Road to VR

JULY 23, 2021

Facebook announced today that an upcoming update to the Quest development SDK will include experimental support for a Passthrough API which will allow Unity developers to build AR experiences and features into apps on Quest 2.

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! This commercial video about Google Glasses led me to immersive realities. Magic Leap will meet its fate.

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ARPost

FEBRUARY 6, 2023

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel.

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XR Today - Virtual Reality

NOVEMBER 17, 2022

For example, brands like Nike have dived head-first into Metaverse and Web3 technology. Some firms like Magic Leap accused Nreal of stealing technology by Magic Leap in a now thrown-out case. Some firms like Magic Leap accused Nreal of stealing technology by Magic Leap in a now thrown-out case.

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Upload VR

NOVEMBER 2, 2023

Back in 2016, designer and filmmaker Keiichi Matsuda released Hyper-Reality, a concept film that imagined an augmented reality future where physical and virtual realities have merged, resulting in a "city saturated in media."

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XR Today - Mixed Reality tag

JUNE 8, 2023

The global industrial extended reality (XR) market is expected to reach $60 billion by 2030, findings from ABI Research revealed this week. ABI’s Enterprise and Industrial XR Training report found that enterprises have been increasingly tapping virtual and augmented reality (VR/AR) devices over the last five years.

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XR Today - Augmented Reality tag

MARCH 29, 2023

News of renewed extended reality (XR) market growth has surfaced over the last few years, with numerous reports detailing the extent of its potential. For example, market research from Precedence Research found that the global XR market stood at $35.14 billion USD in 2022. It also estimates that the sector will reach around $345.9

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The Ghost Howls

MARCH 15, 2021

When Magic Leap One was revealed, Rony Abovitz stated he was already working on Magic Leap Two and Three, for instance; Facebook believes a lot in having avatars that truly represent ourselves in XR , and it is a field in which they will invest a lot. Read about Microsoft’s Ignite conference.

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The Ghost Howls

DECEMBER 28, 2018

. “Mediated Reality” is not a concept of mine, but of researchers in the mid-1990s. It regards the ability the change your perception of reality using some kind of augmented reality toolset. But to do mediated reality, you must be able not to only to add, but also remove. Magic Leap glasses.

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XR Today - Mixed Reality tag

JUNE 13, 2023

This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. For example, they are lowering the cameras and sensors so users’ hands aren’t getting tired. I’m looking forward to learning more about RealityKit and Reality Composer. Their partnership with Unity will get them there quickly.

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The Ghost Howls

MARCH 26, 2018

Magic Leap releases its SDK. We still haven’t seen a Magic Leap device , but at least now we can see its SDK. The Florida company has released during the GDC the Lumin SDK, that is the development kit that has to be used to develop for LuminOS, the custom operating system of the Magic Leap device.

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The Ghost Howls

OCTOBER 26, 2020

Small startups can’t compete with big companies, so usually, startups produce expensive headsets at a smaller scale to survive : see VRgineers or Varjo as an example. Some years ago, she performed in The Life, a Mixed Reality art piece inside the Magic Leap One. Simple WebXR” aims at bringing WebXR to Unity.

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XR for Business Podcast

SEPTEMBER 29, 2020

We're going to be talking about the investment landscape of virtual and augmented reality as it pertains to investment in startups, companies going public. Over the last few years, there has been an enormous amount of capital invested into virtual and augmented reality startups, in the hundreds of millions, billions of dollars.

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XR for Business Podcast

SEPTEMBER 29, 2020

We're going to be talking about the investment landscape of virtual and augmented reality as it pertains to investment in startups, companies going public. Over the last few years, there has been an enormous amount of capital invested into virtual and augmented reality startups, in the hundreds of millions, billions of dollars.

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XR for Business Podcast

SEPTEMBER 29, 2020

We're going to be talking about the investment landscape of virtual and augmented reality as it pertains to investment in startups, companies going public. Over the last few years, there has been an enormous amount of capital invested into virtual and augmented reality startups, in the hundreds of millions, billions of dollars.

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XR for Business Podcast

JANUARY 20, 2020

He and Alan explore how EON Reality is addressing this discrepancy. Today we’re speaking with Dan Lejeskar, founder and chairman of EON Reality , a world leader in virtual/augmented reality based knowledge transfer for industry and education. And virtual reality/augmented reality proves to be very efficient there.

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XR for Business Podcast

JANUARY 20, 2020

He and Alan explore how EON Reality is addressing this discrepancy. . Today we’re speaking with Dan Lejeskar, founder and chairman of EON Reality , a world leader in virtual/augmented reality based knowledge transfer for industry and education. And virtual reality/augmented reality proves to be very efficient there.

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XR for Business Podcast

JANUARY 20, 2020

He and Alan explore how EON Reality is addressing this discrepancy. . Today we're speaking with Dan Lejeskar, founder and chairman of EON Reality , a world leader in virtual/augmented reality based knowledge transfer for industry and education. And virtual reality/augmented reality proves to be very efficient there.

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XR Today - Augmented Reality tag

OCTOBER 19, 2022

Varjo’s technology, alongside integrations with Unity and Unreal Engine has allowed the construction leaders at Sellen to boost communication between teams, and enhance the development of amazing virtual reality mock-ups. Unity and DPR Construction. Magic Leap and VIM AEC. Microsoft and the Haas Group.

