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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

AR 383
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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

Mobile virtual reality on a headset like an Oculus Go, which is $200. Alan: So, I think Google’s leading. As soon as it’s synchronized with my Google Maps, which… actually, it could be right now. I could play the Google Maps with my ears, I haven’t tried that yet. Yes, exactly. And Instagram as well.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

Mobile virtual reality on a headset like an Oculus Go, which is $200. Alan: So, I think Google’s leading. As soon as it’s synchronized with my Google Maps, which… actually, it could be right now. I could play the Google Maps with my ears, I haven’t tried that yet. Yes, exactly. And Instagram as well.

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Axon Park's Taylor Freeman and Jacki Morie Talk Radically Reshaping the Way the World Works with XR

XR for Business Podcast

He's posted over 500 events all focused on XR, trained thousands of students on XR development, and worked with companies like Google and Ideo to train their development teams. This is not the world where it woke up to virtual/augmented reality when Facebook bought Oculus for 3-billion dollars. Alan: Yeah.