Remove AR Remove Saudi Arabia Remove Tools Remove Unity
article thumbnail

Boeing, Microsoft Back Australia’s Air Force with HoloLens M&O Tool

XR Today - Mixed Reality tag

United States aerospace firm Boeing has begun conducting field testing to repair its aircraft with augmented reality (AR) technologies, its Australian branch announced on Thursday last week. Also, Saudi Arabia’s Air Force has received Red 6’s solution to empower its fighters with next-generation immersive trainer technologies.

Tools 61
article thumbnail

IGS 2022 Miami: XR Today Expert Round Table

XR Today - Mixed Reality tag

XR Today is honoured to summarise several featured stories from the meeting as part of our final event coverage of the global virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) industry. Such tools needed a strong ROI to “compensate for those costs,” namely by reducing risks and creating on-demand training solutions.

Miami 84
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Dive: How Much Does AR Influence Shopping?

AR Insider

This plays out through performance and ROI in ad campaigns, as well as signals that AR is gaining traction among consumers as a shopping utility. As that process unfolds, AR will become table stakes. Back to consumer acclimation and demand, they’re likewise pieces in this AR shopping puzzle. How Will AR Transform Shopping?

Data 286
article thumbnail

Data Dive: How Much Does AR Influence Shopping?

ARVR

AR’s role in marketing and commerce continues to ratchet up as brands see that it’s working. This plays out through performance and ROI in ad campaigns, as well as signals that AR is gaining traction among consumers as a shopping utility. As that process unfolds, AR will become table stakes. Trending AR VR Articles: 1.

Data 130
article thumbnail

What is Matt Hancock’s Vision of the Metaverse and Web3?

XR Today - Mixed Reality tag

.” Citing Accenture’s mass adoption of XR technologies, namely after providing 60,000 virtual reality (VR) headsets to onboard new hires, he stated he would “watch with great interest” the company’s exploration of collaborative and productivity tools. Whitespace does better than Meta?