Road to VR

MAY 1, 2017

At VRLA 2017, Unity CEO and games industry vet John Riccitiello dumped a little cold water wisdom on the hype surrounding the red-hot VR industry. John Riccitiello is the CEO of Unity Technologies , one of the world’s leading game engines. Photo courtesy VRLA.

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The Ghost Howls

MAY 28, 2023

Today I want to take you on a journey on one of the coolest prototypes I’ve ever worked on, which is about creating Unity applications that can dynamically modify their logic at runtime depending on the user’s needs thanks to generative artificial intelligence. This is the logical succession of events, in this exact order.

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XR Today - Big XR News tag

SEPTEMBER 20, 2022

The VRARA is hosting its Immerse Global Summit (IGS) Europe event in Savoy Palace At Funchal, Madeira Island, Portugal, between September 28-30. This event edition also marks the VRARA’s return to in-person exhibitions within the EU. We have so much planned for the Immerse Global Summit Europe on Sept 28-30!

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The Ghost Howls

MARCH 14, 2022

Here it’s being amazing for me: together with VRrOOm’s Maud Clavier we are going around for the SXSW event meeting interesting new people and trying some XR experiences! Image by Magic Leap). First previews show Magic Leap 2 qualities. Google and Waymo evolve NERF to cope with cities. Other relevant news.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

XR Today spoke to Brian Vogelsang, AR Product Leader at Qualcomm , on the sidelines of the event about ongoing updates with its latest product release, the Snapdragon AR2 platform. With it, experts can see what you see to guide professionals with step-by-step work instructions via a micro display similar to Google Glass or Vuzix.

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The Ghost Howls

MAY 8, 2023

T he event will be presented by Oculus Studios Executive Producer Ruth Bram like last year, but introduce new pre-event and post-event sessions. There are two interesting speculations happening about this event. Zapbox features a 100° FOV and is going to launch with a Unity SDK to create content for it.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. Google and Samsung Prototype of the Samsung XR headset.

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XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

Nathan Pettyjohn, Founder and CEO of the Immerse Growth Network and Founder and President of the VR/AR Association (VRARA) , discussed with XR Today the Immerse Global Summit 2022 Europe , an industry-leading event set to take place in Madeira Island, Portugal, which will allow tech firms to showcase their efforts to reach such a milestone.

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The Ghost Howls

FEBRUARY 17, 2020

More info (Use Google Translate). Magic Leap plans dev days and dev programs. We all know that Magic Leap is in big trouble, and it seems that one of the paths it is trying to follow to exit the quicksands is trying to get more developers onboard. Google Chrome now supports WebAR. News worth a mention.

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The Ghost Howls

APRIL 19, 2021

NVIDIA has had its annual GTC event, and while there it hasn’t announced new graphics cards, it has anyway provided some interesting pieces of news. On the client side, the system will become compatible with iOS devices, and a Magic Leap client has also been developed. Google is hiring waveguide developers for AR.

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The Ghost Howls

OCTOBER 12, 2020

At the same time, Facebook could have an approach similar to the one that Google has with Android: theoretically you can use an Android phone without a Google account, but good luck in doing it : since my phone is Chinese, I don’t have Google services and I can assure you that it is a true pain in the a**. Image by Google).

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XR Today - Mixed Reality tag

JUNE 1, 2023

Ori Inbar, Founder, Super Ventures and Co-founder and CEO, AWE kicked off the event with a ChatGPT-powered avatar presentation. Explaining further, he added, “Not to be outdone, the Google-Samsung-Qualcomm power trio is cooking a comeback of their very famous mega Android partnership with a new XR headset.

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The Ghost Howls

OCTOBER 26, 2020

Viveport is improving a lot, and now HTC is also launching the Vive XR Suite , which will be distributed thanks to the support of a strong network of partners like HP, NVIDIA, Baidu (the Chinese Google), and Accenture. Some years ago, she performed in The Life, a Mixed Reality art piece inside the Magic Leap One.

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The Ghost Howls

MARCH 26, 2018

As with every big event, I’m writing a post to try to summarize the most important news that have come out from the GDC 2018 … so that if you have lost something, you just need to read this post to get in par with the rest of the world. Magic Leap releases its SDK. So, are you ready? Let’s start!

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The Ghost Howls

DECEMBER 28, 2018

Me participating in a VR event inside Altspace VR. And since you are in VR, you are in a virtual world… well, it is just Unity, just C#, you can do whatever you want to modify the reality that you are seeing. I know that you like a lot Magic Leap and the work that Rony Abovitz is making… why do you love it so much? (

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The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Unity Learn Premium is permanently free. Take your course on Unity now!

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The Ghost Howls

SEPTEMBER 27, 2022

The annual GTC event for NVIDIA has been a blast. The new DRIVE Thor superchip aimed at autonomous vehicles, which companies will be able to use from 2025 Omniverse Cloud , which lets companies use Omniverse completely via cloud rendering even on non-powerful machines A connector to let you use Omniverse with Unity. Image by Google).

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XR Today - Mixed Reality tag

JUNE 13, 2023

Following the event, several global executives from the immersive tech industry weighed in on the device. This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. The reveal that Apple will be using Unity to bring 3D applications and games to Vision Pro was exciting.

