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Report: Apple Mixed Reality Headset Coming In 2022, Apple Glass In 2025, AR Contacts in 2030

VRScout

Trusted analyst Ming-Chi Kuo returns with a supposed timeline for Apple’s rumored XR technology. Respected analyst and Apple research expert Ming-Chi Kuo revealed yesterday that the company will be launching its long-rumored mixed reality headset “mid-2021,” according to a report by MacRumors.

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Samsung Losing Ground In VR/AR Due To ‘Obsession’ With Foldable Tech

VRScout

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Feature Image Credit: Samsung. respectively.

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Editorial: This VR cycle may take more time than expected

The Ghost Howls

The new “Autumn” of VR If you’ve read some of my articles this year, you know I’m defining this moment as an “Autumn” for virtual reality. I remember that when the Quest launched, it made a big impact on the VR market , which was amplified even more by the Quest 2.

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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

The biggest ad platform in the world is now open for immersive content. Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Users will now be served banner ads that feature 3D models and animations that are interactive and dynamic.

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Apple CEO Tim Cook: AR Is “Critically Important” For The Company’s Future

VRScout

Augmented reality will forever change the way we communicate says the Apple CEO. According to a recent report by Apple research expert Ming-Chi Kuo , Apple will be launching a mixed reality headset later this year, followed by a dedicated AR headset in 2025 and AR contact lenses in 2030.

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How Epic Games’ Lawsuit Against Apple Could Impact The Future Of VR/AR

VRScout

Apple threatens to withhold support for ARKit and upcoming VR technology on Unreal Engine. For those who may be out of the loop, last week Epic Games filed a lawsuit against Apple after the company pulled their megapopular multiplayer game Fortnite from the iOS App Store. We are asking the court to stop this retaliation.

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Meta and the next 24 months crucial for its leadership

The Ghost Howls

Meta is currently the market leader in VR, and no company does even get close to its sales numbers. It is the first headset that has (most probably) crossed the 10M sold units, and alone it accounts for more than 50% of VR users on Steam… without even being a native PCVR device. Let me show you why. The evolution of technology.

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