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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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The 2022 Auggie Awards

ARPost

Sony Electronics Head of Business Development, Thaisa Yamamura, presented the Auggie Award for Best Art or Film. Yamamura also presented the winner with a Sony Spatial Reality Display, a “glasses-free 3D display that will improve their workflow.” All these four awards are decided at the conference. Best Art or Film. Best in Show AR.

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The XR Week Peek (2022.03.28): GDC, GTC, Snap’s acquisition of NextMind, and more!

The Ghost Howls

Upload reported that Sony showcased PlayStation to some selected partners , but no one could speak about what he/she has seen. More info (GDC roundup 1) More info (GDC roundup 2) More info (GDC roundup 3) More info (Moss to be published on many platforms) More info (Manus Quantum Metagloves) More info (Sony showcasing PSVR).

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How Will Covid-19 Impact AR & VR Headset Shipments?

AR Insider

Of course “headsets” is a bit conflated, as subcategories (AR, VR, etc.) Specifically, Sony announced 5 million cumulative units sold in January. Microsoft committed 100,000 units to the U.S. This category includes Magic, Leap One and Nreal Light. vary widely in demand curves. Drilling Down. in 2023.

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What is the Influence of Major Corporations in XR and Spatial Computing?

XR Today - Mixed Reality tag

Microsoft and Zoom have also released their respective apps into the Vision Pro this week. The Future of Magic Leap After Ross Rosenberg was appointed Magic Leap’s CEO in October 2023, the company has since focused on its enterprise roadmap for 2024; targeting its XR devices towards enterprise and industrial clients.

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The XR Week Peek (2024.01.23): Apple Vision Pro preorders have been opened, and much more!

The Ghost Howls

Of course, some people from all over the world made some tricks to buy it anyway. There is even Microsoft Word! More info Hands-on sessions with Sony MR headset I have found two articles about journalists who have been able to go hands-on with the just-announced mixed reality headset by Sony dedicated to enterprise usage.

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The XR Week Peek (2020.02.17): Half-Life Alyx will launch on March, 23rd, MWC has been canceled and much more!

The Ghost Howls

Magic Leap plans dev days and dev programs. We all know that Magic Leap is in big trouble, and it seems that one of the paths it is trying to follow to exit the quicksands is trying to get more developers onboard. Image by Microsoft). We now know how much Sony has paid for Insomniac Games.