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Google Releases AR Geospatial Creator for Unity

XR Today - Augmented Reality tag

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Additionally, people can develop augmented reality (AR) experiences with the platform’s 3D viewing function. How Does Google’s Geospatial Creator for Unity Work?

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Qualcomm Reveals AR2 Gen 1 Platform For AR Glasses

VRScout

During the Snapdragon Summit, the company unveiled its latest piece of technology, the AR2 Gen 1 platform, which will be a key component for the next generation of slimmer and more fashion-friendly augmented reality (AR) glasses. Hand-tracking Works with Snapdragon Spaces (Unity/Unreal) 2.5X

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Top XR Providers for Advertising in 2023

XR Today - Mixed Reality tag

Today, the company has expanded its portfolio of advertising options, to provide organizations with new ways of building immersive, community-driven experiences. With the Meta Ads Manager, companies can build augmented reality effects into their promotional campaigns, to engage and convert their target audience.

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Which XR Firms Are Leading the Charge for Interoperability? 

XR Today - Mixed Reality tag

The Oculus store features a dedicated section for “Oculus for Work”, where companies can access a partnership with Microsoft to bring not only Microsoft Teams but various Office apps into their VR environments. Microsoft also has its own developer environment where people can build their experiences for Mixed Reality.

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The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into

ARPost

As pointed out in one of the Unity Developers’ blog posts , aside from the exponential rise of development businesses, we’re also seeing more developer tools, such as the Unity and Unreal engines, becoming more accessible. These collaborations are also a result of the need to create an open and interoperable metaverse.

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The XR Week Peek (2023.03.13): AltspaceVR shuts down, and much more!

The Ghost Howls

I’ve very limited time, but luckily this week has not been very relevant for the ecosystem, so I’m managing to write this newsletter anyway Top news of the week (Image by Microsoft) AltspaceVR shuts down In one of the saddest moments of the latest years in VR, AltspaceVR has closed its doors.

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Apple Vision Pro Could Take On Magic Leap, HoloLens, and Varjo In Enterprise AR

Upload VR

While Vision Pro was mainly pitched as a consumer product when revealed at WWDC in June, Apple also teased enterprise use cases, including room-scale augmented reality apps. Competition For Magic Leap, Microsoft, And Varjo? Could Apple Vision Pro be a serious competitor in the enterprise AR market?