ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Using AR and VR, many people were able to continue working , remodel their homes, stay fit , and discover new ways of having fun. The VR/AR Global Summit 2021 (European Edition). When: September 29 – October 1.

Asia 509

Asia China Virtual Reality Entertainment 509

The Ghost Howls

MAY 31, 2021

This has not been the most interesting week in AR, VR, but I think that in the next times we’ll see some shots fired: in some days there will be the F8, the official shipment of the Vive Pro 2, then the Apple WWDC conference! Unreal Engine 5 gets released in Early Access. Lumus Maximums shows an impressive AR prototype.

AR 327

AR eBook Unreal Machine Learning 327

XR Today - Virtual Reality

NOVEMBER 14, 2022

Increasingly, the headsets used to navigate the digital space are evolving, becoming more lightweight, efficient, and feature-rich. We’re progressing towards a world where true-to-life holographic images in AR and MR are no longer a science-fiction concept.

Eye Tracking 227

Eye Tracking Training Hand tracking Strategy 227

ARPost

OCTOBER 28, 2021

The users can find strategies, tutorials, and even code snippets that they can include in their own work. “It’s a big ask to go up to developers and say ‘Here’s what you need to do to make your XR app accessible, but you’re going to have to do it from scratch.’,” further explains XR Access Coordination and Engagement Team lead, Dylan Fox.

Augmented Reality 380

Augmented Reality Unreal Tools Unity 380

The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. What is interesting for us is the last line “adoption and support of ARKit features and future VR features into Unreal Engine by their XR team”. Other relevant news. Image by Epic Games). Notice that Apple talks about “future VR features” that it is going to implement. This is huge.

Unreal 434

Unreal Apple Government Data 434

ARPost

JUNE 2, 2023

Magic Leap: Let’s Get to Work “The vision of AR that some legacy tech companies are promising is still years out, is not years or months or days out,” Magic Leap CEO Peggy Johnson said in her keynote. “The small team at Magic Leap has made something that many larger companies are still struggling to achieve.”

Magic Leap 332

Magic Leap AR Hardware Unity 332

Road to VR

JULY 29, 2019

OpenXR, a widely supported initiative which aims to streamline AR/VR development across headsets and platforms, has reached its 1.0 It’s a major milestone, according to Khronos Group which has overseen development of the standard by a consortium of many of the biggest names in the AR/VR sector. release today. OpenXR 1.0

Microsoft 239

Microsoft Oculus Groups Magic Leap 239

The Ghost Howls

MAY 13, 2024

Object tracking : Hyperion allows the Leap Motion Controller 2 camera to track AR Markers (also known as fiducial markers) enabling tracking of any object. But it is thanks to research projects like this that in the next years, we will arrive at having AR glasses we can wear every day.

Leap Motion 313

Leap Motion Hand tracking Apple Data 313

Voices of VR

OCTOBER 5, 2023

I interviewed CNET writer Scott Stein at Meta Connect about his first impressions of the Quest 3, Rayban Meta Smartglasses, AI, and Meta’s strategy as they move into Mixed Reality. See more context in the rough transcript below. Music: Fatality

Unity 70

Unity Strategy Unreal Tips 70

ARVR

AUGUST 9, 2021

That’s unreal, right? Trending AR VR Articles: 1. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. By using Augmented Reality , Businesses can actually show what their products are used for. That’s how brands are building trust and enhancing businesses. What are you waiting for?!

Augmented Reality 200

Augmented Reality Virtual Reality AR Unreal 200

ARVR

DECEMBER 1, 2021

Through the master course Content Strategy at the FH Joanneum and the course on Web 3.0 AR brings digital content and information into the real world. For example, people are able to try on clothes digitally or take guitar lessons in a shared 3D space, without leaving their apartment. Trending AR VR Articles: 1.

Augmented Reality 130

Augmented Reality Virtual Reality Unreal AR 130

The Ghost Howls

JULY 17, 2023

Lucovsky was before working on a similar effort at Meta, where he was developing an operating system for AR glasses, but he left after one of the many scandals of that company. left Google because of “the recent changes in AR leadership and Google’s unstable commitment and vision”. Kudos to him. how can Europe dominate Web 4.0???