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UploadVR Between Realities podcast

DECEMBER 18, 2016

John Riccitiello, CEO of Unity Technologies, predicted that tech journalists would start gleefully writing that the virtual reality revolution is over because sales of VR headsets fell short of expectations, and analysts are in the midst of shaving back their predictions. That’s pretty scary for the AR industry because Magic Leap raised $793.5

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The Ghost Howls

MAY 30, 2022

And Sony will give a “Sneak peek” of PSVR 2 games at its upcoming State Of Play event on June 2nd at 3 PM PT. Image by Magic Leap). Magic Leap has sold units of its first device for $550. The company has just filed a trademark for it, and this may mean that it will unveil its name at its upcoming event.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Moreover, Apple is also pushing its Vision Pro SDK to support its first-party and Unity-supported third-party immersive applications, again in a bid to create a sophisticated piece of hardware with a system-selling lineup of integrated applications and hardware. The Vision Pro device is due in 2024 for $3,499.

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The Ghost Howls

AUGUST 1, 2020

As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. Why can’t it be Facebook, or Magic Leap ? Suzanne Borders, CEO and founder of BadVR, at the company’s office in Marina Del Rey, with a Magic Leap One on.

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The Ghost Howls

AUGUST 9, 2021

Google Tensor chip is made for AI and AR. Google has teased its Pixel 6 phones and at the same time, it has also unveiled its first custom-made SoC, called Tensor. It will be so overly important for Google Lens , for instance. I always say that: don’t forget about Google. Is Oculus Quest killing PCVR?

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The Ghost Howls

JUNE 15, 2020

Unity details its MARS solution. In a blog post, Unity has detailed its MARS solution, that lets you create easily augmented reality experiences , even with little coding knowledge. AIXR, the association behind the VR Awards is also asking for the help of the community to build the VRChat world to host the virtual event.

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UploadVR Between Realities podcast

NOVEMBER 15, 2016

The New York Times distributes more than 1 million Google Cardboard phone VR viewers to subscribers with the launch of The Displaced , a 360-degree video project focusing on children driven from their homes by war. Eye-tracking startup Eyefluence, which raises $14 million this month, is acquired about a year later by Google.

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XR Today - Mixed Reality tag

DECEMBER 14, 2022

The event also kicked off a series of stellar keynote speeches, workshops, product demos, and other feature presentations for the global tech industry. He stated rooom also aimed to offer products across verticals, rather than salespeople showcasing devices at physical events.

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XR for Business Podcast

JANUARY 10, 2020

Michael is a technologist, futurist, strategist, product leader, and developer platform expert who loves to operate on the bleeding edge of what’s possible, and is a frequent keynote speaker at events around the world. You’ve done everything from IBM Watson, to Google, to HTC, Samsung. What an amazing piece of technology.

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XR for Business Podcast

JANUARY 10, 2020

Michael is a technologist, futurist, strategist, product leader, and developer platform expert who loves to operate on the bleeding edge of what’s possible, and is a frequent keynote speaker at events around the world. You’ve done everything from IBM Watson, to Google, to HTC, Samsung. What an amazing piece of technology.

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XR for Business Podcast

JULY 8, 2019

Of course, when you go to environments where there is a lot of people at one place — a coliseum sporting event, or a shopping mall, or– Alan: Coachella. Google, about a month ago, announced their AR navigation system. So is this something that maybe would be a Google acquisition, to build into their Google Maps?

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XR for Business Podcast

JULY 8, 2019

Of course, when you go to environments where there is a lot of people at one place — a coliseum sporting event, or a shopping mall, or– Alan: Coachella. Google, about a month ago, announced their AR navigation system. So is this something that maybe would be a Google acquisition, to build into their Google Maps?

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XR for Business Podcast

JANUARY 10, 2020

Michael is a technologist, futurist, strategist, product leader, and developer platform expert who loves to operate on the bleeding edge of what's possible, and is a frequent keynote speaker at events around the world. You've done everything from IBM Watson, to Google, to HTC, Samsung. Alan: I don't know if you've tried to Magic Leap.

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ARVR

JULY 17, 2020

During the launch, the following details were laid out by Jio: Focus on collaboration Product weight of 75 grams ‘Personalized’ audio features Support for over 25 applications A few other details emerged during the course of the event too. Devices such as the Magic Leap and the Hololens rely on Waveguide optics.

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VRScout

OCTOBER 4, 2018

While it’s only been released on the Vive Focus so far, Western audiences may soon have access to Beat Reality and/or similar visualizer apps with the proliferation of MR passthrough cameras on standalone headsets, similar to features we’ve seen on hardware such as Magic Leap One Creator Edition, Oculus Quest and the Lenovo Mirage Solo.

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XR for Business Podcast

DECEMBER 10, 2019

Alan: We did an event about six months ago -- with our law firm in Toronto, Fasken -- and we did this kind of "VR and AR through the legal lens" event with the VR/AR Association in Toronto. Alan: So you're really going kind of the route of AR, meaning kind of Apple and Google foundation. Dominic, welcome to the show.

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XR for Business Podcast

JULY 12, 2019

We worked towards the next Dallas event that… I’m trying to think, what is it? HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The whole training aspect, doing it with Hololens or with Magic Leap — great, I love it. BrainXchange? Alan: Yeah?

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XR for Business Podcast

JULY 12, 2019

We worked towards the next Dallas event that… I’m trying to think, what is it? HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The whole training aspect, doing it with Hololens or with Magic Leap — great, I love it. BrainXchange? Alan: Yeah?

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

DECEMBER 10, 2019

Alan: We did an event about six months ago — with our law firm in Toronto, Fasken — and we did this kind of “VR and AR through the legal lens” event with the VR/AR Association in Toronto. Alan: So you’re really going kind of the route of AR, meaning kind of Apple and Google foundation.

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Real Estate AR Magic Leap Brazil 78