October, 2023

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CREAL Lightfield display will be available in 2024 to make AR more realistic

The Ghost Howls

There’s been a very interesting piece of news that the last week went below the radars of many XR magazines but that I think it’s worth talking about : CREAL has announced the commercial availability of its lightfield solution for XR glasses for 2024. Why is it cool and why should we matter? CREAL’s Light Field “display” CREAL showcasing its technology (and the news of the day) CREAL is one of the most interesting startups for what concerns XR display solutions.

AR 411
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What’s Cooking in Lowe’s’ Infinite VR Kitchen?

AR Insider

Lowe's continues to blaze a trail for spatial commerce. Its latest play is a kitchen simulation for trying out products and educational how-to purposes. Editor-at-Large Emily Olman goes hands on. This post appeared first on AR Insider.

Education 396
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Designing Mixed Reality Apps That Adapt to Different Spaces

Road to VR

Laser Dance is an upcoming mixed reality game that seeks to use Quest’s passthrough capability as more than just a background. In this Guest Article, developer Thomas Van Bouwel explains his approach to designing an MR game that adapts to different environments. Guest Article by Thomas Van Bouwel Thomas is a Belgian-Brazilian VR developer currently based in Brussels.

Tools 350
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Atlantic, Meta to Debut Sir David Attenborough’s ‘Galapagos’ on Quest TV

XR Today - Virtual Reality

Atlantic Productions has partnered with Meta Platforms to host an impressive immersive experience highlighting climate change’s effects on the Galapagos Islands. Using stereoscopic 180-degree cinematography, Atlantic Productions will leverage Meta’s extended reality (XR) technologies for the award-winning series Galapagos with Sir David Attenborough, legendary British Biologist, Documentarian, Historian, and Broadcaster.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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EON Experience Fest 2023: Dubai’s Innovation Summit

EON Reality

Hello to all the forward-thinkers and visionaries out there! Dubai, the epitome of innovation, recently opened its arms to global educators, tech aficionados, and futurists for a monumental discourse on the educational horizon at the EON Experience Fest 2023. As we delved deep into the paradigm-shifting realms of immersive technologies, spatial computing, and artificial intelligence, we discovered the remarkable ways these are reshaping how we perceive and engage in education.

Education 158

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The XR Week Peek (2023.10.11): Meta Quest 3 ships now, a cheaper model may come in 2024… and more!

The Ghost Howls

A bit late, but here I am again writing for you about the best XR news of the week! The past week most of the debate has been about Quest 3 vs Apple Vision Pro, and I’m pretty sure that the battle of Meta vs Apple will be something we of the XR community will talk about a lot for the next months… Top news of the week (Image by Meta) New rumors hint at a cheap Quest 3 coming in 2024 Mark Gurman, the famous Bloomberg journalist who spread a lot of rumors and leaks about the Apple Vision Pro for mo

Apple 326
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What Will Rokid Max Bring to the Smart Glasses Landscape?

AR Insider

Assisted Reality devices like Rokid Max are primarily smartphone accessories, projecting the mobile phone screen, ipad, computer display or simulating a 200-inch screen. Charlie Fink test reviews the latest. This post appeared first on AR Insider.

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Valve Hires Creator Behind Popular ‘Half-Life: Alyx’ Mod

Road to VR

Like many of Valve’s best titles, Half-Life: Alyx (2020) is a lot more moddable than your average game, which for PC VR headset owners means hundreds of new modes, missions, and mini-games. Now one of the HLA’s most talented modders announced they’ve been snapped up by Valve. Nate Grove was responsible for two of the best HLA campaign-style mods, Incursion and Re-Education—both of which are uncannily Valve-like in pacing, setting… everything.

Education 352
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Vantari VR Expands Training Solution to Middle East, Italy

XR Today - Virtual Reality

Virtual reality (VR) medical training firm Vantari VR has begun rolling out its software platform across the Middle East and Italy to help democratise medical training worldwide, the company announced last week. With the expansion, the Sydney, Australia-based firm aims to boost access for clinicians seeking remote medical training solutions and democratise the use of emerging technologies.

Italy 232
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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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HPE Empowers Users with Generative AI through Advanced Computing & Cloud Solutions

Bernard Marr

According to the National Registry of Exonerations , since 1989, the wrongly-convicted have lost 29,950 years of their lives thanks to miscarriages of justice in the US legal system. But decades of experience in providing high-performance computing (HPC) and storage solutions to industry mean it’s well-positioned to provide the infrastructure its clients need for their transformative AI initiatives.

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Apple Takes on Meta in Race to Make VR Mainstream

Hypergrid Business

Meta has not seen the results it has hoped for with its investments in the VR space, with an operating loss of $31 billion. However, the recent announcement of Apple’s Vision Pro last June is set to reinvigorate the marketplace. Rolf Illenberger “I and the entire industry was waiting for Apple for a decade,” said Rolf Illenberger, CEO of VRDirect, which provides company software solutions to build their own VR projects.

Apple 133
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The XR Week Peek (2023.10.17): Quest 3 has been shipped, Quest 3 Lite to come in 2024, and more!

The Ghost Howls

This has been the week of the Quest 3: the headset has started shipping and I have received my unit, too. Unluckily since I’m crunching at work, I’ve only been able to test it for a bit more than one hour, but I was already pleasantly surprised by it. I don’t have the time to write a full review now, but I hope to write this week at least a “first impression” article because many people are asking my opinion (thank you, really, for your trust!).