Google 302

Google Virtual World Strategy Ukraine 302

Upload VR

JUNE 6, 2022

Last year Gurman , The Information , and supply chain analyst Ming-Chi Kuo released reports claiming Apple is working on a premium headset for VR and AR with high resolution color passthrough. RealityKit also handles networking for multiplayer AR apps, meaning developers won’t need to be network engineers to develop shared AR experiences.

Apple 107

Apple New York AR Unreal 107

The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4.

AR 165

AR Magic Leap Oculus Virtual Reality 165

ARVR

MARCH 19, 2021

Sales practices are constantly evolving. There are always new ways to serve the buyer’s increasing expectations and demands. The key to a good sales enablement strategy is knowing how to use the same people, products, and services, and aiding them to customize their selling approach to a targeted audience. Enter The Monarchy 3.

Virtual Reality 130

Virtual Reality Tips Machine Learning Training 130

XR Today - Mixed Reality tag

FEBRUARY 28, 2023

RT3D engines have emerged as one of the most valuable tools for designing immersive AR/MR/VR experiences. Step 2: A Guide to RT3D Use Cases Once a company understands the potential of RT3D engines, the next step is developing a strategy based on specific goals and use cases.

Tools 109

Tools Unity Training Immersion 109

The Ghost Howls

MARCH 16, 2020

The AR startup is in big troubles : after having overhyped its device for years and having collected billions of investments, it just delivered a HoloLens clone. A bizarre strategy, that doesn’t surprise me anymore, though. invested in AR and VR companies. A new interesting AR project is thriving on Kickstarter.

Magic Leap 336

Magic Leap Europe AR Virtual Reality 336

XR Today - VR Headsets tag

OCTOBER 31, 2023

Last week, Augmented World Expo EU (AWE) 2023 hosted its yearly event highlighting recent innovations in enterprise-grade AR/VR/MR solutions, as well as related emerging technology such as genAI, digital twins, and geospatial tech. The firms are collaborating to improve the opportunities for leveraging AR wearables in the workplace.

Training 94

Training Industry Strategy AR 94

The Ghost Howls

SEPTEMBER 27, 2022

The device also features an RGB camera, so that to provide color passthrough AR. The great news from this week is that the company has brought Niantic Lightship VPS into its engine, so now it is possible to use VPS from a web AR application. If you are confused, well, we all are. All of this, in WebAR.

Magic Leap 506

Magic Leap Unity Machine Learning Video 506

UploadVR Between Realities podcast

NOVEMBER 1, 2016

Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. “We think that immersive technologies like VR and AR represent the next computing platform,” Parisi told the crowd at Unite.

Unity 100

Unity Los Angeles San Francisco Unreal 100

XR Today - Virtual Reality

DECEMBER 22, 2022

Thanks to international economic challenges and perceived pressure on Meta’s core business strategies led to broad media scepticism concerning the company’s extended reality (XR) goals. He added, “these are moments that truly test people’s belief in the future.” Refocused Product Portfolio.

Immersion 247

Immersion Tools Technology Virtual Reality 247

XR Today - Mixed Reality tag

APRIL 26, 2023

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.

Unity 96

Unity Microsoft Augmented Reality Google 96

XR Today - Mixed Reality tag

JULY 27, 2023

In addition, firms are lauding the value of XR learning and the attention economy, which spans virtual, augmented, and mixed reality (VR/AR/MR) devices. Also, some hire their own Unity or Unreal Engine developers or licenced out those software developer kits (SDKs). XR Today: What are your thoughts on the attention economy?

Immersion 80

Immersion Unity Training Unreal 80

XR Today - Mixed Reality tag

JUNE 22, 2022

The news comes as global entities prepare to design, test, and deploy the Metaverse, a merger of the Internet with spatial computing features and incorporating rising technologies such as virtual, augmented, and mixed reality (VR/AR/MR), digital twins, real-time 3D content, and others. Metaverse Standards Forum Flow Chart. PHOTO: MSF.

Industry 85

Industry Technology Tools Unreal 85

The Ghost Howls

MARCH 12, 2023

The show started, and I could clearly recognize the Amaze VR’s touch: in front of me, there were the girls of the band, singing and dancing, inside a high-definition environment, probably created in Unreal Engine. A little teaser of the concert I tried The quality of the recording of the girls was stunning.

