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Meta, NBA Open 180-Degree Live VR Sports on Meta Quest

XR Today - Virtual Reality

Also, in a world-first immersive experience, XR firm MeetKai partnered with the Charlotte Hornets to open the latter’s NBA virtual store. Digitally-twinned from Spectrum Stadium in the Charlotte city centre, fans could also speak to their fellow sports enthusiasts about the team and receive news updates.

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MeetKai, Meta-Stadiums Launch FIFA Sports Metaverse

XR Today - Mixed Reality tag

With it, sports retailers can ship physical items directly to shoppers’ homes. Working with the Charlotte Hornets, the XR firm launched a digital twin of the Hornets Fan Shop. People of all ages can attend to increase engagement among audiences.

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How Fashion Brands Are Using VR

VRScout

Charlotte Tilbury’s launch for her debut fragrance, Scent of a Dream , was an out of this world experience for guests at New York Fashion Week. Here’s a roundup of some of VR’s more glamorous moments: Kate Moss Stars in the First Ever VR Perfume Ad. Tommy Hilfiger’s In-Store VR Fashion Show.

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Digital Twins: XR Today Expert Roundtable

XR Today - Mixed Reality tag

The retailer has implemented a first-of-its-kind use case for Omniverse at two test stores in Charlotte, North Carolina, and Seattle, Washington. Digital twins have the potential to expand into other markets, such as smart cities, retail, agriculture, logistics, and infrastructure management. Canada, and Mexico.

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From Digital Gucci To Blockchain Supply Chains: Retail’s Web3 Revolution

Bernard Marr

Now that we’re entering the next phase of the internet–driven by the metaverse, blockchain and NFTs – there will be new opportunities for fashion brands and retailers to connect with their audiences and sell their wares. Here are three opportunities that retail brands would be crazy to ignore.

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Sex toys, meet Sephora: How the sexual (marketing) revolution affects where we shop

Mashable VR

Sephora is the latest of several major retailers that have come to the realization that, shockingly, people enjoy using sex toys. But this year's addition of an Intimate Care section in Sephora, one of the biggest beauty retailers in the world, feels different — especially to the founders of Maude and Dame. Credit: Dame Products.

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