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A Look at the Upcoming AR/VR Policy Conference

ARPost

How many times have you heard AR/VR described as “the wild west”? Some XR experiences are covered to some degree by extant laws regarding those forms of content. However, many things that are only possible through XR just don’t have restrictions. We need an AR/VR policy. The AR/VR Policy Conference. Suzan DelBene.

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What Are The Biggest Myths About AR Advertising?

AR Insider

Four Myths About AR Advertising. I’ve been writing about it for over a year, and working on related products at Unity for much longer. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. Mike Boland, AR Insider.

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Spatial Beats: PSVR 2, Snapchat & AR Glasses Galore

AR Insider

This week, we look at Sony’s tease for PSVR2, new features in Snapchat’s Lens Studio, and a whole slate of new AR glasses emerge. Just four months ago, in October, 2020, Sony Interactive CEO Jim Ryan told The Washington Post “At some point in the future VR will represent a meaningful component of interactive entertainment.

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Unity, XRA Back Workforce Act for XR Developers

XR Today - Mixed Reality tag

Unity Technologies, a global leader in real-time 3D (RT3D) gaming technologies, is also a major proponent of upskilling and training for extended reality (XR) developers globally. Congressional support for virtual, augmented, and mixed reality (VR/AR/MR) technologies has recently gained steam. We urge Congress to join them.

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XR Talks: Unpacking Apple’s Latest AR Updates

AR Insider

As far as AR is concerned, this event in the past has hosted announcements ranging from Quick Look to GeoAnchors to ARkit. Though this year won’t see the revolutionary smartglasses unveiling that the AR world is waiting for, Apple continues to make evolutionary moves. Is AR Evolving from Novelty to Utility? AR Guidance.

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The 2nd Annual AR/VR Policy Conference

ARPost

The second annual AR/VR Policy Conference took place this Wednesday, September 14, in Washington D.C., As a proud media partner of the AR/VR Policy Conference, here’s the ARPost recap – though you can also watch the complete event on YouTube. The AR/VR Policy Conference keynote was given by Representative Darrell Issa.

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Big XR News from Meta Unity, Shanghai, and Magic Leap

XR Today - Big XR News tag

The extended reality (XR) industry unveiled news on multiple fronts, from shocking shakeups to big reveals in virtual, augmented, and mixed reality (VR/AR/MR) hardware and software. Unity To Boost Advert ROI with IronSource Debut. Facebook to Target Low-Performing Staff, Leaked Memo Says. ” Magic Leap 2 to Release on Sept 30th.