The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

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AR Microsoft Sony Ukraine 342

XR Today - Mixed Reality tag

AUGUST 9, 2023

Microsoft has picked volumetric video company Arcturus as its primary marketing partner for its Microsoft Mixed Reality Capture Studios (MRCS) solution provider. Arcturus’s Dimension Studio Arcturus will also provide licence and expertise support for studios seeking to partner with Microsoft’s MRCS network.

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Microsoft Los Angeles Motion Capture Immersion 78

Road to VR

MAY 2, 2017

The keynote from Unity’s Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. Subscribe on iTunes.

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Strategy Unity AR Gaming 140

XR Today - Mixed Reality tag

AUGUST 30, 2022

Promising a new and improved way for gamers to connect with the worlds they love, XR could represent a new frontier for entertainment. Tender Claws and Google ARCore. ARCore, built to empower creators to build their own game in the Google landscape, comes with all the tools and developers need to engage their audience.

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Case Study Study Gaming Unity 91

The Ghost Howls

NOVEMBER 27, 2023

If OpenAI wanted to slow down to have time to understand the consequences of this new type of AI, Microsoft would already ready be to hire all the talents of OpenAI and carry on AI developments by itself. Now Microsoft is discontinuing them , putting another nail in the coffin of the HoloLens. Thanks to Davy Demeyer for the tip!)

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Augmented Reality Apple Samsung Ukraine 363

Hypergrid Business

APRIL 5, 2023

“The pandemic further accelerated progress for VR and AR usability in the office, while the release of new devices will mean more for developers building practical use cases than they will for teenagers seeking entertainment,” he told Hypergrid Business. In mid March , Google announced the end of Google Glass Enterprise.

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Unreal Unity Virtual Reality Survey 102

XR Today - Mixed Reality tag

AUGUST 8, 2022

Microsoft already stands as one of the biggest gaming companies in the world, thanks to the development of the Xbox ecosystem. Microsoft is one of the most exciting companies to watch for gaming companies and consumers interested in the potential of Mixed Reality in gaming.

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Gaming Unity Augmented Reality Microsoft 82

Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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Magic Leap Microsoft San Francisco Trends 282

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Last year, Google also acquired North, an AR smart glass manufactures.

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Virtual Reality AR Augmented Reality Google 130

VRScout

SEPTEMBER 4, 2017

This year alone, we’ve seen major announcements from Google and Firefox , as well as the continued growth of independent WebVR communities, such as JanusVR: This is just the beginning; there will be much, much more from here. Google , Oculus and Samsung Internet also published their WebVR and open-source developer resources. .

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Unity Singapore Asia AR 349

VRScout

APRIL 13, 2018

Perfectly located at the intersection of tech and entertainment, there’s no better place like LA, which has rapidly become the center of the VR content industry. Katie Kelly, Head of Engagement, AltspaceVR / Microsoft. On Thursday, VRLA revealed their full line-up of keynote speakers.

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Los Angeles Conference Augmented Reality Motion Capture 199

The Ghost Howls

APRIL 19, 2021

On the server-side, it is being integrated with Microsoft Azure, and it is also coming in the future for Google Cloud and Tencent Cloud. NVIDIA DLSS (Deep Learning Super Sampling) will be natively supported for HDRP in Unity 2021.2. Google is hiring waveguide developers for AR. I hope to see many more in the future!

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HTC Oculus Unity Augmented Reality 487

The Ghost Howls

MARCH 21, 2021

Image by Sony Interactive Entertainment). Image by Microsoft). After the news went viral, Microsoft has clarified that it was just “a translation bug” and that Xbox is not adding VR support at the moment. Google halves its revenues on the Play Store. Learn more (XR Collaboration) Learn more (Unity College).

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Sony Controllers AR Haptic 437

Voices of VR

JULY 13, 2023

Liz Hyman President and the CEO of the XR Association (XRA), which is a non-profit, industry trade association representing 47 XR companies including major players like Meta, Google, Microsoft, HTC, Sony Interactive Entertainment, Unity, and HTC.

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Government Unity Technology HTC 40

Road to VR

APRIL 26, 2018

Industry-leading companies sponsoring this year’s expo include Intel, Dell, Qualcomm, VIVEPORT, Microsoft, Neurogaming and OptiTrack, as well as a full lineup of innovative companies shaping the future of immersive tech. Katie Kelly, Head of Engagement, AltspaceVR / Microsoft.

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Los Angeles AR Augmented Reality Microsoft 163

XR Today - Mixed Reality tag

OCTOBER 10, 2023

In 2022, the Immerse Global Summit featured speakers from some of the world’s best-known brands, including Amazon, Meta, Qualcomm, Microsoft, and Unity, and demonstrations of some of the most exciting metaverse technologies. Unity shared how digital twins were helping its customers unlock new levels of innovation.

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Immersion Real Estate Education Unity 86

XR Today - Mixed Reality tag

AUGUST 17, 2022

The XRA also onboarded technology giants Qualcomm, Unity, and Accenture as members amid rapid growth in the XR sector and rising demand for immersive onboarding platforms to tackle the ongoing labour shortage.

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Immersion Atlanta Conference Healthcare 74

VRWorld

JUNE 8, 2016

Case in point is Microsoft’s HoloLens, where a development kit will set you back for $3000. Next iteration of Google Android OS will feature Daydream UI and we feel it might be the main feature of upcoming Android. Apple or Google, it doesn’t matter as being platform agnostic is all that counts.”

Google 40

Google AR Augmented Reality Head Mounted Display 40

UploadVR Between Realities podcast

NOVEMBER 10, 2016

Technology partners like Mozilla, Google, and Microsoft have joined the collective effort to support WebVR as a priority to jumpstarting the industry. The deadline for submission is February 1st, after which a judges’ panel of industry veterans review the top ten concepts and announce the winning teams on February 15th.

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Strategy Industry Unity AR 168

ARVR

JANUARY 6, 2023

It has made significant contributions in various verticals such as entertainment, education, retail etc. Users can use HMD devices such as Google Cardboard, Oculus Quest, Rift or HTC Vive to experience an imaginary environment. Microsoft Hololens is a key player in the MR market. Types of AR Following are the types of AR.

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Augmented Reality AR Machine Learning Data 246

The Ghost Howls

JULY 31, 2023

This gamification mechanic seems pretty lame to me : people need entertaining quests, not boring stuff just done to show them the new features of the platform. There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more.

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Apple Ukraine Samsung Data 283

VRScout

MAY 7, 2018

Despite only having existed three short years, VRLA has already managed to cement itself as the one of, if not the most impactful annual immersive entertainment events in the United States. The largest XR-focused conference in the United States returns for another year of VR & AR madness. EXIT REALITY & NEUROGAMING.

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Los Angeles United States Conference Immersion 203

UploadVR Between Realities podcast

AUGUST 9, 2017

They aim to bring the awards back in 2018, skipping the 2017 season “in order to assess the changing landscape of immersive technology and entertainment,” according to a prepared statement. Apple’s eye-catching ARKit is on the verge of release alongside a series of Microsoft-backed VR headsets.

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Los Angeles Virtual Reality Industry Groups 104

The Ghost Howls

AUGUST 16, 2020

Outside VR, the big news to keep an eye on is the dispute between Epic Games and Apple (and Google), which could lead to a complete change in how app stores are managed, even in VR. First of all, it has been made by the mothership Sony Corporation , and not by Sony Interactive Entertainment, that manages the PlayStation.

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Sony Eye Tracking HTC Unity 356

The Ghost Howls

DECEMBER 13, 2021

This has been a pretty interesting week for me, having spoken at XR Safety Week and Stereopsia, and having published two cool articles about creating innovative SteamVR controllers and using Application SpaceWarp in Unity to almost double the framerate of your application. Microsoft and Samsung may be partnering for an AR device.

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Survey Apple AR Samsung 311

XR Today - Augmented Reality tag

DECEMBER 9, 2022

VR has gone through a rapid transition from a primarily consumer-focused, tethered device for gaming and entertainment, to standalone headsets in similar verticals. With it, experts can see what you see to guide professionals with step-by-step work instructions via a micro display similar to Google Glass or Vuzix.

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AR Magic Leap Miami Head Mounted Display 87

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on. Why and how has it started?

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China Industry Government AR 326

The Ghost Howls

JANUARY 10, 2022

My favorite ones have been: Sony Interactive Entertainment has revealed that the next PSVR headset will be called PSVR 2 and will feature 2K x 2K per eye, up to 120 Hz framerate, and 110° FOV. This is why companies like Apple, Google, Microsoft and Meta are exploring similar technologies. Microsoft Maquette gets discontinued.

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Apple Simulation Las Vegas Haptic 319

XR Today - Mixed Reality tag

JUNE 13, 2023

This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. The reveal that Apple will be using Unity to bring 3D applications and games to Vision Pro was exciting. Apple also presented the Vision Pro as a productivity tool, rather than simply entertainment hardware.

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Industry Apple Unity North America 85

The Ghost Howls

NOVEMBER 2, 2020

Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. More info (New features of OpenXR) More info (OpenXR in Unity) More info (OpenXR in Microsoft products). More info (Using Google Translate). Will it be this year?

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Sony Oculus Controllers Haptic 380

UploadVR Between Realities podcast

FEBRUARY 8, 2017

Alon Or-bach (Samsung Electronics), Kaye Mason (Google). It’s not often you get both Oculus and Valve together days, let alone Google and Samsung, with bonus helpings of Epic Games, Owlchemy Labs, and Sensics. Stefan Walker (Google), Luca Prasso (Google). Alex Lee (Google). Experiments in Social VR.

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Unreal Google Unity San Francisco 100

XR Today - Mixed Reality tag

MAY 10, 2023

Only a few years ago, when extended reality solutions first started emerging in the market, many viewed them as a novel and consumer-focused. Companies quickly rolled out solutions for the entertainment and gaming landscapes, based on new, immersive technology, introducing us to a new age of digital media.

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Immersion Tools Microsoft Data 110

The Ghost Howls

JANUARY 20, 2021

From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. Yes, it’s a lot of time, but these are realistic projections. PlayStation believes in VR. Will it be this year?

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Virtual Reality Trends China HTC 528

Peter Graham

JANUARY 28, 2020

Out-of-Home entertainment, and Immersive Technology industry specialist Kevin Williams reports in his latest Virtual Arena column on the further growth in recognition that virtual reality VR is receiving from the Enterprise sector. The Redbox VR platform supports content such as the 360’ educational virtual trips using the Richo Theta camera.

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Education Examples Technology Google 69

The Ghost Howls

JULY 24, 2023

Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. For me this is not a fortunate sentence: this is what Alex Kipman said about the HoloLens, a few weeks before the whole Microsoft Mixed Reality division was disbanded and he was fired from the company.

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Apple Survey Machine Learning AR 303

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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AR Examples Data Head Mounted Display 382

The Ghost Howls

MARCH 2, 2020

Image by Microsoft). Microsoft has released more specifications for its upcoming XBOX Series X, and from these data is clearly possible to see that it will be compatible with VR headsets. This reinforces my belief that Microsoft in 2021–2022 will add VR support to it , to fight the PSVR when the market will be riper. Learn more.

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Hand tracking AR Oculus HTC 239