Sat.Jan 06, 2024 - Fri.Jan 12, 2024

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What’s AR’s Share of Global Ad Spend?

AR Insider

AR ad spend was projected to reach $3.5 billion last year. It has good momentum and brand adoption but it's still a tiny portion of overall ad spend. What does that look like today and how will it gain share? This post appeared first on AR Insider.

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The XR Week Peek (2024.1.9): Apple Vision Pro launches on 2/2, Qualcomm announces new chipset for Samsung headset, and more!

The Ghost Howls

The holidays are just over, and the fun for us has already started with the CES, where a lot of pieces of tech news have already been announced. I’m not there (I’ve still never been to CES…), but as usual I will follow the news and report it on this blog, so stay tuned! Top news of the week (Image by Apple) Apple announces the release date of the Apple Vision Pro During the last few days, the rumors about possible release dates for the Apple Vision Pro have intensified , and someone talked about

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Sony Reveals Standalone MR Headset with “4K” OLED Displays and Unique Controllers

Road to VR

Today at CES Sony revealed a new standalone MR headset equipped with “4K” OLED displays. The headset is yet-unnamed, but the company says it’s aimed at creatives building 3D content and will launch this year. Sony’s unnamed standalone MR headset is based on Qualcomm’s XR2+ Gen 2 processor and is said to include 1.3-inch “4K” OLED microdisplays.

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The Best VR Gloves in 2024: Harnessing Haptic Feedback

XR Today - Virtual Reality

In the last few years, there’s been less hype around VR gloves and haptic accessories in the extended reality space. However, as the adoption of virtual reality grows in the business landscape for training, product development, and collaboration, this is beginning to change. While the average consumer might not need haptic experiences in VR games, sensory feedback in the business world can be extremely valuable.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Metrics that Matter: Rethinking KPIs for Immersive eCommerce

AR Insider

3D and AR product visualization not only transform shopping but the metrics that define performance. How do the KPIs need to evolve in the age of immersive commerce? This post appeared first on AR Insider.

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Wi-Fi 7 Launches Promising “near-zero” Latency for Wireless VR

Road to VR

The Wi-Fi Alliance announced today that Wi-Fi 7 Certified products are ready to hit the market. The latest version of the Wi-Fi standard promises the possibility of “near-zero” latency for real-time applications like wireless VR streaming. The Wi-Fi Alliance (the organization that maintains and develops the Wi-Fi standard) announced today that applicable products can officially be “Wi-Fi 7 Certified” and be sold as such.

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Cheap Virtual Reality Headset Options for Businesses on a Budget

XR Today - Virtual Reality

For businesses, finding a cheap virtual reality headset can seem impossible. If you’re investing in VR to transform collaboration, training, or product development, you’re going to need quality. The better the headset’s screen resolution, comfort, and overall performance, the bigger the potential impact on your team. Cutting corners on cost can increase the risk of virtual reality sickness and harm adoption.

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AR Marketing Platform Profiles, Part III: TikTok

AR Insider

What companies make up the AR marketing competitive landscape? Our new series profiles the top providers and what differentiates them, continuing here in Part III with TikTok. This post appeared first on AR Insider.

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Apple Vision Pro Launches In The US On February 2, Preorders Begin Next Friday

Upload VR

Apple Vision Pro will launch in the US on February 2, and preorders will open next Friday. The headset will be exclusively available from Apple's US website and physical US Apple Stores. Preorders open at exactly 5am PT on January 19, next Friday. Apple previously said Vision Pro will come to other countries "later" in 2024, but hasn't yet confirmed which countries this will include.

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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Panasonic VR Startup Shiftall Announces ‘superlight’ PC VR Headset, New Full Body Trackers

Road to VR

Panasonic subsidiary Shiftall announced it’s releasing a new version of its MeganeX PC VR headset along with the next generation of its HaritoraX wireless body trackers. The company calls its next SteamVR headset ‘MeganeX superlight’, which is said to be around 50% lighter than the original MeganeX headset. In contrast to the original , the new MeganeX superlight also appears to be a cheaper, easier to produce version of the device, which previously included onboard optical tra

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CES 2024: Intel Briefly Shows Lunar Lake Chip; Next-Gen Mobile CPU Uses On-Package Memory

Anand Tech

As part of the final segment of Intel’s "Intel Client Open House Keynote" at CES this afternoon, Intel EVP and GM of the Client Computing Group, Michelle Johnston Holthaus, also offered a brief update on Intel’s client chips in the work for the second half of the year. While no demos were run during the relatively short 45 minute keynote, Holthaus did reiterate that both Arrow Lake for desktops and Lunar Lake for mobile were making good progress and were expected to launch la

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Will XR Revenue Reach $70 Billion by 2027?

AR Insider

ARtillery Intelligence released a new report that projects XR revenue to grow to $70.1 billion by 2027. How will it get there? We examine strategic takeaways in the latest "Behind the Numbers." This post appeared first on AR Insider.

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VRChat Can Now Automatically Generate A Mobile Version Of Your PC Avatar

Upload VR

VRChat can now automatically generate version of your PC avatar that mobile users can see. The feature, called Impostors, arrived with version 2023.4.2 at the start of December and its rollout is starting to bridge the divide between PC and mobile users. As well as being available on PC with optional VR support, VRChat is also on the Google Play store for Android phones and on the app stores of Meta Quest, Pico 4 , and Vive XR Elite standalone VR headsets.

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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.

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10 Years Ago Zuckerberg Bought Oculus to Outmaneuver Apple, Will He Succeed?