Unity 316
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Is Geospatial AR a Potential Killer App?

AR Insider

One of AR’s foundational principles is to fuse the digital and physical. The real world is a key part of that formula….and real-world relevance is often defined by location. We examine the potential value behind geospatial AR. This post appeared first on AR Insider.

AR 383
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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.

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Apple is Approaching Social on Vision Pro the Way Meta Should Have All Along

Road to VR

As a leading social media company, it seemed like Meta would be in the best position to create a rich social experience on its XR headsets. But after almost a decade of building XR platforms, interacting with friends on Meta’s headsets is still a highly fragmented affair. With Vision Pro, Apple is taking a different approach—making apps social right out of the box.

Apple 344
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Meta, NBA Open 180-Degree Live VR Sports on Meta Quest

XR Today - Virtual Reality

Meta Platforms has begun rolling out virtual reality (VR) sports matches for the National Basketball Association (NBA). After the season kicked off last week, the major sports organisation began showcasing on the Meta Quest. With the partnership, Meta will offer immersive live games with 180-degree video. It will also showcase on-demand seasonal games and content via Xtadium and a dedicated NBA Arena platform on its Horizon Worlds metaverse.

Charlotte 223
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Qualcomm Snapdragon X Elite Performance Preview: A First Look at What’s to Come

Anand Tech

Last week we saw the announcement of Qualcomm’s first post-Nuvia laptop SoC design, the Snapdragon X Elite. A new brand name being anchored by a new, custom Qualcomm CPU core, the Snapdragon X Elite will be Qualcomm’s most aggressive entry into the laptop SoC market to date, with Qualcomm dedicating far more in the way of engineering resources – and marketing resources – into developing their latest generation Arm SoC for Windows laptops.

Retail 142
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Meta CTO: Quest 3 Passthrough Will Improve 'Modestly' Over Time With Software Updates

Upload VR

Quest 3's passthrough will improve over time with software updates, according to Meta's CTO. When asked about potential passthrough improvements in an Instagram AMA (ask me anything) session yesterday, Andrew Bosworth replied: "Yes, it will continue to improve as we continue to get real world lighting conditions and information from the headsets that have been picked up, we start to tune the algorithms that drive it more effectively.

Software 141
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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.

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Predictions 2024: Retailers Will Need To Brace For A Tough 2024

Forrester VR

As retailers gear up for 2024, they must confront an array of challenges, from theft and culture wars to the adoption of new technologies such as AR, VR, and genAI. Despite the challenges, the retailers that rise to the occasion and make the right strategic decisions will position themselves for success.

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How Much is Spent on Immersive Brand Marketing?

AR Insider

How much do brands spend on immersive marketing campaigns such as sponsored AR lenses and VR ad placements? Our latest Behind the Numbers installment breaks down the data from our research arm, ARtillery Intelligence. This post appeared first on AR Insider.

Immersion 383
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Apple’s Approach to Immersive VR on Vision Pro is Smarter Than it Seems—And Likely to Stick

Road to VR

One of the most interesting things about Vision Pro is the way Apple is positioning its fully immersive capabilities. While many have interpreted the company’s actions as relegating VR to an afterthought, the reality is much more considered. Vision Pro is somewhat ironic. It’s an incredibly powerful and capable VR headset, but Apple has done extensive work to make the default mode feel as little like being in VR as possible.

Immersion 340
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Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse

XR Today - Virtual Reality

Jack Daniel’s opened its virtual doors to the public by commemorating urban art and the 50th anniversary of hip-hop in late September. Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme. The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies.

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Who C.A.R.E.S.!? How Learning Got Its Bad Rap & What We Can Do About It

Speaker: Treion Muller, Chief Strategy Officer at ELB Learning

Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?

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TSMC: Ecosystem for 2nm Chip Development Is Nearing Completion

Anand Tech

Speaking to partners last week as part of their annual Open Innovation Platform forum in Europe, a big portion of TSMC's roadshow was dedicated to the next generation of the company's foundry technology. TSMC's 2 nm-class N2 , N2P, and N2X process technologies are set to introduce multiple innovations, including nanosheet gate-all-around (GAA) transistors, backside power delivery, and super-high-performance metal-insulator-metal (SHPMIM) capacitor over the next few years.

Tools 141
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Meta Releases Experimental Quest 3 Depth API For Dynamic Occlusion In Mixed Reality

Upload VR

Meta released a Depth API for Quest 3 as an experimental feature for developers to test mixed reality dynamic occlusion. Basic description of the general concept of occlusion from Meta. In our Quest 3 review we harshly criticized the lack of mixed reality dynamic occlusion. While virtual objects can appear behind the crude Scene Mesh generated by the room setup scan, they always display in front of moving objects such as your arms and other people even if further away, which looks jarring and un

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This Week In XR: Unity CEO Exits, Raves For Quest 3, GenAI Apps Compared

Charlie Fink

Rock star CEO John Riccitiello was the face of Unity. Since the IPO three years ago, things have not gone well.

Unity 165
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Can AI-Generated Music Attract Real Fans?

AR Insider

There’s a popular new heavy-metal band on social media, the Frostbite Orckings, whose animated videos rack up millions of views. There's one catch. the music is created by AI. Is this the future of music? This post appeared first on AR Insider.

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The Key to Getting the Best Out of Video-Based Practice & Coaching

Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers

Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly