Wed.Jan 17, 2024

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AR Marketing Platform Profiles, Part IV: Web AR

AR Insider

What companies make up the AR marketing competitive landscape? Our new series profiles the top providers and what differentiates them, continuing here in Part IV with Web AR. This post appeared first on AR Insider.

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New Vision Pro Hands-on Reports Drop Ahead of Friday Pre-order

Road to VR

We’ve had a chance to go hands-on with Apple Vision Pro when the company unveiled it at WWDC last summer. Now it seems Apple has let a few outlets in for another go, as new previews have dropped ahead of the device’s Friday pre-order event. The Verge and Engadget were among those with fresh Apple-sanctioned previews of Vision Pro, which featured a pre-demo scanning session so users would have the right sized strap for their heads.

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Seagate Unveils Mozaic 3+ HDD Platform as HAMR Readies for Volume Ramp

Anand Tech

Seagate's financial reports have been indicating imminent mass production of HAMR HDDs for a few years now, and it looks like the wait for these drives to appear in retail is finally at an end. The Seagate Exos product family is getting a 30TB capacity point, thanks to the use of heat-assisted magnetic recording (HAMR) technology. The company talked to the press last week about the Mozaic 3+ platform – their first high-volume HAMR platform – and how it sets the stage for rapid ar

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Vision Pro Will Include “Guest” & “Travel” Modes, Access to 150 3D Movies

Road to VR

As Apple Vision Pro pre-orders approach, the company is offering up new details on its headset. Vision Pro will include ‘Guest’ and ‘Travel’ modes, and users will have access to more than 150 3D movies across services. Vision Pro pre-orders open this week on January 19th with the headset launching on February 2nd. Apple is taking the moment to sharpen its marketing message, and that message is clear: Vision Pro is being pitched hardest for passive media consumption.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Apple Vision Pro Will Have Access To Over 150 3D Movies At Launch

Upload VR

Apple Vision Pro will have access to over 150 3D movies at launch. One of the key use cases Apple is pitching Vision Pro for is watching traditional media like movies and TV shows on a giant virtual screen, with a choice of background between your real room (optionally darkened), a fully virtual environment, or a blend of both. Apple confirmed this week that both the Apple TV app and "several streaming apps" including Disney+ will offer 3D versions of movies at no additional cost if you're alrea

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Apple Vision Pro Has A Comfort Problem, But There Seems To Be A Solution

Upload VR

Almost every first generation Apple product has a major shortcoming, and Vision Pro's seems to be its comfort. Apple hasn't officially publicly disclosed Vision Pro's actual weight, though The Verge previously reported it weighs "a little less than a pound". We noticed Vision Pro's weight as a potential problem in our brief hands-on time at WWDC in June, but didn't have enough time with the headset to determine whether or not this was just a fitting problem.

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AMD Rolls Out Radeon RX 7900 XT Promo Pricing Opposite GeForce RTX 40 Super Launch

Anand Tech

In response to the launch of NVIDIA's new GeForce RTX 40 Super video cards, AMD has announced that they are instituting new promotional pricing on a handful of their high-end video cards in order to keep pace with NVIDIA's new pricing. Kicking off what AMD is terming a special "promotional pricing" program for the quarter, AMD has been working with its retail partners to bring down the price of the Radeon RX 7900 XT to $749 (or lower), roughly $50 below its street price at the st

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Apple Immersive Video Sounds Like 180-Degree Video Done Right

Upload VR

The Apple Immersive Video format sounds like it will deliver 180-degree video with high quality. 180-degree (and 360-degree) video content was a major focus for Facebook in the early Samsung Gear VR and Oculus Go era of modern consumer VR, being particularly suited to those headsets because they lacked positional tracking and positionally tracked controllers.

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New Quest 3 Mixed Reality Features Leak, amidst Allegations of Biometric Data Misuse

XR Today - Mixed Reality tag

Meta is the news again this week, with the firm facing an unforeseen leak showcasing some of its upcoming mixed reality features for the Quest 3. Meanwhile, an ongoing Texas court case requires CEO Mark Zuckerberg to go before a judge, which appears to be a recurring theme for the leading XR figure. Firstly, the leaks come from a technical filmmaker who posted two videos showcasing marketing material for upcoming Quest 3 MR features weeks from the Vision Pro debut.

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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Multiplayer Shooter Vail VR Secures Full Release Next Month

Upload VR

VR multiplayer team shooter Vail enters full release next month on Quest and Steam. Released last year in early access by developer AEXLAB, Vail VR is a competitive 5v5 tactical shooter that supports cross-platform multiplayer. Set on a desolate Earth, Vail showcases a fight between the Colonists and REYAB Corporation across twelve maps and multiple game modes.

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Meta Horizon Worlds v145 Release Notes

Oculus

Meta Horizon Worlds v145 is here! We made some updates to our Horizon and user menus, as well as addressed an issue related to when.

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The Dawn of GenAI-driven Realities: ENGAGE XR and Lenovo Redefine Interactive Learning

XR Today - Mixed Reality tag

Fresh from the buzz of CES, David Whelan, CEO of Engage, is enthusiastic about the potential unlocked when generative AI’s power merges with XR technology, as seen in Lenovo’s ThinkReality VRX. This synergy marks a significant leap in technological innovation, particularly in creative and educational applications. Engage , one of the key ISVs working with Lenovo ThinkReality, is democratizing XR development, making it accessible to anyone with a vision extending beyond traditional 2D inter