things immersive builds momentum.

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