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AR Insider

MAY 6, 2020

Once computers understand space, we can use these informed computers to edit our real world by placing digital objects and information in it and view this all through a transparent digital screen like smart glasses or even our smartphone: this is Augmented Reality or AR. Augmented Reality ads are not new. Source: Ikea.

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The Ghost Howls

SEPTEMBER 24, 2019

Today Tilt Five is launching its Kickstarter campaign for its innovative augmented reality glasses for tabletop gaming. I know it’s not your first rodeo with augmented reality…) ( 0:36 ). That’s where I got started with augmented reality. Tell my readers who you are and what’s your background!

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. In another scenario, we may see game engines dominant, like Unity or Unreal. Find out more details, dynamics and submission guidelines here. .

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VRScout

NOVEMBER 10, 2019

This option gives you a headset plus $500 credit for Microsoft Azure , a three-month free trial of Unity Pro , and the PiXYZ plugin — giving you all the necessary tools to test, create, and launch enterprise apps for the HoloLens 2. As they explained to me, it’s physical reality | augmented reality > mixed reality < virtual reality.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. Today’s guest is Paul Reynolds, the CEO of Torch, a really exciting augmented reality platform. It’s a mobile augmented reality development and deployment platform for enterprise. It’s amazing.”

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. Today’s guest is Paul Reynolds, the CEO of Torch, a really exciting augmented reality platform. It’s a mobile augmented reality development and deployment platform for enterprise. It’s amazing.”

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. Today's guest is Paul Reynolds, the CEO of Torch, a really exciting augmented reality platform. It's a mobile augmented reality development and deployment platform for enterprise. That's really the heart of it.

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ARPost

JUNE 6, 2023

Zappar’s Zapbox , DigiLens’ ARGO , Sony’s PlayStation VR 2 , the Magic Leap 2 , XREAL (previously Nreal) Air , and the Varjo XR 3 Focal Edition were all in the running, but the prize went to the HTC VIVE XR Elite. We’re just so happy. The award went to Verizon for The Future of Training , an XR upskilling program.

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XR for Business Podcast

JANUARY 10, 2020

Today’s guest is Michael Ludden, global head of developer advocacy and principal augmented reality advocate at Bose Technologies. What does Bose have to do with augmented reality? So, for example, there’s an app called Bose Radar. Alan: I don’t know if you’ve tried to Magic Leap.

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XR for Business Podcast

JANUARY 10, 2020

Today’s guest is Michael Ludden, global head of developer advocacy and principal augmented reality advocate at Bose Technologies. What does Bose have to do with augmented reality? So, for example, there’s an app called Bose Radar. Alan: I don’t know if you’ve tried to Magic Leap.

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The Ghost Howls

NOVEMBER 2, 2020

Then why Magic Leap hasn’t delivered a solid product with 2B?) Let me make an example with another company coming out of the blue some years ago: Varjo. More info (New features of OpenXR) More info (OpenXR in Unity) More info (OpenXR in Microsoft products). AMD releases its new RX6 graphics cards.

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The Ghost Howls

DECEMBER 19, 2018

So, when everyone is trying to do augmented reality, I’m sitting here trying to do the opposite, that is Diminished Reality (and Mediated Reality in general). . Let me do an example: if I show you your real world, but your real black sofa becomes red through your glasses, can we really talk about augmented reality?

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XR for Business Podcast

DECEMBER 18, 2019

You’ve seen it from pre-DK1 days — where [it was] probably a cobbled-together a collection of flat screens, wires, and duct tape — and what it is today, where you have real consumer-grade virtual reality that’s not even connected to computers. You’ve written countless articles on virtual and augmented reality.

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XR for Business Podcast

DECEMBER 18, 2019

You’ve seen it from pre-DK1 days — where [it was] probably a cobbled-together a collection of flat screens, wires, and duct tape — and what it is today, where you have real consumer-grade virtual reality that’s not even connected to computers. You’ve written countless articles on virtual and augmented reality.

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XR for Business Podcast

JULY 8, 2019

But for real-time spatial computing technologies — like XR, for example — that just won’t cut it, especially when it could mean life or death. So maybe you can speak to how 5G is going to benefit augmented reality, mixed reality, and what are some of these low-latency experiences that businesses will start to tap into?

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XR for Business Podcast

JULY 8, 2019

But for real-time spatial computing technologies — like XR, for example — that just won’t cut it, especially when it could mean life or death. So maybe you can speak to how 5G is going to benefit augmented reality, mixed reality, and what are some of these low-latency experiences that businesses will start to tap into?

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XR for Business Podcast

JANUARY 10, 2020

Today's guest is Michael Ludden, global head of developer advocacy and principal augmented reality advocate at Bose Technologies. What does Bose have to do with augmented reality? So, for example, there's an app called Bose Radar. Alan: I don't know if you've tried to Magic Leap. That's an option.

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XR for Business Podcast

AUGUST 21, 2019

Alan: Let’s give an example. For example, I saw one where Coke did a visualizer to show retailers what the new Coke machine would look like in their stores. That example follows through to these physical products as well. You mentioned IKEA, and what they’re doing with their Place app.

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