April, 2023

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How Large Retail Brands Are Using Augmented Reality

ARPost

Over 83 million people in the US alone used augmented reality on a monthly basis in 2020. By the end of 2023, it is projected that the number will grow by over 30%, to over 110 million people. With the pandemic having accelerated the evolution of digital shopping , retail and e-commerce brands are looking for new ways to engage with their consumers and to bridge the online-offline experience gap that exists today while shopping.

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Meta Layoffs Affect VR Teams at ‘Lone Echo’ & ‘Onward’ Studios

Road to VR

Meta is the midst of a second large round of layoffs, and this time a number of employees in its internal VR studios have been affected. Business Insider reported earlier this week that Meta was increasing its focus on gaming-related projects within its Reality Labs division. As other teams were expected to be dissolved in layoffs, the report held that gaming-focused teams would be safe.

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How VR Technology Can Help Stop Wildfires

VRScout

Intellic Technologies is just one company using immersive technology to train pilots. A new partnership sees wildland fire simulation software provider Becker Support Services team up with Anchor Flank & Pinch, a purveyor of ground and aerial firefighting training services, to form a new company, Intellic Technologies, dedicated to providing various organizations with safe and efficient wildland fire training using immersive technology.

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VR is dead, the metaverse is dead. Maybe.

The Ghost Howls

Here we are again. A few days ago, I was reading some suggested posts on Twitter, and I found a comment from a guy to a post from someone in our VR community saying something like “Admit it, VR is the 3D TV of our times” and getting lots of likes. I hoped that that comparison was dead in 2018, but it seems that it still has lots of fans.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Spatial Beats: Snap, Microsoft & Coachella

AR Insider

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Microsoft Teams' new Snapchat integration and other news from the spatial spectrum. This post appeared first on AR Insider.

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Top 5 E-Commerce AR and VR Trends To Follow in 2023

ARPost

AR and VR are two of the most promising technologies of the modern era. Both can potentially revolutionize how we interact with the world around us. However, these technologies have taken a long time to reach their full potential. While AR and VR have been around for decades, it wasn’t until recently that they offered a quality experience without being too limited by technological constraints or not being portable enough for widespread use.

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Valve Interview Confirms Its VR Ambitions Are Alive and Kicking

Road to VR

If you’ve been plugged into the Valve leak-o-verse, you’ve probably come across the name ‘Deckard’, the supposed code name of a standalone headset allegedly under development by the one and only. While Valve isn’t confirming anything about the storied standalone, the company went on record late last year to say they are still have faith in VR, and are critically still working on VR headsets.

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Sony’s New 3D Display Doesn’t Require Any Glasses

VRScout

Sony announced a new addition to its growing lineup of Spatial Reality Displays. Available for purchase next month, the ELF-SR2 is a 27-inch 4K display that can supposedly deliver immersive 3D content without the need for additional hardware, such as augmented reality (AR) glasses or a VR headset. Compared to previous models, the ELF-SR2 features an improved vision sensor and various image quality-enhancing technologies as well as more robust functionality and installation flexibility.

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Pico announces G3 headset and gives new life to 3DOF

The Ghost Howls

At Laval Virtual, Pico has just announced a new headset for its enterprise line: the G3. Surprisingly, it is a 3DOF headset. Pico G3 Headset launched I wasn’t at Laval Virtual this year and I wasn’t even properly briefed about this launch. So when I was lazily looking at an XR news roundup and I suddenly saw the news of a new headset announced by Pico, I was a bit surprised.

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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Tune In: ArborXR’s ‘XR Industry Leaders’ Podcast

AR Insider

Grow XR in your organization by learning from the world’s leading industry experts. This is what's to gain from listening to Arbor XR's podcast, XR Industry Leaders. This post appeared first on AR Insider.

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Metaverse: XR Today Expert Roundtable

XR Today - Virtual Reality

The Metaverse, 2022, hottest tech topic. Technology has not swept the public’s imagination quite like the Metaverse for a while. Audiences at-large in 2022 were in the perfect place to understand some of the potential of the Metaverse, and equally, many savey firms were ready to engage audiences with grand promises. Many consumer-led Metaverse anticipation was led by firms such as Meta, which completely rebranded based on its Metaverse predictions.

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From Zero to Immersive: A Look at 3 Top-Ranked Location-Based VR Venues

ARPost

It is generally assumed that the VR and XR industry managed to weather the pandemic quite well. However, not all virtual reality endeavors benefited equally. For location-based entertainment (also LBE or LBVR for short), the pandemic had devastating effects. Even with the social distancing measures and disinfection protocols, the idea of sharing headsets inside a busy venue did not seem very appealing, and just like cinemas, most had no choice but to shut down.

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Apple CEO Tim Cook is Hyping XR Ahead of WWDC

Road to VR

In an interview ahead of Apple’s upcoming Worldwide Developers Conference event, CEO Tim Cook talks about the potential of XR and why elements of it may be “even better than the real world.” In an interview by GQ’s Zach Baron , Apple CEO Tim Cook explained that he first joined Apple—which at the time was nearly bankrupt—because Steve Jobs convinced him the company could really change the world.

