Road to VR

MARCH 11, 2020

BBC Studios and AR/VR studio PRELOADED today launched BBC Earth – Micro Kingdoms: Senses, the interactive documentary for Magic Leap 1. Narrated by Stephen Fry, the AR experience brings user into the tiny world of insects and arachnids.

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Next Reality AR

JUNE 20, 2018

Magic Leap shows up in the weirdest places. Last week, right at the start of World Cup fever, for some reason, the Magic Leap One appeared on a Brazilian television show.

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VRWorld

OCTOBER 17, 2017

Magic Leap , the still-in-stealth-mode company developing an augmented-reality headset, announced that it has raised $502 million in Series D equity funding, led by Singapore investment firm Temasek Holdings. Magic Leap hopes to ship its first device to a small group of users within five months, people familiar have said.

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XR Today - Virtual Reality

NOVEMBER 17, 2022

Some firms like Magic Leap accused Nreal of stealing technology by Magic Leap in a now thrown-out case. For example, brands can advertise on a virtual billboard in the Metaverse or participate in augmented reality (AR) geotagged brand campaigns.

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Tech Trends VR

JANUARY 1, 2019

We’ve seen compelling use cases emerge for AR, VR and MR across education , industry, retail and training, as well as the increased acceptance of it as an art form, with festivals all over the world dedicating space to showcasing VR strands. Brazil, U.K. Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief.

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XR for Business Podcast

DECEMBER 10, 2019

Longtime listeners will remember one of Alan’s favorite AR anecdotes; the Burger King ad that digitally vandalizes a competitor’s ad space. Yes, someone has — Dominic Collins from Darabase, who is building an AR digital permissions platform to ensure the AR marketing ecosystem is fair and equitable for everyone.

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XR for Business Podcast

DECEMBER 10, 2019

Longtime listeners will remember one of Alan’s favorite AR anecdotes; the Burger King ad that digitally vandalizes a competitor’s ad space. Yes, someone has — Dominic Collins from Darabase, who is building an AR digital permissions platform to ensure the AR marketing ecosystem is fair and equitable for everyone.

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