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Daft Punk Launches AR Experiences ‘Around The World’

VRScout

The legendary electronic duo Daft Punk is back (sort of) with a series of interactive augmented reality (AR) experiences created in celebration of the upcoming release of Random Access Memories 10th Anniversary Edition. The second experience takes fans on an IRL treasure hunt in search of a unique location-based AR experience.

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Apple Launches Environmental AR Experience For iPad

VRScout

Yesterday, Apple revealed Deep Field , an immersive augmented reality (AR) art app powered by iPad and Apple Pencil. In order to accomplish their goals, the team utilized Apple’s ARKit framework to create 3D plant structures in AR. Create your own unique plants and share them with artists across the world.

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First-Ever Snapchat Lens Awards Recognizes Top AR Lenses

VRScout

This year’s Lens Fest, which began on December 7th and ends today, had AR creators from all over the world coming together for a series of Lens workshops, business-building sessions, demos of new features, and explorative discussions on how AR is reshaping how we experience the world. . Sink clogs are gone!

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AR App Lets You Play ‘Space Invaders’ On A Beer Can Because Why Not?

VRScout

The Swigr app promises to boost brand engagement using its new AR gamification feature. Australian-based developer Immertia has released an app that allows alcohol brands to gamify beer cans using AR technology. The post AR App Lets You Play ‘Space Invaders’ On A Beer Can Because Why Not?

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Metaverse School Teaches Kids How To Code For VR/AR

VRScout

Camp K12 is helping educate the next generation of VR, AR, and metaverse creators. Nike successfully launched Nikeland , Mcdonald’s is dropping hints regarding a potential metaverse restaurant, and banks are investing in digital twins. The program also provides free AR/VR curriculum modules for educators and schools.

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Snoop Dogg Gets His Own AR Wine Because Why Not?

VRScout

Combining his love for the finer things in life with his passion for technology, California-based innovation studio Tactic today announced a new addition to its ongoing series of AR-powered “Living Wine Labels” featuring Snoop Doggy Dogg himself. The post Snoop Dogg Gets His Own AR Wine Because Why Not?

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Kmart Partners with OmniVirt for AR Ad Campaign in Australia

ARPost

The company partnered with immersive advertising agency OmniVirt to create a programmatic AR ad campaign. Web AR Helps Kmart Sell More Furniture. The ad agency has developed a web-based AR ad campaign targeted at Australian consumers. See Also: A Look at OmniVirt’s Analysis of AR and VR Technology in Advertising.

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