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Utility, Control and Fun are the Keys to Branded AR

AR Insider

The right combination of utility and fun can unlock branded AR. Will Gen-Z Be the AR Generation? But that won’t get you the kind of results that branded AR can achieve. AR is a unique medium because it’s natively interactive. Therefore, AR is a medium to create stories together with the user, not for the user.

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Researchers Use VR/AR Tech To Control The Human Body

VRScout

A recently published paper from the University of Chicago shows how researchers are able to use electronic muscle stimulation (EMS) to manipulate a person’s head and assist them during VR and AR (augmented reality) experiences. The AR or VR headset would allow the other person to see what the person on-site is seeing.

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Audi’s EV Concept Features Support For AR Glasses

VRScout

The futuristic SUV features a digital console that can only be seen using AR technology. Not only that, but the futuristic crossover features support for augmented reality (AR) technology. According to an official release, the next-gen vehicle works in tandem with AR glasses to display interactive 3D content over the real world.

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Google Partners With Magic Leap to Secure Key Tech for AR Headsets

Road to VR

.” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. While consume VR headsets have been around for years now, none of the world’s major technology companies have launched consumer-focused AR glasses.

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Ford Patent Teases A Futuristic AR Parking System

VRScout

Augmented reality (AR) technology is poised to change the way we drive, whether it be next-gen windshields that project turn-by-turn directions and safety hazards over the real world or virtual dashboards only visible using AR glasses. Today we learned of yet another interesting use case: AR-assisted parking.

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Apple Reportedly Has No Plans to Make or Support VR Controllers for Vision Pro

Road to VR

If a recent Bloomberg report from Mark Gurman holds true, not only is Apple not planning to release a motion controller for Vision Pro in the future, but it may not even support third-party VR controllers at all. For Apple, that’s where the ‘real’ money presumably lies.

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How Audi Used AR Tech To Build Its New Concept Car

VRScout

Earlier this year we reported on the Audi activesphere , a unique concept vehicle featuring a virtual user interface powered by augmented reality (AR) technology. This week the German automotive manufacturer revealed that the next-gen car was actually developed using AR technology as well.