Pokémon GO Creator Niantic Launches AR Ads
VRScout
JUNE 27, 2023
Branded content appears in-game, promising an immersive advertising experience. Last week during the Cannes Lions International Festival, Niantic, creator of popular augmented reality (AR) mobile games such as Pokémon GO and Pikmin Bloom , announced the launch of Rewarded AR, an immersive ad format that allows players to interact with branded content using their smartphone camera.
Let's personalize your content