Road to VR

A decade ago Zuckerberg made a $2 billion bet. XR was the future of computing, he wagered, and in buying a little known startup called Oculus, Meta would beat Apple to the punch. An Unexpected Acquisition Meta CEO Mark Zuckerberg with former Oculus CEO Brendan Iribe | Image courtesy Meta You can critique Meta CEO Mark Zuckerberg all you want, but you’ve gotta give the guy credit for playing the long game.

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AMD Unveils Ryzen 8000G Series Processors: Zen 4 APUs For Desktop with Ryzen AI

Anand Tech

While it's been touted for many months that AMD will release APUs for desktops based on Zen 4, rumors and wishes have finally come to fruition during AMD's presentation at CES 2024 with the announcement of the Rzen 8000G family. The latest line-up of APUs with Zen 4 cores and upgraded Radeon integrated graphics consists of four new SKUs, with the Ryzen 7 8700G leading the charge with 8 CPU cores and AMD's RDNA3-based Radeon 780M graphics.

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Reality Bytes: Microsoft, TikTok & Vision Pro

AR Insider

This week on Reality Bytes, we reinvent the Windows keyboard for the first time since its inception, work out with TikTok and Peloton, and look at Apple’s vision for the future. This post appeared first on AR Insider.

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Apple Vision Pro: Every Confirmed AR/VR Game So Far

Upload VR

Interested in what games you can play on Apple Vision Pro? Here's the full line-up. Out on February 2 in the US, Apple Vision Pro is almost here but the $3,500 headset isn't specifically focused on gaming. Because Vision Pro ditches motion controllers for hand-tracking, the kinds of VR/AR/MR/XR games that will be available may be quite a bit different from other headsets, while Apple insists on calling them "spatial" games.

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.

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Vive XR Elite Gets Face-tracking Add-on with Eye & Mouth Sensing

Road to VR

HTC today announced the launch of a new Full Face Tracker accessory for Vive XR Elite. The device attaches to headset to capture eye and mouth movements which developers can use for a variety of purposes. HTC says the Face-tracking add-on for Vive XR Elite is available staring today, priced at $200. The device attaches magnetically to the XR Elite and connects via USB-C.

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ASUS Unveils NUC 14 Pro and Pro Plus Meteor Lake Mini-PCs

Anand Tech

As part of its 2024 CES announcements, ASUS officially unveiled a number of NUCs based on Intel's Meteor Lake platform. The company had earlier released the NUC 13 Rugged - the first NUC product that had not been inherited from Intel's existing lineup - based on Alder Lake-N processors. The new NUCs fall under the mainstream category and are marketed with the Pro tag.

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AI and AR: Driving the Future of Content Creation

AR Insider

In an era where technology transcends imagination, Omnia stands as a beacon of innovation in the augmented reality (AR) space. Its latest venture, the Generative… Continue reading → AI and AR: Driving the Future of Content Creation This post appeared first on AR Insider.

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There’s Already A Cheap Chinese Apple Vision Pro Knockoff, And We Tried It

Upload VR

There's already a Chinese knockoff of Apple Vision Pro, and we tried it on at CES. The AX162 from Chinese startup EmdoorVR is already available to purchase from retailers like Aliexpress for around $500. EmdoorVR's AX162 It's clearly designed to resemble Apple Vision Pro as closely as possible, to ride the wave of Vision Pro's reputation and popularity.

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Who C.A.R.E.S.!? How Learning Got Its Bad Rap & What We Can Do About It

Speaker: Treion Muller, Chief Strategy Officer at ELB Learning

Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?

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Apple Will Host in-Store Vision Pro Demos on Release Weekend

Road to VR

Apple quietly announced plans to host in-store demos at the launch of Vision Pro, but it isn’t clear how long they will continue. Alongside its announcement of the forthcoming pre-orders and release of Vision Pro , Apple noted in a marketing email that it plans to host demos in US stores so customers can try Vision Pro themselves. “Starting at 8:00 a.m. on Friday, February 2 [Vision Pro launch day], we invite you to sign up for a demo of Apple Vision Pro at your local Apple Store.

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AMD Announces New Desktop Zen 3 Chips With 2 New APUs and the Ryzen 7 5700X3D

Anand Tech

One of AMD's most innovative desktop processor designs in recent years has to be the X3D series, with their 3D V-Cache packaging technology. Since AMD launched their Zen 3-based RYzen 7 5800X3D back in April of 2022, the sky has been the limit for AMD's L3 cache-stacked chips, which have had significant benefits in gaming, especially in titles that can leverage larger amounts of L3 cache.

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What if the metaverse had legs?

TechCrunch VR

I would be lying if I said that mixed reality and generative AI were two of my favorite things. And yet, a Christmas Day TV special made me unexpectedly bullish about them. © 2023 TechCrunch. All rights reserved. For personal use only.

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Apple Will Reportedly Have Around 70,000 Vision Pro Headsets Produced By Launch

Upload VR

Apple won't have a huge number of Vision Pro headsets produced by launch. Supply chain analyst Ming-Chi Kuo, who has been reporting on Apple's suppliers for more than 10 years, claims Apple will have somewhere between 60,000 and 80,000 units of Vision Pro manufactured in time for its US release, which Apple announced this week as February 2. For comparison, in October Kuo claimed Meta would produce 2.5 million Quest 3 headsets by the end of 2023.

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The Key to Getting the Best Out of Video-Based Practice & Coaching

Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers

Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly