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New York City Invests in AR/VR Incubator to Bolster City’s Jobs, Tech Talent

Road to VR

New York City’s Deputy Mayor for Housing and Economic Development, Alicia Glen, recently announced the selection of NYU Tandon School of Engineering to “develop and operate” the “first government-funded” VR/AR hub for education, training, research, investment and business creation at a 15,000 square foot space in the Brooklyn Navy Yard.

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Gorillaz Will Perform An AR Concert In NYC & London

VRScout

2-D, Russel, Murdoc, and Noodle are back and bigger than ever. Ahead of the release of their 8th studio album entitled Cracker Island , the virtual band Gorillaz will perform an augmented reality (AR) concert in New York City and London during which the band members will appear as enormous, skyscraper-sized virtual avatars.

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IKEA Built A Massive 19-Foot Bag With AR Capabilities

VRScout

The Swedish furniture retailer has released numerous augmented reality (AR) experiences in the past, from an educational in-store game to a home decor app that allows you to “delete” furniture in your real-world space. Now IKEA is using AR to promote a new brand platform highlighting affordability.

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New York City Mayor Wants To Be The “Global Hub” For VR/AR With Newly Funded Lab

UploadVR Between Realities podcast

New companies spawned by the tech will be welcoming new employees and established companies will be welcoming new faces as they tackle the new opportunities VR and AR afford their businesses. In New York, the current Mayor has laid out a plan to create 10,000 jobs for middle-class citizens.

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Coca-Cola & Tomorrowland Launch AR Music World

VRScout

Coca-Cola and Tomorrowland are teaming up for a kickass musical augmented reality (AR) experience that has you stepping into the Coca-Cola Dreamworld universe. The post Coca-Cola & Tomorrowland Launch AR Music World appeared first on VRScout. Try it out for yourself by clicking here. Image Credit: Coca-Cola Company.

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Discover 13 Radical XR Creations At Tribeca Immersive

VRScout

The annual VR & AR showcase is back with an amazing lineup of immersive storytelling projects and world premieres. The Tribeca Film Festival is set to kick off next month in New York City, bringing with it an amazing lineup of over a hundred feature films from 127 different filmmakers from 36 different countries.

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5 AR Integrations for Restaurants

AR Insider

How Restaurants are Using Interactive AR in 2021. I f there’s any silver lining to the havoc that Covid-19 has inflicted on the local business community, it’s that many businesses are using this time to experiment with new digital marketing tools and solutions. AR Gifting. by Stephanie Miles. Virtual Renderings.

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