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IKEA Built A Massive 19-Foot Bag With AR Capabilities

VRScout

The Swedish furniture retailer has released numerous augmented reality (AR) experiences in the past, from an educational in-store game to a home decor app that allows you to “delete” furniture in your real-world space. Now IKEA is using AR to promote a new brand platform highlighting affordability.

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Tony Liao, University of Houston

Everything VR & AR

This week we are joined by Dr. Tony Liao, director of the new CougAR lab at the University of Houston ( www.uhcougARlab.com ). The Everything VR/AR Podcast is produced & sponsored by the DC Chapter of VRARA, in conjunction with Brightline Interactive. Email vicki@thevrara.com and let us know!

Houston 98
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The Most Important Upcoming AR/VR Events This Year

ARPost

After the COVID-19 pandemic made most event organizers cancel their live AR/VR events or host them virtually, in the past year more and more live events are making a comeback. Even the immersive industry needs a real-life environment to discover gadgets and try AR/VR content.

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Join the Industrial XR Global Summit, October 28-29

AR Insider

AR Insider is proud to partner with the Industrial XR Global Summit. Taking place October 28-29, the hybrid event will host the top enterprise XR leaders in Houston for networking & narratives. The post Join the Industrial XR Global Summit, October 28-29 appeared first on AR Insider.

Industry 332
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Startup 1RIC Serves Up AR Volumetric Videos of Vic Mensa, Poppy, & More via Jadu iPhone App

Next Reality AR

While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans.

Houston 263
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Industrial Immersive Week: Take Part in XR Transformation

AR Insider

Join the show next month in Houston. This post appeared first on AR Insider. With four years under its belt (a lifetime in the XR market), Industrial Immersive Week is among the most tenured events focused on the high-impact intersection of immersive tech and industrial enterprises.

Industry 229
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Houston’s ITC Expo to Showcase Business-focused VR/AR Solutions, November 6th–7th

Road to VR

The Immersive Technology Conference (ITC) , soon to be hosted at the University of Houston on November 6th & 7th, is an event built around a paradox. Its focus—VR and AR in business and industry—is both decades old and still in its infancy. Image courtesy ITC and Jason Chang: JTC Pictures.

Houston 217