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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.

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Dentists Can Tell If You’ve Brushed Your Teeth Using AR

VRScout

Dental professionals can use 3D stereoscopic imaging and AR to make sure you’re brushing your teeth every day. The company NuEyes has been a big player in the augmented reality industry with their 5G-enabled AR glasses, designed to provide users with an incredible visual representation of virtual data used for enterprise, medical, and gaming. Up next for the company is a revolutionary new headset called NuLoupes, a device that updates the traditional loupes headset that you’ve seen e

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Editorial: Apple Reality may aim to replace the iPad, while Meta…

The Ghost Howls

I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. But not much for the rumored specifications of the device, but more for the applications that were reported to be present at the launch. Let me explain to you why. Apple Reality may be the new iPad Apple Reality (the rumored name of the device) should run the following applications, as reported by my friends of Road To VR : iPad apps adapted for mixed reality : Calendars, Co

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Snap Partner Summit Piles on the AR

AR Insider

One theme at this year's Snap Partner Summit was expanding beyond the walls of Snapchat by bringing AR to other spaces & screens. We break it down in this week's XR Talks. This post appeared first on AR Insider.

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Can Professionals Work in Virtual Reality?

XR Today - Virtual Reality

Virtual reality (VR) continues to develop in the tech industry. Following the release of several flagship VR headsets, the industry is now moving beyond using the devices for entertainment and into real-world use cases. This will allow many to work in virtual reality, bringing companies closer together across wide physical distances. The reality is that immersive technologies are transforming all verticals and aspects of life, including the workplace.

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.

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Psychic VR Lab’s Metaverse Platform STYLY Aims to Transform Urban Entertainment With XR Experiences

ARPost

Imagine strolling through the bustling streets of New York City or the vibrant alleys of Tokyo—while also immersed in breathtaking XR experiences seamlessly integrated with your surroundings. Psychic VR Lab’s STYLY platform is revolutionizing urban entertainment , blending physical and digital worlds to create unforgettable, interactive experiences.

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This ‘Skyrim VR’ Mod Shows How AI Can Take VR Immersion to the Next Level

Road to VR

ChatGPT isn’t perfect, but the popular AI chatbot’s access to large language models (LLM) means it can do a lot of things you might not expect, like give all of Tamriel’s NPC inhabitants the ability to hold natural conversations and answer questions about the iconic fantasy world. Uncanny, yes. But it’s a prescient look at how games might one day use AI to reach new heights in immersion.

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Skyrim VR Mod Adds NPCs Powered By AI Technology

VRScout

Artificial intelligence could take role-playing games like Skyrim to the next level, especially when paired with VR technology. Earlier this week, a YouTuber going by the name of Art from the Machine shared footage of a new mod for The Elder Scrolls V: Skyrim VR that introduces non-playable characters (NPC) powered by artificial intelligence (AI) technology.

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Skarredghost does not exist, he has always been an artificial intelligence

The Ghost Howls

Today’s article will be a bit different than usual. Who is writing is not Skarredghost, but a spokesperson of UmbrellAI which has been authorized by the company to speak publicly. With today’s post, we want to communicate to the whole VR community a piece of news that may shock some of you, but that signals an important advancement of artificial intelligence technology: the VR blogger that goes under the pseudonym of Skarredghost does not exist, but he is a virtual human developed by

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Who C.A.R.E.S.!? How Learning Got Its Bad Rap & What We Can Do About It

Speaker: Treion Muller, Chief Strategy Officer at ELB Learning

Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?

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AR’s Headworn Future Starts with its Handheld Present

AR Insider

Though most media attention focuses on AR's longer-term headworn prospects, the practical – albeit less sexy – reality today is handheld. It's limited in experiential depth, but it scales today. We examine the evidence. This post appeared first on AR Insider.

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What is Zuckerbergs’s Metaverse?

XR Today - Virtual Reality

“Every new beginning comes from some other beginning’s end,” said Mark Zuckerberg, CEO of Meta, when concluding Facebook Connect 2021. Even during the firm’s grand rebranding and refocus on the Metaverse, the CEO spoke about a better beginning promising an idealistic view of a futuristic tomorrow where digital and physical worlds come together.

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DEVAR Launches Neural Network for AR Content Creation

ARPost

The problem with today’s AR content creation platforms is that their output is usually suitable for powerful phones. But many consumers use older or budget smartphones. And they deserve to enjoy AR experiences as well. With this idea in mind, DEVAR prepares to launch the first neural network for AR content creation for augmented reality projects adapted to all devices.

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Meta Reaffirms Commitment to Metaverse Vision, Has No Plans to Slow Billions in Reality Labs Investments

Road to VR

Meta announced its latest quarterly results, revealing that the company’s Reality Labs metaverse division is again reporting a loss of nearly $4 billion. The bright side? Meta’s still investing billions into XR, and it’s not showing any signs of stopping. Meta revealed in its Q1 2023 financial results that its family of apps is now being used by over 3 billion people, an increase of 5% year-over-year, but its metaverse investments are still operating at heavy losses.

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The Key to Getting the Best Out of Video-Based Practice & Coaching

Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers

Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly