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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

Magic Leap reveals prices and availability of ML 2. Finally, Magic Leap has revealed information about the price and availability of Magic Leap 2. Microsoft Mixed Reality department is currently in a confused moment and it is not clear when, how, and if will ever reply to this device.

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Magic Leap CEO Suggests Development Milestones Met, Patent Shows Sleeker Form Factor

UploadVR Between Realities podcast

In an industry populated with giants such as Google, Facebook and Microsoft it is astounding that one of the most important names in the game is a startup known as Magic Leap. Earlier this year, Magic Leap raised an enormous round of fundraising when it pulled in $793.5 Currently sitting at a $4.5

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The XR Week Peek (2020.07.13): Sony invests in Epic, Rockstar is working on an AAA VR game, and more!

The Ghost Howls

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Peggy Johnson is the new CEO of Magic Leap. News worth a mention.

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Spatial Beats: Snap, Niantic & Facebook

AR Insider

Former Magic Leap SVP John Gaeta on his former employer. Magic Leap tried to do too much and the Plantation, Florida location didn’t help. $3 3 B is a lot of money, but hardly enough to match the vision of founder Rony Abovitz, who was up against the likes of Microsoft and Facebook. See his books here.

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Spatial Beats: 2020’s Top Ten

AR Insider

A year later Magic Leap ran out of cash and laid off half the company. 350 million came in at the last minute to allow a new CEO, Peggy Johnson, from Microsoft, to focus on enterprise business. Integrated Visual Augmentation System is using the Microsoft HoloLens to give soldiers an augmented view of the battlefield.

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Are Publishers Ready to go Virtual?

Tech Trends VR

Given the considerable hype that has been building up around Virtual and Augmented Reality, you might expect more publishers to have dedicated resources to these technologies, whereas the reality is that much of what we’ve seen so far has been limited to variations of Augmented Reality books. That ship has sailed!

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The XR Week Peek (2022.06.13): Apple doesn’t show its AR glasses at WWDC, Meta delays its AR plans, and more!

The Ghost Howls

More info (What The Bat) More info (Moss: Book II) More info (Among Us VR) More info (Gambit) More info (Nerf Ultimate Championship) More info (Final Fury) More info (All the news from the Upload Summer Showcase). Microsoft will for sure keep pushing for immersive realities and “the metaverse”, but in a completely different way.

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