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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. New important events have been canceled because of the coronavirus…. This is so sad.

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59% of VR Developers Use Unity, But Devs Make More Money With Unreal

UploadVR Between Realities podcast

Epic’s Unreal Engine 4 started out in the high end, and it has moved lower through pricing tactics and revisions that enable it to be the foundation of mobile games. Riccitiello said in a press event and in our interview that Unity-based games were installed more than 16 billion times in 2016, up 31 percent from 2015.

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How Different XR Companies Approach Cloud Services

ARPost

“Varjo Reality Cloud is our platform that will allow the ultimate science fiction dream – photo-realistic teleportation – to come true,” CTO Urho Konttori said in a launch event last summer. As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. CloudXR From NVIDIA.

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Top XR Providers for Advertising in 2023

XR Today - Mixed Reality tag

Googles solutions allow developers to quickly optimize their augmented reality experiences for android devices, with a convenient Software Development Kit (SDK). Companies can also take advantage of real-time and historical analytics from all of their campaigns.

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The XR Week Peek (2021.03.08): Microsoft launches Mesh, HTC and Pico tease new hardware, and more!

The Ghost Howls

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. Especially the first feature made most people go in awe : volumetric videos are very expensive, so they’re typically not used during XR events. Image by OceanX).

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Science Fiction or reality? What is the metaverse?

ARVR

Worlds are created, people collaborate with others, events are held, digital meetings are organized?—?just Large companies like Google, Microsoft, Apple, Valve, Epic Games, Roblox as well as smaller startups are working on creating products for the Metaverse as we speak. just with avatars instead of real people.

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How the Stock Market is Showing Faith in Augmented and Virtual Reality (AR/VR)

ARVR

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Microsoft’s smart glasses are now used as an enterprise solution by many companies around the world.