Entertainment 471

Entertainment Course Controllers Unreal 471

The Ghost Howls

AUGUST 11, 2019

Rumors talk about a Samsung AR/VR hybrid standalone headset powered by Qualcomm Snapdragon 855 that should come in the future. And the Note 10+ is able to scan objects and reconstruct them in 3D , letting you animate them by moving your body… something that is overly cool for AR. So, the Gear VR has died, but XR is not.

Samsung 201

Samsung Survey Oculus AR 201

The Ghost Howls

MAY 11, 2020

Mothers and grandmothers are the best, and they care about us during the good and the hard times… their love is infinite. A big and warm hug to all of them And while we celebrate our mommies, let’s read some cool AR/VR news! Investments in AR/VR companies are at 2013 level. Top news of the week. Image by Oculus).

Magic Leap 286

Magic Leap Healthcare Oculus AR 286

The Ghost Howls

AUGUST 8, 2023

Currently, they are suitable only for taking photos and videos and answering phone calls, but Meta is already working on the next models, which should also integrate AR features. The third one, which should add AR functionalities, is the one to keep an eye on.

Immersion 275

Immersion Apple Samsung Ukraine 275

The Ghost Howls

FEBRUARY 12, 2019

When I interviewed Kevin Williams , an expert in the LBVR market, he said that there are also some experiments with location-based augmented reality and he mentioned a Japanese arcade AR game called HADO. Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. teams for Japan.

Augmented Reality 301

Augmented Reality Japan AR Magic Leap 301

XR Today - Mixed Reality tag

AUGUST 1, 2023

We also cover the company’s open metaverse strategy and the role that the creative content and avatar economies will play in the near future. XR Today: As an end user for Unreal Engine and Unity, how will this partnership develop interoperability for gaming companies?

Magic Leap 56

Magic Leap Unity Unreal Technology 56

XR Today - Mixed Reality tag

APRIL 20, 2023

Today, we’re looking at some of the leading vendors in the extended reality ecosystem, producing solutions targeted at the Arts and Entertainment market. Creal Exploring the possibilities of the AR and mixed reality landscape, Creal develops light-field display technology, to combine digital assets and content with the real world.

Entertainment 80

Entertainment Virtual Reality Immersion Wearables 80

Bernard Marr

OCTOBER 11, 2023

Alternatively, you could use augmented reality (AR) technology to superimpose instructions and actions over the real-world product via the customer’s smartphone. Thanks to metaverse-building tools like Unreal Engine 5, it’s easy to build your own virtual world where colleagues can collaborate.

Training 52

Training Examples Immersion Singapore 52

The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. If it is true, it confirms that Apple has no mainstream plans for this device, and it will bet on true AR glasses for the mainstream. Anyway, we’ll see… these are all speculations.

Magic Leap 424

Magic Leap Apple Unity Machine Learning 424

XR for Business Podcast

JANUARY 20, 2020

Most people know VR and AR as if kind of something in the last five years. I don’t know if you realize, 82 percent of universities have tried VR and AR. So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them?

AR 78

AR Machine Learning Government Virtual Reality 78

XR for Business Podcast

JANUARY 20, 2020

Most people know VR and AR as if kind of something in the last five years. I don’t know if you realize, 82 percent of universities have tried VR and AR. So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them?

AR 78

AR Machine Learning Government Virtual Reality 78

Robert Scoble

OCTOBER 4, 2019

Mark Zuckerberg talks about the future of VR and AR at Facebook’s recent Oculus Connect conference. ” Facebook already has internal plans for the next five years and most of these new plans, and excitement, are about augmented reality. Is VR going to turn into AR? It’s clear there are two separate camps.

AR 62

AR Augmented Reality Magic Leap Immersion 62

XR Today - Mixed Reality tag

MARCH 21, 2023

Unfortunately, even as hardware and software solutions in the MR, AR, and VR landscapes continue to evolve, there’s something holding XR evolution back: streaming. This means every business can access the most complex VR, AR, and MR experiences from a remote server without huge initial costs.

Hardware 76

Hardware Data Latency Tools 76